Redirecting links – Are Good or Bad for SEO?

Newbies in the field of SEO may be afraid to do the redirection of links that for the experts it is a simple technique to get better ranking. In this post, I will be sharing that how redirecting links can be good or bad for SEO.

If you were not knowing about the redirection of the links then this post if for you.

What is Redirection?

It is the process of redirecting or forwarding one Url to different Url. We are going to learn about the three most important types redirects like 301, 302 and the Meta Fresh.

What are these redirections for?

  • 301, “The link is moved or forwarded to another Url Permanently”—and is considered as the best practice for SEO.
  • 302, “It is temporary kind of redirect- The redirection is done for a small period of time.”
  • Meta Refresh

Deep Explanation for Redirection:

A redirection is a way to send the user and search engines to the different Url. Instead of visiting the same Url, the users and the search engines are redirected to the other Url where the owner of the website wants. Below you can check the detailed explanation about some important redirecting links.

301 Redirection or we can say “Moved Permanently.”

The 301 redirect is the redirection which is responsible for passing the link juice from 90-99% to the redirected pages. In short 301 redirects can power your ranking smoothly. This is the best method proven for redirecting links. This redirect can be from HTTP to https or to an entirely different Url.

302 redirect, or we can say “Moved Temporarily.”

Many of the Google’s spokesperson says that Google treats 301 redirects and 302 redirects as similar in some cases. But many of the webmasters and Even Google claims that all search Engines like the 301 redirect more than 302. As there are two versions of Http which stands for Hypertext Transfer Protocol which helps us and the search engines to know which kind of link it is like it is 1.0 or 1.1. So, with the 302 redirect which means the Url is moved temporarily and which is 1.1 which means found. But the use of the 302 redirect for a long time could end up with some problems or decrease in organic traffic.

307 Moved Temporarily (HTTP 1.1 Only)

The 307 redirect is similar to the 302 redirect. There may be many Google algorithms, or we can say it is crawled as 302 by most of the search engines. The 307 redirect will work better but if you are looking for good temporary redirect than I will recommend the 302 redirect.

Meta Refresh

Meta refresh is a type of redirect which I will not recommend for good SEO. This type of refresh is done on the Page level or Post level instead of the Server. The Meta refresh countdown lasts for only five to ten seconds. They do pass link juice, but those links pass no value for long term SEO.

Why redirecting links is good for SEO?

As I mentioned earlier that the links that move permanently from one Url to another are considered as good Practice of SEO. Usually, the 301 redirect is the best redirect for your website. If you are redirecting your one domain to another, you should use 301 redirects and even for changing the URLs of one website from HTTP to https will be considered good.

Why redirecting links if not done properly can ruin our website?

As the title, I have taken which says that the redirection of the links is good or bad for SEO. So, I will say that if the links are not redirected properly or wrong techniques are used then your website, or blog can be in danger. You would have heard about the term canonicalization, if not I will recommend you to read the post followed by the link. Google will consider the content to be duplicate content as thinking of two different websites with same content. And even in some cases, your links will be broken and but you can use Broken link checker WordPress Plugin to know about it if the redirection is not done perfectly.

Should we move from Http to https?

Yes, we should move from HTTP to Https because Google has taken some security measures and will rank those websites which are more secure. So, you should go for an SSL certificate for your Website or blog. There is also a way that you can get an SSL certificate free using Cloud flare.

How to redirect links?

I think that this is the most important question after all things. If you are using WordPress than I can share some of the Plugin for redirecting the Url Like there are two plugins named Really Simple SSL and WordPress Https.

And if you are not using WordPress then you should go for editing your .htacess file. You just have put this code for redirecting your whole website.

RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule (.*) https://%{SERVER_NAME}/$1 [R,L]

And if you want to redirect only a single page then here is the code for the same.

RewriteEngine On
RewriteRule ^apache-redirect-http-to-https\.html$ https://www.yoursite.com/apache-redirect-http-to-https.html [R=301,L]

Finally, What I want to say?

Whenever some newbies or bloggers ask me about the redirection, then I tell them redirection is good but only if done in a right way. Moving a website from Http to Https enhances the quality of the links of that website, and we get better results on Google SERPs.

And also if you have any Questions or queries related to the redirection of the links, please feel free to ask. Our team will be happy help you.

Robin Khokhar

Robin Khokhar

I do web development and SEO. But when I get time, I do write and share tips and tricks about marketing and technology.

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6 thoughts on “Redirecting links – Are Good or Bad for SEO?

    1. Hi Narissa,
      It looks like that you have not resubmitted your website to the Google webmaster tools or the redirection is not done properly. Try first the google webmaster tools first.
      if you still have any problem, feel free to ask.
      Regards,
      Robin Khokhar

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