In her post last Thursday, CEO Linda Yaccarino shared that Platform X, previously known as Twitter, experienced a surge of over 10 million new users in December. However, this uptick occurred against a backdrop of advertisers leaving the platform due to mounting worries about disinformation and hate speech. The contrasting dynamics of user growth and advertiser concerns highlight the complex landscape X navigates as it evolves.
What CRO of X mentioned?
Yaccarino left the specifics unaddressed, leaving a gap regarding the number of paying users among the recent 10 million additions on Platform X. Moreover, she specified how this compares to a typical month.
Prominent brands such as Apple, Disney, IBM, and Lions Gate Entertainment have made headlines as they departed the platform in the past few months. Their decision to exit stems from concerns related to anti-Semitism, which they allege is tacitly endorsed by both the platform and its owner, Elon Musk.
Musk, who acquired the platform for $44 billion last year, faced criticism recently for endorsing a post that accused Jewish individuals of fostering hatred towards whites and supporting immigration by what was termed “hordes of minorities.” The controversies surrounding Musk and the platform’s exodus by major brands underscore X’s challenges in maintaining a balanced and inclusive online environment.
Platform X Lawsuit Against Media Matters
Platform X refutes allegations of promoting anti-Semitism and recently filed a lawsuit against liberal activist group Media Matters. The lawsuit, criticized by Media Matters as “frivolous,” claims that ads for major brands like Apple appeared alongside content praising Adolf Hitler and the Nazi Party.
Elon Musk, who acquired Twitter for $44 billion last year, lashed out at departing companies, accusing them of attempting to blackmail him. In a blunt message to advertisers, Musk said, “Go f**k yourself.”
Amidst the controversy, The New York Times reported last month that internal files suggest X may face a substantial loss of up to $75 million in advertising revenue by year-end due to declining ad revenues.
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