John Mueller, the Google Search Advocate, debunked common misconceptions about redirect kinds in a video for Google Search Central and a related X/Twitter debate.
Long-standing misunderstandings regarding how Google handles various redirects kinds were cleared up throughout the conversation.
PageRank Is Unaffected by Redirect Types
Mueller opened the discussion by addressing a hotly debated subject in SEO: Which redirect type to utilize for the most PageRank a 301 or 302?
His guidance? Use the redirect (temporary, permanent, etc.) that is appropriate for your case. He went on to say that search engines have dealt with redirects since their beginning. Other types, including 307 and 308, are also viable options.
If someone has any doubts, they should watch the relevant films from Google Search Central and Google’s guidance on HTTP status codes.
Temporary Redirects Have No Fixed Time Frame
Participant Lyndon NA questioned Mueller on the 302 and 307 redirects’ time component. Mueller stated that there was no set period of time. This leaves SEO specialists in the customary waiting period following the changing or deleting of a redirect.
You can reverse permanent redirects.
Mueller threw a curveball by letting SEO experts know that permanent redirects aren’t genuinely permanent. Contrary to what is commonly believed to be the case. The paradigm for how professionals should think about the “permanence” of particular SEO decisions is altered by this realization.
Technical SEO Is Still Vital
Another participant in the discussion, Yigit Konur, asserted that the importance of technical SEO was waning daily.
In contrast, Mueller asserted that technical SEO “continues to be the foundation of everything built on the open web.”