Video ads are an important part of the huge advertising market. If you are running a company or are going to launch an online project, then you will most probably need video content at some point in time. What is video content for; how does it work, and what goals will it help you to achieve? Let’s figure out these together. And learn the Secrets of Creating an Effective Video Ad for Your Business.

Why Do You Need to Invest in Video Ad Production?

Nowadays, the video production industry occupies one of the leading positions in the advertising market. And there are many good reasons for that. First of all, video content makes communication with customers and partners way easier and more effective. With the help of a professionally made video, you can successfully deliver any message, make your brand easy to recognize, and build trusting relationships with your target audience. Let’s summarize the main tasks that a video performs.

Increases Conversions and Sales

Adding a video to a landing page can increase conversions by 80%. What is more, an effective video ad can significantly boost your sales potential. According to research, 74% of users buy a product after watching a video ad.

Increases Your Return on Investment

Of course, making a video is expensive and time-consuming. However, 76% of companies say that the money invested in video production quickly pays off. In addition, online video editing tools are being constantly improved and become more accessible. It is enough to check Movavi Blog and have some basic skills in using video editing/production software to create a video ad of decent quality.

Builds Trust in Customers

Some people are still sceptical about purchasing products and services on the Internet; they are afraid of being deceived or cheated. However effective marketing videos present your products in a way that makes people loyal to the brand. It creates a sense of personal touch, which is why 57% of consumers say videos make them feel confident about making a safe purchase online.

Promotes Your Site in Search Engines 

Video content can be safely called the main essential for your website. The thing is that videos allow you to increase the time visitors spend on your site. As a result, search engines automatically consider that the site is good and rank it higher. According to recent stats, pages are 53 times more likely to appear on Google TOP if they have a video embedded in them.

Explains Everything

Are you launching a new product or service? Want to effectively introduce it to your audience? Then it is best to create a promo video to show how it works and what key features it has. That’s why 45% of companies use video marketing and confirm that this is the most effective approach to a new product launch.

Attracts More Customers

A video is a great tool that makes any information extremely easy to consume. Video replaces long descriptions, effectively demonstrates the product in action, and can reach a wide audience.

Works Well on Social Media Platforms

Social media platforms “support” video content with new features. For example, Facebook has launched 360 video, live video, and Story video formats. Instagram has increased the video length to 60 seconds and added some new features to Stories and live streams.

How to Create an Effective Marketing Video?

If you are new to the world of video production and do not know how to get started, then we have made a short but comprehensive guide for you. Follow the below steps and create a marketing video that rocks.

Step 1 – Create a Plan and Come up With an Idea

Think about what you are going to tell in the video. To do this, answer the following questions:

• Who is this video for?
• Where will you post it?
• How does this fit into your marketing plan?
• What do you want the viewer to do after watching this video?
• Why should your video be watched?
• Who is it for (current users or potential customers)?
• How will it help your users?
• Will people want to share this with their friends?
• How do you push them to share?

Without preliminary research, it will be impossible to outline the key concept of your marketing video.

Step 2 – Decide on How You Will Use It

At this point, it is necessary to decide on a platform you will post a video on. Only afterwards you will be able to optimize it. For example, for Instagram, it’s better to make a square video and limit it to 60 seconds in length. According to statistics, this increases the number of views by 30-35%. When posting a video on YouTube, use a 16: 9 video aspect ratio, optimize your title for search queries and add a bright cover. The length of the video also depends on the platform you are going to use it on. For example, for a landing page, it is better to limit yourself to 1-2 minutes, whereas longer videos work best for a blog.

According to Hubspot statistics, the ideal video length is as follows:

• Instagram – 30 seconds;
• Twitter – 45 seconds;
• Facebook – 1 minute;
• YouTube – 2 minutes.

The best approach would be to experiment with different video lengths, check what works best for your audience, and stick to your best-performing pattern. 

Step 3 – Develop a Story

Storytelling works in videos just like texts and posts on social media. People love stories. They easily explain complex things, are more visual and interesting, and increase trust and loyalty to your company. What is more, a good story creates a connection between your company (product) and your customers.

Step 4 – Add Subtitles

More than 85% of viewers watch videos without sound. In social networks, videos are automatically launched in mute mode. Therefore, it is strongly recommended to add subtitles to grab a person’s attention and motivate them to click the Play button. You can embed subtitles in your video and make them large enough for viewers to watch comfortably on any screen. 

Step 5 – Add a Call to Action

You are creating a video for a person to do something. Did you tell your customer about it? Of course, you didn’t. In this case, it is better to add a call to action. This could be done in different ways:

• As a pop-up window with a link to the site;
• Some text in the video, for example, “Subscribe to the channel,” “Leave your comments below,” “Register for the webinar,” etc.;
• As a thumbnail of the recommended content at the end of the video.

It is up to you to decide what CTA variant works best for you. You never know what call to action will work the best. Therefore, it is highly recommended to run A/B testing with different variations of CTA’s.

Make Your Business Fly!

It is sometimes unnecessary to make large-scale investments to create a strong brand and make your business fly. With a well-thought-out marketing video, you can effectively introduce yourself, earn customer trust, and build long-lasting relationships with your target audience. To achieve all the above, you just need some patience, time, and a responsible approach. Follow the above steps, and you will never fail!

The post Secrets of Creating an Effective Video Ad for Your Business appeared first on Tricky Enough.

YouTube is the biggest video sharing platform, and no other platform comes any close to this. There are already billions of user account on YouTube and more than 4 billion daily viewers.

The fact that there are all kinds of audiences on YouTube means that any random person or a business can benefit from marketing on YouTube and start profitable youtube channel. YouTube is not a very saturated platform, so anybody can start a channel and do fine with it, even though other video sites also have a decent amount of traffic. However, one of the reasons why many businesses don’t go for YouTube marketing is because of its difficulty. For example, the amount of time, energy, and resources required to make a blog post can’t be compared to what it takes to create a video, even though both the video and blog post discuss the same things. However, one thing that also sets them apart is the difference in their results. YouTube is massive in this regard.

In case you have had it in mind for a while to start a YouTube channel, but you haven’t majorly because of the absence of funds, this article is for you.

The fact that you are cash-strapped should not stop you. Starting a YouTube channel doesn’t require thousands of dollars. The primary ingredients that you need is an understanding of the subject and a desire to learn. Everything else will fall into place in due time. Your YouTube channel can go from setting up with zero dollars to raking in 6 figures for you. Here are a few tips if you are looking to start a profitable YouTube channel at no cost.

Shoot your YouTube videos with your phone

It would cost you a lot to get a good camera for shooting your YouTube video these days. You would have to spend thousands of dollars, which is something that you may not have. Thankfully, YouTube is not about video quality. It pays more attention to the content of the video than the full-HD quality.

Most of the time, this is the excuse people have as to why they haven’t started their profitable youtube channel after months of planning and fantasizing. They don’t have a camera. That maybe you, too. The question is, do you have a smartphone? Does your phone have a ‘good enough’ camera? Your answer is probably yes, which means you don’t have an excuse not to start creating your YouTube videos. Else you are only lying that you don’t have a camera and pushing the blame for your laziness away from you.

You’ve had enough of that now. Stop the excuse. Use your phone’s camera. It does not matter if it isn’t an iPhone that you are using. Start with whatever you have. Until you begin to make money from this platform and can buy a camera, don’t try to be a perfectionist; that’s a mistake that’ll keep you from making content.

If it’s an iPhone that you’re using, that’s the more reason you should go ahead. It is more important to produce great content than to have the best camera quality. It might appear scary, but it shouldn’t be. Be as natural as you can be. Just pick up your phone, and take that next step to create a video.

If it is your first time making a video for your YouTube channel, you might feel a little nervous, and that’s okay.

Forget about the fear and nervousness and choose to believe in you. If you don’t believe that you have something to give, something of value that you can add to the viewers’ lives, you shouldn’t try creating anything at all. However, if you do believe in yourself, it’s worth giving a trial. You can use a script if you find it hard to act natural and be interesting at the same time.

Create your YouTube video and put your heart out into it. Show the world your emotional side. Your video is more likely to go viral if there is a display of emotions in it.

Make your videos simple.

Many people think that they have to think outside of the box when trying to be creative. This isn’t necessarily true. Creativity does happen within the box when you are not trying to overcomplicate things by trying to think far and wide. You should create a format for yourself that you can easily reproduce. For instance, if you are in the studio, take it like you are within the box and try to create the type of content that works within the studio setting. Think within your environment. Don’t look for an “artsy” kind of creativity.

You can also think of the kind of video that you can create with your iPhone with an outdoor setting. The point is, don’t try to overcomplicate things. Think within the environment that you’re in and try to make the most of what you have. That, in itself, is creativity. When you try too hard to be too creative, you lose your videos’ naturalness, which hurts your growth.

Another problem with trying to get too creative is that it leads to inconsistency. It’s not sustainable for you to always have to think out of the box. If you always have to overcome that challenge, coupled with the shooting and editing before you produce one video, it won’t take long before you are tired and burnt out. In the end, you will get tired of creativeness, and because you aren’t used to thinking within your natural element, you will give up. In reality, if you want to succeed at anything, more so anything that has to do with social media, marketing, and content creation, consistency is THE KEY. You won’t succeed without consistency.

So, you need to know the limit of your box and think within it. Find a format that suits you and create consistently. If your videos are simple, editing will be simple too. If you make edit-heavy formats that’s be more tricky. You can decide what editing tool you want to use and watch some tutorials on YouTube.

But if you aren’t good at it, then you should save yourself the trouble and pay someone good at it to do it. You can as well invest that time elsewhere.

Take your time to promote your videos.

As important as it is to create the video and put them out consistently. The goal is to make money from your YouTube channel, and that’s not going to happen if people don’t see the videos or watch them. This is why it is essential to take the time to promote your videos. You should spend at least twice the amount of time you spend creating the videos to promote them.

This is your route to success on YouTube. Don’t just put out bodies of work that no one sees or knows anything about. Push them out to the world. Promote the videos on different platforms. Ask other people to help you share it, Use the VidIQ app to monitor and improve your SEO rating. It’s not worth the energy and stress to create incredible videos again and again if there’s nobody to watch them.

Conclusion

YouTube is one of the social platforms where there’s a lot of space for both content creators and companies. I dare say that it was created for content creators. So, if as a content creator, you don’t have a YouTube channel yet that you’re making money from, then you are cheating yourself. To create a YouTube channel now, you don’t have to wait till you own a camera. Start with what you have. Be simple with your videos and push them out for the world to see.

The post How To Start a profitable Youtube channel? appeared first on Tricky Enough.

They just keep on churning out content and posting it in hopes that someone will read it and share it. But it doesn’t work that way.

Readers are much savvy than they used to be and they’ve come to expect exceptional content that goes way beyond the plain, boring and ordinary. So what makes for a linkable asset?

Well, that’s what I’m going to tell you today the tips for creating content people want to link.

Here are some exceptional linkable asset types people love to share.

Maps

You might not have heard of this one before, but this method is sure to have people eager to link to your content. People love maps, and the visuals they provide make them easy to read and share. These are similar in form to infographics except when someone types a search query such as “this map shows ______” up pops the relevant results.

You can use anything industry-related (or not) to fill in the blank. You can also request the search parameter to only show results from the past week. And if you use the right keywords and the right information when developing your maps, your information will pop up in the search results when someone searches for those keywords.

And, people will be inclined to click on your maps, and maps are frequently shared as well. Go ahead and try it. Type in your browser “this map shows ______” without the quotes and fill in the blank with anything you’re interested in and see what comes up. Then see how many of those make you want to click on them and link to them. You can then imitate the tactics they used to create your maps.

SMS Marketing

Using SMS marketing might not seem like the obvious way to create a linkable asset; however, it’s one of the best in a roundabout way. You simply have a video, infographic, or map as we talked about above made up and have your text messaging service start rolling them out for you. People love to share videos, pictures, and other types of graphics. That’s one of the reasons YouTube and Pinterest are so popular. And that’s what makes text marketing so effective when it comes to turning your content into a linkable asset. But just remember to include these pieces of content on your website, so your link takes them back there.

YouTube Videos

People are so used to seeing YouTube videos they sometimes ignore the obvious. YouTube videos are great for developing a linkable asset.

How many times has someone sent you a video in the last 24 hours?

I would bet probably quite a few.

Well, they wouldn’t be doing that if it wasn’t working. So all you need to do is have some high-quality videos made that contain humor, emotion, a current trending topic, or some extremely valuable information. Then submit them to all the video sites. Just make sure you do your keyword research first and don’t forget to put a link to your website in the description. Additionally, you should post your videos on your website so when people link to it are followed back to your website. This will also help with your search engine rankings as well because when people take the time to watch a video, they are spending more time on your site, which improves the bounce rate of your website and is considered a major search engine ranking factor.

If you would like more information about link-building services, developing a linkable asset, internet marketing, or anything else, please contact us today and let us show you how we can help take your business to the next level.

Suggested:

The Dos and Don’ts of LinkedIn marketing.

The post Hot Tips for Creating Content People Want to Link To appeared first on Tricky Enough.