Video ads are an important part of the huge advertising market. If you are running a company or are going to launch an online project, then you will most probably need video content at some point in time. What is video content for; how does it work, and what goals will it help you to achieve? Let’s figure out these together. And learn the Secrets of Creating an Effective Video Ad for Your Business.
Why Do You Need to Invest in Video Ad Production?
Nowadays, the video production industry occupies one of the leading positions in the advertising market. And there are many good reasons for that. First of all, video content makes communication with customers and partners way easier and effective. With the help of a professionally made video, you can successfully deliver any message, make your brand easy to recognize, and build trusting relationships with your target audience. Let’s summarize the main tasks that a video performs.
Increases Conversions and Sales
Adding a video to a landing page can increase conversions by 80%. What is more, an effective video ad can significantly boost your sales potential. According to research, 74% of users buy a product after watching a video ad.
Increases Your Return on Investment
Of course, making a video is expensive and time-consuming. But 76% of companies say that the money invested in video production quickly pays off. In addition, online video editing tools are being constantly improved and become more accessible. It is enough to check Movavi Blog and have some basic skills in using video editing/production software in order to create a video ad of a decent quality.
Builds Trust in Customers
Some people are still skeptical about purchasing products and services on the Internet; they are afraid of being deceived or cheated. But effective marketing videos present your products in a way that makes people loyal to the brand. It creates a sense of personal touch, which is why 57% of consumers say videos make them feel confident about making a safe purchase online.
Promotes Your Site in Search Engines
Video content can be safely called the main essentials for your website. The thing is that videos allow you to increase the time visitors spend on your site. As a result, search engines automatically consider that the site is good and rank it higher. According to recent stats, pages are 53 times more likely to appear on Google TOP if they have a video embedded in them.
Are you launching a new product or service? Want to effectively introduce it to your audience? Then it is best to create a promo video to show how it works and what key features it has. That’s why 45% of companies use video marketing and confirm that this is the most effective approach to a new product launch.
Attracts More Customers
A video is a great tool that makes any information extremely easy to consume. Video replaces long descriptions, effectively demonstrates the product in action, and can reach a wide audience.
Works Well on Social Media Platforms
Social media platforms “support” video content with new features. For example, Facebook has launched 360 video, live video, and Story video formats. Instagram has increased the video length to 60 seconds, added some new features to Stories and live streams.
How to Create an Effective Marketing Video?
If you are new to the world of video production and do not know how to get it started, then we have made a short but comprehensive guide for you. Follow the below steps and create a marketing video that rocks.
Step 1 – Create a Plan and Come up With an Idea
Think about what you are going to tell in the video. To do this, answer the following questions:
- Who is this video for?
- Where will you post it?
- How does this fit into your marketing plan?
- What do you want the viewer to do after watching this video?
- Why should your video be watched?
- Who is it for (current users or potential customers)?
- How will it help your users?
- Will people want to share this with their friends?
- How do you push them to share?
Without preliminary research, it will be impossible to outline the key concept of your marketing video.
Step 2 – Decide on How You Will Use It
At this point, it is necessary to decide on a platform you will post a video on. Only afterward you will be able to optimize it. For example, for Instagram, it’s better to make a square video and limit it to 60 seconds in length. According to statistics, this increases the number of views by 30-35%. When posting a video on YouTube, use a 16: 9 video aspect ratio, optimize your title for search queries and add a bright cover. The length of the video also depends on the platform you are going to use it on. For example, for a landing page, it is better to limit yourself to 1-2 minutes, whereas longer videos work best for a blog.
According to Hubspot statistics, the ideal video length is as follows:
- Instagram – 30 seconds;
- Twitter – 45 seconds;
- Facebook – 1 minute;
- YouTube – 2 minutes.
The best approach would be to experiment with different video lengths, check what works best for your audience, and stick to your best-performing pattern.
Step 3 – Develop a Story
Storytelling works in videos just like texts and posts on social media. People love stories. They explain complex things in an easy way, are more visual and interesting, and increase trust and loyalty to your company. What is more, a good story creates a connection between your company (product) and your customers.
Step 4 – Add Subtitles
More than 85% of viewers watch videos without sound. In social networks, videos are automatically launched in mute mode. Therefore, it is strongly recommended to add subtitles to grab a person’s attention and motivate them to click the Play button. You can embed subtitles in your video and make them large enough for viewers to watch comfortably on any screen.
Step 5 – Add a Call to Action
You are creating a video for a person to do something. Did you tell your customer about it? Of course, you didn’t. In this case, it is better to add a call to action. This could be done in different ways:
- As a pop-up window with a link to the site;
- As some text in the video, for example, “Subscribe to the channel,” “Leave your comments below,” “Register for the webinar,” etc.;
- As a thumbnail of the recommended content at the end of the video.
It is up to you to decide what CTA variant works best for you. You never know what call to action will work the best. Therefore, it is highly recommended to run A/B testing with different variations of CTA’s.
Make Your Business Fly!
It is sometimes unnecessary to make large-scale investments in order to create a strong brand and make your business fly. With a well-thought-out marketing video, you can effectively introduce yourself, earn customer trust, and build long-lasting relationships with your target audience. To achieve all the above, you just need some patience, time, and a responsible approach. Follow the above steps, and you will never fail!