You should not think that on this resource only clothes and cosmetics are sold well. If you have a desire and enough knowledge, you can promote anything – from auto parts to books. An online store on Instagram Can help you to sell anything.
There is nothing difficult in registering a commercial Instagram account: all you have to do is bind your profile to Facebook. Now you have to come up with the name of the account, its description and upload a profile photo. Contact the designer to create a logo version specifically for your Instagram profile.
On the main page of a business account, it is important to try briefly and clearly express the essential characteristics of the store. The profile must be informative, the user immediately understands what kind of products you offer (there is a link to the site, a description, and contacts).
The word “IDENTITY” – is a term involving all the elements of brand identification. Identity, or corporate identity of the brand, includes:
Identity contributes to memorization and the emergence of associative connections among consumers. What does this mean for an online store account on Instagram? All the effort on the design is reduced to one principal goal: to cause the desire to purchase goods.
Create a single visual style for all posts different from competitors’ profiles or accounts of similar themes.
Instagram content is created for the same purpose so that the brand can be easily identified and remembered.
Content is one of the main carriers of your brand philosophy, its culture, basic principles, fundamental values, corporate ethics. Speaking of the obvious – the first thing to do is to hire or learn the craft of a photographer. High-quality photos of your product done by professional equipment with the correct exposure and good light – half of your success.
Take photos of the product in action, choose good quality photos, and don’t upload them with text. Except for the design, the content plan should include a description of content types, provisions of text styles, and hashtags for headings.
10 Instagram Photo Editing Tips For Business Owners
The Instagram content plan is prepared for a week and pre-determines the names of posts with publication dates. The following standard types of content can be distinguished;
Regarding the hashtags, it’s time to dispel the myths about their incredible benefits.
Anyway, hashtags will not bring any significant benefit in promoting your account. However, there is comforting news. It is possible and necessary to use hashtags as follows:
It is recommended not to abuse hashtags. Try to use no more than 11 to post.
Everyone has already noticed that Facebook has replaced regular likes with smilies? In Instagram, however, a good part of comments are made up of smiles.
What is an online store without the assortment? So, what can and should be included in the product description on the Instagram network:
In August 2016 Instagram launched a new service – Instagram Stories and after 2 months, more than 100 million users were using it.
You can add;
Using Instagram Stories you also can;
5 Tips To Start Promoting Your Store On Instagram
In 2016, influence marketing became one of the most popular tools in promoting brands around the world. The concept is quite simple: the brand finds an “influencer” (opinion leader) that fits the campaign objectives. Anyone can be an influencer – from a popular streamer to a person with the nickname SuperMama who is believed by all moms participating in the baby forum, a blogger, and a celebrity with millions of followers. An influencer can be any group, brand, company, or even a club according to the interests that people trust in certain questions. Your active followers, who share company values and are involved in community life, are also peculiar opinion leaders. An important rule is that before looking for an “influencer”, you need to match him with your target audience.
Advertising publications from the “influencers” do not just get more reaches, but will help you with many other points;
If you are sure that your audience is on Instagram, then this social network is a great e-commerce platform. Finding new ways to attract customers is a difficult but interesting process.
How to know who viewed your Instagram profile?
3 Ways To Drive E-Commerce Sales On Instagram.
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