Google Bard Director Discusses Ethics, Usage, and Competitive Advantage.

In a special interview with Search Engine Journal, Yury Pinsky, Product Management Director at Google Bard, shares insights into the current and future journey of Google’s experimental AI chatbot.

The conversation gives a firsthand view of Bard’s present state, Google’s envisioned future, and the strategies to tackle issues like biases and misinformation with this innovative AI tool.

What Do Users Say and How Do They Use Google Bard?

Pinsky shared positive initial feedback on Bard since its launch, noting its quick integration into people’s workflows for optimal usage.

He expressed interest in the collaborative journey with users worldwide, discovering the potential of generative AI together. Pinsky highlighted Bard’s diverse applications, with most users employing them for writing, idea development, coding, and simplifying complex topics.

Google Search Vs. Bard

Pinsky emphasized that Bard and Google Search are distinct yet work together.

He described Bard as a complement to Search, aiming to enhance productivity, stimulate ideas, and spark curiosity. While Google Search focuses on information retrieval, Bard is designed as a chatbot to elevate user creativity and productivity.

Currently, Bard emphasizes fostering creative thinking beyond the basic searches conducted on Google.

Pinsky adds, “While Search aids information journeys with generative capabilities, our core commitment is ensuring information quality and connecting users with diverse sources and perspectives.

Currently, our excitement and focus lie in how people creatively explore with Bard, diverging from their typical information-seeking behavior on Google Search.”

Bard’s Advantages and Opportunities for Enhancement.

Discussing Bard’s strengths and areas for improvement, Pinsky highlights its effectiveness as a creative collaborator, particularly in drafting professional letters.

He emphasizes Bard’s role in idea generation, helping users develop creative solutions, such as planning trips with family and suggesting places to visit, along with flight and hotel options through Extensions.

Pinsky acknowledges that, like other AI models, Bard may occasionally generate incorrect information, referred to as “hallucinations.” He encourages users to utilize the feedback tool to identify inaccuracies, underscoring Google’s commitment to transparency and accountability in AI development.

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