The Search Off The Record podcast by Google provides insight into the search engine’s dynamic ranking algorithms and upgrades.
In the most recent episode of Google’s podcast “Search Off the Record,” Search Liaison Danny Sullivan appears on the program to talk about a current event.
Sullivan clarifies common misunderstandings and questions about ranking systems in conjunction. With the release of Google’s fundamental algorithm update in August 2023.
The Systems for Ranking on Google
Google’s ranking algorithm is actually a collection of interconnected algorithms, as Sullivan noted.
Google talked about the shift from referring to its algorithm upgrades by their precise titles to considering them to be continuing ranking systems. For instance, the update formerly known as “Panda” is today recognized as an enduring, crucial component of a ranking system.
This illustrates how Google’s search results have been fully adjusted and updated as a result of these algorithm modifications. An official document lists Google’s ranking algorithms, both active and retired ones, demonstrating the evolution of search.
Only a few significant examples of ranking systems are provided in the manual, not all of them.
The Most Common mistake
The program discussed the misconceptions held by SEO specialists regarding alterations to the ranking algorithm. One common misunderstanding is that your SEO strategy needs to be revised after every update. Sullivan, meanwhile, is of the opposite opinion.
Greater Transparency from Google
Although Sullivan noted that this doesn’t mean Google is changing its ranking systems more frequently than normal, Google does intend to inform about them more frequently.
When asked how SEO experts may react if Google were more open, Sullivan made light of the possibility that some might try to “game” the system. Or change things to rank better. He added, however, that Google does not just provide ranks; rather, it also helps people enhance their content for people.