To assist shops in improving their holiday advertising campaigns and interacting with customers, Google has unveiled AI capabilities. With the impending holiday shopping season, Google has unveiled a number of new capabilities to aid advertisers in reaching customers and boosting sales.
Google is embracing artificial intelligence (AI) and machine learning to provide businesses with additional insights into consumer behaviour and product performance.
Activating Omnichannel Customers
Google’s statistics shows that over the course of two days, 61% of holiday buyers use five or more channels. Google is extending its ad formats and introducing new optimisation tools in an effort to attract these omnichannel consumers.
Businesses can now utilise “Pickup Later” annotations for local inventory advertisements. For instance, even if they don’t have a feed configured. Along with prompting actions like directions for in-store shoppers, the interactive search ad unit has been enhanced.
Fresh Perspectives on Early Holiday Shopping
Even while Cyber Week gets a lot of attention, Google’s research reveals. That Christmas consumers are active much before Cyber Week in all areas. To take advantage of this, advertisers may now use the Ads interface to receive more detailed performance information. On individual goods, brands, and labels over time.
Competitive benchmarks on top-selling products and pricing visibility have now been added to Google Merchant Center’s Performance tab. Customers are spending more time investigating their purchases thanks to the availability of more purchasing channels. In order to make product listings stand out, Google is improving the promotions, shipping information, and aesthetics.
Recent AI Tools With Product Studio
Google is introducing new tools to assist merchants in enhancing product photos and developing 3D visual assets.
Product Studio will be accessible through Google’s improved Shopping campaign management tool, Merchant Centre Next.
Additionally, Shopify’s Google & YouTube App will offer it. Direct access to Product Studio is available to Shopify retailers through their Shopify accounts.