Every business needs some form of online presence to be successful in the digital era. This is also one of the reasons why more and more businesses are adding blogs to their websites. And knowing blog writing hacks can help your get more conversions for your website.
Adding a blog to your site can attract a lot more traffic than you would normally receive. However, more traffic doesn’t necessarily mean more visitors will be performing your desired action, such as completing a purchase. Business owners will need to find ways to “convert” visitors if they wish to benefit from this increased traffic.
Luckily, there are many ways to improve conversions through blog writing. Let’s look at some of these strategies.
1. Identify Your Audience
The best way to convert visitors is to first understand them. Every business has a particular audience they wish to cater to. If you know which demographic you would like to target, you can then craft your content accordingly.
You can identify your audience in many different ways. The more straightforward method is to use a web analytics tool such as Google Analytics to see a breakdown of visitor traffic to your site. Such tools can inform you about the visitors’ average age, gender, or interests.
You can also learn where users are coming onto your site from. This could be primarily through Google search results, or from social media. Once you know where they originate from, you can craft your content accordingly.
For example, if you learn that most of your visitors are coming from Instagram, you can create blog posts that expand on some of the topics you have touched upon in your brand’s Instagram posts.
2. Write on Interesting Topics
Your site may receive plenty of visitors, but are they actually clicking on your blog posts and reading your content? If you don’t have a good content creation strategy, odds are that visitors aren’t engaging with your content.
One way to boost readership and conversions is to write blogs on interesting topics. This will encourage visitors to not only read your content but also follow your call-to-action.
Choosing interesting topics can be tricky. However, doing so can pay off well. You can try writing about topics you feel people would be interested in reading. This could be some lesser-known facts about a certain type of product or some seldom-discussed “lifehacks”.
Many blog content writers also choose to write about trending topics, as they are likely to receive a lot of traffic. However, you also risk your blog post becoming lost in the sea of similar blog posts when you take this approach. Writers will need to find the right balance between topics that are obscure and topics that will become popular once they are published.
3. Pay Attention to Formatting
Visitors may visit your site because they are interested in reading your blog content or learning more about a particular topic. However, these visitors are likely to turn away and leave if they notice your content is difficult to read. This difficulty can be attributed to the use of complex words and terminology. However, your blog’s formatting can also contribute to ease of readability.
Blogs that feature large walls of text can be difficult for people to read, even if the content has been written using simple language. A good approach is to limit each paragraph to no more than three or four sentences. In addition to this, you should illustrate key points concisely using bullet points.
These steps will make the content easier to read all the way through and encourage readers to complete your call to action at the end.
4. Use the Right Keywords
Another great way to attract more traffic to your site and boost conversions is to use the right keywords. Anyone who is familiar with SEO understands the paramount importance of keywords. These are special words or phrases that users type into search engines when they are looking for content.
You can draw a fair amount of traffic to your site by choosing popular keywords that are trending at the moment. However, your website may also get overshadowed by the other websites that feature the same keywords in search engine results.
A better strategy may be to use long-tail keywords. These are keywords that are more specific than ordinary ones. For example, a simple keyword would be “electricians for hire”. On the other hand, a long-tail keyword would be something along the lines of “24/7 electricians in Omaha”. Including the long-tail keyword in your blog will attract readers who are specifically seeking out electricians in Omaha who offer 24/7 services.
This long-tail keyword is less likely to appear in other blogs, which gives your website an advantage in search engine results.
5. Create Content that Adds Value
Site visitors often flock to blogs because they are interested in learning about a particular topic. This means your content should include interesting information that adds value. Your goal should be to teach readers something new.
It may also help to back up any claims or assertions using statistics or studies. This helps you appear as an authority on the matter, which will encourage readers to trust you and follow your call to action.
It may also help to add valuable content that other blogs haven’t covered. For example, if you run a fitness blog to promote your ankle weight products, you can create posts that talk about the science of weight training and how it helps muscle building.
6. Use Eye Catchy Images
A significant percentage of users click on blogs or blog posts because of the image attached to them. You may have seen certain blogs feature “clickbaity” or unique images that pique your interest and implore you to learn more. This approach does help draw more visitors to your site, but it may be viewed as tacky by others.
Blog writers should find the right balance between “clickbait” style images and tasteful but relevant images if they wish to attract more traffic and improve their conversion rates.
7. Offer an Incentive
If your goal is to simply convert as many site visitors as possible, you should offer them an incentive. Many blogs and websites offer readers special discounts or promotions if they follow the call-to-action at the end of the blog.
This strategy can rapidly boost your conversion rate, as everybody wants discounted products. Business owners should remember to offer an incentive that does not cost their business too much money. However, you could say that the boost in revenue would make up for the losses from offering customers a discount.
As you can see, there are plenty of ways blog content writing can improve conversions to the website being written for. The strategies mentioned above are frequently used by blogs and websites across the globe. If you are in a competitive industry, many of your competitors are likely already using these tactics.
So try out each of the strategies discussed here and see which ones you can implement into your content easily. Making an impact in the digital world isn’t easy, but you can gain significant ground with the right strategies and enough perseverance.