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Finance Meets Tech: The Role ...
- Written by Shrawan Choudhary
- Dec 4, 2025 · 3 min read
1. Introduction Did you know that acquiring a new customer can cost four to five times more than retaining an existing one? This is one of marketing’s most fundamental lessons, and it consistently surprises people. However, these ratios can be valid in some other, very close cases. For example, when you want to advertise to...
Written by Shrawan Choudhary
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