Apps, Technology

How to Build a Social Media App? – Complete Guide

If you are wondering how to build a social media app like Facebook and Instagram this post is for you. The market...

How to Build a Social Media App? - Complete Guide

If you are wondering how to build a social media app like Facebook and Instagram this post is for you. The market is full of social media apps, we are living a fast-track life, and scrolling through social media app is an endless loop of time.

The social platform is where user can easily share their views connecting with people all around the world. There are so many benefits of social media apps as powerful marketing tools. Where users can share videos, and pictures and the fastest medium of getting the latest news.

Moreover, social media apps have a user-friendly interface which is why it is quite popular among user. The best thing about social media apps is they give an open platform to people from all over the world the opportunity to engage in discussions.

In January 2023, US President Barak Obama was the most followed person on Twitter with 133 million people. Second-ranked was Twitter CEO Elon Musk with over 127 million followers.

Now the question arises, what is the point of creating one more social media app, as a popular one already exists?

Traditional social media apps failed to provide the latest features to the users and it creates frustration for creators and entrepreneurs. With the latest technology now users can get the best feature on social media apps. Now you can create a social media app entirely for your community and provide the best features of the traditional one.

In this blog, we shall be discussing steps to create social media app, the benefits of social media apps, and how much it costs to create social media app.

Without wasting further time, let’s dive right in!

Market Overview: Social media app

If you decided to create a social media app let’s look at the most popular social network worldwide in January 2023, ranked by the number of monthly active users.

  • The total revenue in the social networking segment is expected to reach US$46.43 BN by the end of 2022.
  • The number of downloads in social media is projected to reach over 11,190.8 million downloads by the end of 2022.
  • It is estimated that the total revenue result in a projected market volume of US$64.11 bn by 2026.
  • Moreover, it is expected to show an annual growth rate of 6.71% at CAGR 2022-2027.
  • Now you can take a look at the benefits of social media apps in the next section.

Benefits of Social Media Apps

Creating a social media app is not a complex task when you have hired an experienced social media app development company. It is easy to pitch your idea and create an app that can beat the market competitors. But before you invest a huge amount of money, it is better to know the benefits of social media apps.

Here are the common benefits of social media app include:


Social media apps allow users to connect with people from all over the world. This helps create a global network of friends, colleagues, and like-minded individuals.


they offer a fast and easy way to communicate with others, which is great for marketing.

Information Sharing

This is the best benefit of social media apps is to share information with the users like news and updates with their network of contacts.

Marketing and promotion

Social media apps provide businesses with a platform to promote their products and services to a large audience, increasing brand awareness and driving sales.

Community building

It enables users to join groups and communities based on shared interests, hobbies, and causes, fostering a sense of belonging and social support.

Learning and education

One of its best benefits is that it offers a wealth of educational resources, including tutorials, courses, and webinars helping users to develop new skills and knowledge.


Social media apps provide a variety of entertainment options, such as games quizzes, and memes providing users with a fun and engaging way to pass the time.

Overall, social media can revolutionize the way we connect; if you want to make a social media app Like Instagram it has several benefits that enhance your business. Let’s read the next section to create social media app.

Steps to Create a social media app

You can get inspired by social networking sites before you start the development process of your social media app. Moreover, choose the developer team carefully as every creation starts with a unique idea. Also, make sure to maintain proper communication this will help you during the development process.

Here are a few steps to create a social media app includes:

1. Ideation

To create the best social media apps, you have to come up with a unique idea as the market is filled with social media apps. To be ahead of your market competitors you have to provide better services that are not available in the market.

2. Market research

Market research is the most crucial part of the process while creating social media app, you have to do proper market research. This will help you find competitors’ mistakes and you can rectify them in your development process. You’ll get to know about your target audience.

3. Choose tech stack

After doing the market research you’ll get to know the tech stack that is required for your project. All you have to do is choose the tech stack carefully as it will directly affect the cost of social media apps.

4. Hire dedicated developers

It is time to hire a social media app developer. While hiring social media app developer check their portfolio and working experience. This will save you time and money, all you have to do is find UI/UX designers, expert programmers, and a team of QA and BA to start.

5. Start frontend development

The front end of top social media apps like Facebook and Instagram is lucrative and user-friendly, ask your team of designers to create a user-friendly front end of the app which is easy-to-navigate features. This will increase your client retention rate and the number of downloads.

6. Backend development

In this process, your team of backend developers gives functionality to the front end of the app. All you have to do is maintain proper communication so that your app can be developed without any errors.

7. Testing and deploy

After the completion of the development process, it’s time to test the app with the help of QA or developers. With the testing, you can rectify the bugs and errors and you can easily deploy your app in the market.

8. Maintenance

Lastly, to maintain the longevity of your app you have to continuously maintain it. Investing in maintenance services will be the best thing you can do for your social media app.

However, there is always room for new social media apps in the market, if you are providing better features and services your app will be loved by users, and your success is ensured.

Here is the list of social media platforms that are used by millions of users worldwide. Some of them are well known just take a look:


With over 2.7 billion active users, Facebook is the largest social media platform. It allows users to connect with friends and family, join groups, and share photos and videos.


Instagram has over 1 billion active users and is primarily focused on visual content like photos and short videos. It’s also a popular platform for influencers and businesses to showcase their products or services.


With 330 million active users, Twitter is a micro-blogging platform where users can share short messages, images, and videos with their followers.


TikTok is a short-form video-sharing app that has become hugely popular, particularly among younger generations. It has over 689 million active users worldwide.


Snapchat is a photo and video messaging app that allows users to send temporary messages that disappear after being viewed. It has over 280 million active users.


LinkedIn is a professional networking platform that allows users to connect with other professionals. It showcase their skills and work experience, and find job opportunities. It has over 740 million active users.

How much does it cost to create social media app?

The cost of creating a social media app can vary depending on the app’s features, platform, and complexity. A basic social media app with standard features like user profiles, messaging, and content sharing can cost anywhere from $50,000 to $100,000.

However, if you want to build a more advanced social media app with custom features, integrations, and a high level of scalability, the cost can exceed $200,000 or more.

The cost of social media app development also depends on the location and experience level of the development team. If you’re looking to create a social media app with cutting-edge features and a high level of customization. Then you should expect to pay a premium price for top-tier developers.

Ultimately, the cost of social media app development should be weighed against the potential revenue. It is Helpful for brand recognition that the app can generate in the long run.


Building a social media app is not easy, it requires careful planning and an expert social media app development company. With the right strategy, development approach, and features, a social media app can become a powerful tool for businesses, influencers, and individuals alike.

With this blog, you are ready to face the challenges of building a social media app. So go ahead and start building your social media app today!

Written by Niketan Sharma
Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company

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