As technology evolves every day, it creates both chances and challenges for marketers. This makes it difficult for them to figure out the best way to sail their ship in the storm of these changing waves.
To make things worse, people’s attention spans have dropped to 8 seconds on average. This means you have to apply some catchy and attention-grabbing marketing strategies that go beyond an old traditional marketing approach. And by saying beyond the traditional approach, it means digital marketing.
However, don’t worry this blog has got your back in every single step of your digital marketing campaign. From guiding you through the basics of digital marketing to teaching you the industry-in-use techs for marketing, this blog serves as an ultimate guide to help you learn the proper utilization of emerging technologies to succeed in digital marketing.
What is Digital Marketing?
In simple words, digital marketing is using online stuff to promote brands and sell products. When people hear about digital marketing, most of them think about a sponsored Instagram post. But in reality, it’s more than that.
Digital marketing is a bunch of tactics to connect with potential customers at different points. These tactics can be search engine optimization, social media marketing, email blasts, content creation, and online ads.
The main goal is to find and engage with current and possible future customers on social media, phones, the internet, and whatnot. It helps companies get more visibility, generate leads, increase sales, and keep customers loyal and satisfied.
The role of technology in the service of marketing
Technology is like the superhero of marketing, totally changing how businesses reach out to their peers, make cool experiences, and hit their marketing goals. Whether it’s making smart choices based on data or cooking up personalized ad magic, tech is the biggest ally of marketers.
Here are some of the roles that technology plays in the service of marketing.
Data analytics & insights
A better understanding of customer behavior lies in the data they provide. With the help of technology, marketers can gather and analyze large sets of consumer data, providing valuable insights into consumer behavior, preferences, and trends.
Having to go through large data sets is unnatural and difficult for humans. Therefore, we can use the high computing power of modern computers and processors to have a fast and reliable conclusion of the datasets.
Additionally, using technologies like Machine learning, business analysts can do predictive analysis to forecast future trends and identify potential opportunities to make strategic plans.
Digital platforms such as social media, search engines, emails, and e-commerce are widely popular these days. As a result of this, marketing campaigns can reach a greater audience.
Digital platforms often make a personal level relationship with their audience. This allows businesses to advertise interactive content for targeted audiences, creating a distinct brand identity that can greatly influence the perception of their brand.
Automation & Efficiency
Technology has greatly benefited marketing by introducing automation, which simplifies repetitive tasks. Marketers can now use automation tools to streamline workflows, freeing up valuable time and resources.
Automation makes it possible for marketing teams to concentrate on strategic and creative aspects while automating routine activities like data entry, email campaigns, and social media posting. This not only enhances efficiency but also minimizes the chance of human errors, ensuring consistent and effective marketing efforts.
A killer marketing strategy today relies on making things personal and relatable. With the help of technology, brands can scoop up info on you, like what you browse and what kind of content you like. Using this data, marketers can create detailed profiles so they can shoot you messages that matter and get you hooked.
Combining technology with mathematics can also predict customer’s preferences. With online shops using smart algorithms for product suggestions and the inbox receiving personalized emails, personalized marketing helps in increasing customer conversion rates.
7 ways to leverage emerging technologies to succeed in digital marketing
As discussed above, technology plays a crucial role in the service of marketing. From increasing productivity by automating stuff to giving personalized content to customers, technology opens every door to marketing success.
Here are some of the ways to leverage emerging technologies to succeed in digital marketing.
Track your projects and maximize productivity
Tracking your ongoing projects and monitoring your team’s performance is often beneficial and helps you identify your weak points. You can use various technological tools, such as analytics platforms, version control systems, cloud-based documentation software, and Gantt chart tools, to keep track of your ongoing projects.
Doing so will push your team’s limits and give insights into where you are lacking, increasing the overall efficiency and productivity of the marketing project and workforce.
Personalize Email Marketing Campaigns
Studies have proven that emails are one of the greatest channels for digital marketing, with an average ROI (Return on Investment) of $40 for every $1 spent. Thus, sending personalized emails based on customer interest matters a lot to enhance your marketing campaigns.
Invest in AI and machine learning to develop a reliable recommendation engine for your organization to improve your email targeting based on customer behavior. Also, you can use technological analytics and statistical reporting to determine what works and what doesn’t and make data-driven adjustments to your email marketing strategy.
Make your customers fall in love with you
With the rise in the number of companies, almost all of them are diversifying their roots in digital marketing. In this saturated and competitive market, maintaining customer’s trust and loyalty is one of the best things to outweigh your competitors.
Here are some useful tips to utilize technology to make your customers fall in love with you.
- Use AI-driven systems to feed personalized content based on customer’s preferences.
- Develop interactive content such as quizzes, polls, and hash-tag events to capture customers’ attention and encourage them in social sharing.
- Host live events, product launches, or Q&A sessions through live streaming platforms.
- Create fun, interactive, and playable ads for your content to give users an extraordinary experience.
- Follow the tech trend and invest some budget in rewarding. For example, you can integrate cryptocurrency or NFTs to reward customers with unique digital assets.
Analyze performance and analytics
Utilize technology such as analytics software, dashboards, and online reporting tools to collect and analyze your data. Analyzing your performance and comparing it with your KPIs (Key Performance Indicators) benchmarks gives you insights into your actual marketing campaign.
You can analyze social media engagement, demographics, and the effectiveness of your social media campaigns using social media analytics tools (e.g., Facebook Insights, Twitter Analytics).
People tend to connect with brands they trust. When a brand has solid cybersecurity in place, it lets customers know their info is safe, building trust and making the brand look good.
Additionally, cybersecurity safeguards marketing campaigns by preventing unauthorized access to databases, DDoS attacks, and phishing attacks.
As a marketing team lead, you can assign your technical team to enhance your cybersecurity by using various industry-in-use techniques. This includes using firewalls and intrusion detection systems, encryption of user’s data, DMARC ( Domain-based Message Authentication, Reporting and Conformance) for email messages, and employee awareness programs.
Subscribe To a Remote Usability Testing Service
Remote Usability Testing is a method of testing a website or an app’s usability where participants test from their locations, giving them insight into their experience.
Signing Up for services that offer such type of facilities is a super useful technique for you to fine-tune your digital marketing.
Remote usability testing services like Lookback, UserZoom, and Fiveable let digital marketers stay on top of their game. You can improve your strategies, make interfaces that users love, and stay ahead in the world of digital marketing, which also helps you make smart decisions and save money on redesigns.
In conclusion, digital marketing is always changing, and technologies can be very useful to keep your brand up with the changes. Whether it’s data analysis or AI creating personalized content, each tech tool adds something valuable to your digital marketing campaign.
The seven strategies mentioned earlier are like a guide for marketers, focusing on things like tracking productivity and using data wisely. Stick to those tricks, and your business won’t just survive online; it’ll THRIVE!
1. What are the new emerging technologies in digital marketing?
Some of the new emerging technologies in digital marketing are as follows
- Artificial Intelligence
- Machine Learning
- Blockchain Technology
- 5G technology
- AR/VR (Augmented Reality/Virtual Reality)
- Internet of Things
2. Which technology is most in demand?
As technology continues to evolve, several interesting and futuristic technologies like cloud computing, quantum computing, web 3.0, and many more are introduced each day. However, if you ask for the most-in-demand technology currently, it has to be AI (Artificial Intelligence).
Artificial Intelligence (AI) is like having a tech wizard that can learn, think, and solve problems on its own, making everything smarter and more efficient. With the great success of AI-based tools like ChatGPT, MidJourney, and Bard, AI has already shown its potential.
3. Which is the most powerful technology in digital marketing?
“Technology” itself is a pretty vague term, let alone to compare the most powerful ones. However, if we still narrow down our focus to digital marketing and consider digital platforms as technologies, then social media has proven to be the most powerful and useful one.
But keep in mind that social media alone aren’t that powerful. Technologies like AI-powered tools, big data, and cloud computing are the backbones that make them a powerful tech weapon in the world of digital marketing.