Instagram is one of the most popular social media networks. It has over 55% of the networking use in the United States alone. Many have leveraged their businesses in various profitable ways because of its model, wherein photos and videos highlight the feeds of each account user. 

If you’re not marketing on this platform yet, here are reasons why you should start using Instagram to grow your business.

1. Raising Brand Awareness

If you’re looking for a way to save on marketing costs, you can’t go wrong with Instagram. The large user database alone is reason enough to promote brand awareness, with the platform’s photo-centric nature building familiarity among its users.

But to successfully market your business, you must develop deep connections with your target audience by staying active on the platform. One way to do this is by using Instagram Stories. With this feature, you can share still photos, recorded and live videos, as well as boomerangs, which are videos that are composed of several photos and videos. You can even add stickers, such as hashtags, user tags, and locations. Sliding bars, stickers for polls, and questions are other features that will allow you to connect with users and receive helpful feedback from them.

You can also buy Instagram followers to build a following that can become a part of your brand. Buying Instagram followers increases your brand’s visibility on the newsfeed, establishes credibility, makes it easier to land endorsement deals, and helps your business stay relevant.

To begin developing your customer base, you can look for the best places to buy Instagram followers. As you search for them, ensure that you’re buying from a legitimate source.

2. Offering Visual Advantage

In addition to attracting and building your customer base, an essential factor is creating excellent content quality to grow your following. You’re likely to be remembered through engaging photos that leave a lasting impression on Instagram users. 

It can’t be stressed enough how Instagram’s focus on photo-sharing is another advantage that offers businesses the leverage they need. In fact, the platform is unlike other social media networks that focus on texts and links. 

Marketers can take advantage of how visual content is more engaging than text. People can process visual content 600,00 times faster than they do with texts. So, that means about 65% of individuals are visual learners. Besides, most people learn quickly through the use of images and infographics. Hence, marketers will thrive from creating compelling messages with Instagram’s picture-centric nature.

While photos highlight the products you’re offering, videos showcase the services in action. They’re also used to feature company culture in a business setting, as well as behind the scenes of your brand’s unique aspects. What’s more, you can respond to live questions through the comments when you stream videos.

3. Encouraging Users To Purchase Through The App

About a third of Instagram users have purchased from eCommerce sites through the app. That’s one of Instagram’s best features, which is why it’s vital to get your business on the platform. Any business owner who wants to improve their sales should be taking advantage of a feature that helps users take a shortcut to your product or service. 

Instagram has the capability to help you improve ROI, and it partly has to do with the volume of users. If there are over a billion active users monthly on this platform, 70% of that number are likely to purchase a product. To be clear, these are people with a history of buying through the platform—they’re not just followers. So, there’s a high chance that the next purchase could be from your business. 

Moreover, the platform’s feature encourages 75% of its users to head straight to your website after seeing an ad on their feed, with call-to-action texts, such as the ‘Shop Now’ or ‘Contact Us buttons. While not every first click of these buttons guarantees a sale every time, you can retarget them by using ads over and over until users finally decide to buy. 

4. Gaining Insights On What Customers Want

It’s crucial to find out what your customers like. With Instagram, it’s not as complicated as you might think. Getting into the minds of your potential following is a strategy that can help you create the kind of content that will encourage responses from account users. 

Utilizing social media is an efficient way to grow your business. Users like to publish their content. By analyzing their content, you’ll be able to tell what their interests, lifestyle, beliefs, location, and values are. Understanding your audience will help you generate content that will catch people’s attention and appeal to what matters to them. 

Browsing through user content gives you additional information that’ll help you create the profile of a common consumer on which you’ll base your marketing strategy. At the same time, you’ll be able to attract verified leads as you expand your business.

5. Engaging Potential Customers Where They Spend Time 

Considering that over 500,000 users log into their Instagram accounts daily, the volume of users that might encounter your brand isn’t at all surprising. It’s also why retailers and brand owners should take the time to engage their potential customer base. 

About 80% of Instagram account holders are following at least one business, and it’s likely that they started following after seeing enticing image content. The visual approach works for brands that want to avoid announcements, sales copy, and other types of messaging. Instagram allows users the same experience when they follow their friends or family members. When users start following a business, they’ll immediately see the content of the business they followed on their feeds. 

Some businesses can engage existing and potential customers by creating eye-catching captions. As a result of writing interesting captions that come with great image content, they encourage users to spend more time on their pages. Apart from this, engaging captions give businesses more opportunities to express their brand personality and connect and engage with their audience.

The length of effective captions can vary. They can be detailed story-telling or short and straightforward. You can create thought-provoking captions or light-hearted ones too but don’t forget to add a call to action. Customers are more likely to take action, like tagging a friend to the post and liking or sharing a post. When you want more likes and comments, call-to-actions can enhance interaction between your brand and customers.  

6. Boasting Cross-Channel Engagement 

Business sites can feature social networking platforms where customers can follow their favorite brands. Therefore, using Instagram allows you the opportunity to connect with your customers across multiple channels and improve engagement. 

For instance, you may want to display photos on your website from your Instagram account, but that doesn’t necessarily mean that a customer is already following your business on Instagram. But if you arrange them into a gallery of striking Instagram photos, the customer only needs to click them to be redirected to the Instagram account and click the ‘Follow’ button. 

Furthermore, anyone who is following your Instagram account can be redirected to your website which they may not have seen before. You can set up an Instagram shop feature on your account that users can easily follow by clicking the product pages.  

In short, utilizing Instagram photos lets your customers connect with you wherever they are, so your business is able to benefit from a high engagement rate. 

7. Increasing Website Traffic

While most of the business side happens on your website, Instagram is basically a communication platform. It acts as a gateway to your business website and allows followers to become visitors. 

If one of your goals is to drive traffic back to your business website by linking and sponsoring content strategically, you can hit the high-traffic target you want. 

There are a few ways you can promote your website on Instagram: 

• Post the link to your website all over your profile.
• Utilize Instagram Insights to access various information about your audience or followers.
• Collaborate with influencers who have a large following. This will be an opportunity for them to have another source of income. 
• Use Instagram Stories creatively, such as including a link to your main post or content.

8. Allowing Trackability Of Sales And Leads

If you want to see the status of your business, Instagram allows account holders to see metrics on posts. That’s important when you have a business. You’ll be able to see clearly if there’s ROI, which is a feature that many aren’t using since they prefer to use other services.

With ROI, users can see link clicks directed to lead conversions. They can view details on the active campaign and the cost per result as well. Whatever objective or goal you have, Instagram will display the cost and the number of results achieved. On top of that, the feature lets you access information about the source of the results, which can be by region, age, and type of device.

Observing the metrics offers a glimpse of where your ad expenses should focus while campaigns are active. This is why businesses are using A/B split test ads and ad sets. A/D split testing is when you’re running various ad sets to determine the right combination of ad and audience. The platform’s tracking capabilities and analytics are what make A/B split testing efforts highly effective. 

In a nutshell, metric tracking has become one of Instagram’s most powerful tools. Successful tracking means being able to tell which combination of ad and ad set provides the most revenue.

Conclusion

Instagram isn’t just a social networking platform. It’s a strong marketing tool that draws users with its photo-centric design and increases traffic to websites, helping businesses expand their customer base. Since people remember visuals easily, they become more engaged with companies that focus on interaction.

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The post 8 Benefits Of Instagram Marketing For Your Business appeared first on Tricky Enough.

Instagram stories is a new content delivery method that has been gaining more attention. It allows users to upload photos and videos to their audience. Instagram stories appear at the top of your follower’s homepage, and it looks like a slideshow format. Also, your photos and videos posted on stories will disappear after 24 hours.

Instagram Story For Small Business:

For businesses, Instagram stories are a great way to promote your brand, generate exposure for your account, and engage your audience. Instagram has a lot of competition due to the high number of users.

Especially, most businesses are using Instagram stories to improve their marketing strategy. So, you need to give your best content to your audience for your business growth.

In this article, you can get 10 engaging Instagram story ideas that can help to develop your small business. 

1. Use Poll Stickers

Poll stickers are one of the easiest strategies for your followers to get involved in your stories. Poll stickers create a great opportunity to get an instant engagement. It is a fantastic way to drive more audience interactions and create a strong community on Instagram.

As a brand, you can use this opportunity by asking your audience to get feedback for your company values. It is an awesome way to know your audience’s thoughts about your brand, product, and services.

For instance, if you’re in a beauty parlor, you can ask which hairstyle you should make today. You can ask any questions with easy answers, which can encourage your audience to interact with you.

2. Go Live On Instagram

If you’re looking to promote your brand to a huge audience, going live on Instagram stories is a great strategy. It is the best way to allow your followers to interact with your brand directly.

If any account is currently going live, Instagram stories are shown at the top of the feed. Instagram live engages your content to the first position in stories at the top of users’ feed.

How to go live on Instagram?

• Open your Instagram stories camera.
• Tap the live option at the bottom of the screen.
• You’ll see a live video screen, and at the top, you can find how many of your followers are active on the app.
• Tap the start button to go to your live stream.
• You can access a few features at the bottom of your screen.

3. Add Hashtags And Location Tags

Hashtags and location tags are some of the best ways to increase your reach organically on Instagram. Instagram stories are a great way to promote your brand with hashtags. You can create your hashtag with product name, brand name, or something else your target market can identify.

Also, the location hashtag can help you increase your views gradually. Most people search for products based on location. Location tag is especially effective if you have travel or food-related stories.

You can add up to 10 hashtags to each Instagram story with one clickable hashtag sticker. But, make sure they are relevant to your content and target audience.

4. Plan And Schedule Your Instagram Stories

Planning and scheduling can help to create a successful strategy. It is a great way to save time and be more efficient for your market. Here, you can get a clear idea to plan and schedule your Instagram stories:

• Start to drag and drop your stories on the storyboard tool.
• Rearrange your stories in order and look that you want.
• You can crop and resize your images that fit Instagram stories ratio 9:16
• Add links and captions to your scheduled stories.
• Select the time and date from the dropdown menu in the save story button.
• You will receive a notification on your phone when it’s time to post.

5. Utilize Instagram Stories Ads

An Instagram story ad is a full-screen vertical format ad, and you can share photos and videos in that format. Instagram story ads are a relatively newer feature for brands, but they can be more profitable and engaging.

If you want to increase the number of Instagram story views, you can use the story ads strategy. It can help to show your brand and reach out to the audience and engage with your ads. By using story ads, you can get reach, traffic, conversions as well as generate sales of your business.

According to the research, 75% of Instagram users visit a website and make a purchase after looking at Instagram story ads.

6. Create Highly Shareable Videos

Sharable content is the new way to grow your Instagram profile and attract a wider audience. Here are some benefits of shareable contents:

• It can increase your brand awareness.
• Build trust in your content and your brand.
• Drive traffic to your website.
• Boost engagement and get valuable feedback.
• Reach your potential customers.
• Generate sales.

But how to make shareable content?

• First, you should know your target market, which type of content your audience responded to.
• Always promote trending content that is relevant to your brand and product.
• Know the best content formats on different social media channels.
• Include CTAs for readers to encourage sharing your stories with others. 
• Create content that is valuable to your audience.

7. Promote Your Stories On Other Channels

Cross-promotion is a marketing tactic that can be expanding the reach of your brand or product. It can help to connect your brand with potential customers on other marketing channels.

You can cross-promote your brand, product, or services on other social networks such as Facebook, Twitter, LinkedIn, YouTube, etc. It is one of the best strategies to receive news followers on your Instagram profile who turn into customers or clients.

For example, if you have a Facebook account, you can promote your Instagram story videos on your account. When your Facebook followers see your content, you will get a chance they visit your Instagram profile to see your further videos. So, if your videos are engaging them, they can follow your Instagram profile.

8. Use Instagram Story Highlights

Instagram story highlights is a new part of your profile that can live permanently on your profile. But Instagram stories disappear after 24 hours. So, you can use story highlights to restore your memorable events. It can help to get a greater reach and more visibility.

When you create a highlight for stories, you can drive more traffic for your business. Story highlights give the opportunity for brands to discover your product and services to a wider audience.

Here are the steps to create highlight from your active story:

• Tap the active story you want to highlight.
• Tap the highlight option at the bottom of your story.
• Click the plus icon to create a new highlight.
• Enter the name of your new highlight.
• Tap the add button to add your story to highlights.

9. Run Contests And Giveaways

Contests and giveaways are a great way to boost engagement and get your content noticed by the Instagram algorithm. It can help to encourage participants to post a picture or video related to your brand with hashtags. 

Here are some amazing giveaway ideas to boost engagement:

• Coupons: Create a contest for people to enter your contests and win a coupon.
• Hashtag contest: Create unique hashtag contests and ask your followers to post content with your hashtags.
• Photo contest: Create a photo contest and ask your customers to post a photo with your product and answer your questions.
• Gift Cards: You can involve more people in your giveaway and create interest in your products.

10. Instagram Story Takeover

Story takeover is a great way to gain new followers and improve your engagement rate. It is a fun way to introduce yourself and showcase your brand to a wider audience. Story takeover is the process of temporarily taking over someone else Instagram account and sharing content with their audience.

Even it is an incredible way for brands, individuals, and influencers to collaborate and cross-promote content. Takeovers are allowing other Instagrammers to post photos to their feeds for a short period. It is more effective if you create video stories that build trust with the new audience.

Conclusion:

Instagram provides several features for users to develop their marketing strategy. Instagram is one of the fastest-growing social platforms in the world. You can use these 10 story tactics in your business, and you can get more success within a short time! Instagram accsmarket provides a used Instagram account on which you can rely.

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The post 10 Engaging Instagram Story Ideas For Small Businesses appeared first on Tricky Enough.

Improve Your IG Account:

The ideal brand works on Instagram accounts with an engaging bio, connecting website link, and an eye-grabbing profile picture that enables you to check into the homepage. Setting up an Instagram account is the first and foremost process that everyone needs to follow up on, yet it’s also one of the first things that people find at an earlier plan to pursue you or not. Always make sure your biography description makes engaging and happy use of emojis.

Track your Brand’s Relevant Accounts:

Think about the modes of brands, people, or media channels for your industry that are pre-existing using your Instagram and try to find them. Follow their business accounts and then connect with their last few posts by clicking likes or making responses by commenting. These accounts might track you back and support you to kickstart with your initial set of followers.

Identify Famous Hashtags From Your Brands or Industries:

Several users on IG utilize hashtags. This serves as the perfect method to explore new photos and audiences for you to follow, says Jason Quey, in his recent piece on Instagram marketing studies.

Every day, several thousands of hashtags are shared on the IG platform. Initially, checking this might look overwhelming, yet Jason provides useful advice on the subject:

Check through the images posted by the brand influencers in your subject.

What type of hashtags has been used?

Always capable hashtags are the perfect way to buy a real Instagram reach that increases your followers. 

You can also You can use an app to get more Instagram likes.

Try To Share Your IG Post on Scheduling Time:

Domination Media’s Instagrammer Johnathan Long makes the best point out while discussing Instagram in Entrepreneur. Also, he states that you need to post most frequently enough that your brand stays relevant. Meanwhile, he also warned that you need not post most often to make your followers stay happy, and otherwise, they would unfollow your account.

One of the most asked queries about Instagram is how often a brand needs to post its stories. Though there might be brands that try to put a number of them on the ground base of reality, understanding what works better for one of the brands doesn’t always suit the next. Perform your experiments and estimate the ideal frequency range for your audience.

Implement Hashtags Under the Comment Section:

One of the underrated methods in the concept of Instagram marketing is the perfect usage of hashtags in the comment section to contrast using this in the main post. Instead of using it in the caption of your post along with well-made hashtags and generating an idea of reaching chance. Comment using the hashtags after stressing share. This significant impact is perfect except for your caption, which doesn’t look bad. 

Perform an IG contest:

Always a good contest can be one of the effective ways to drive new audiences and activate your IG account, says Stuart McKeown, one of Gleam’s co-founders. 

IG has the reliability to let you perform your contest on your feed only; its benefit is that it is convenient to set up and motivate participation through Instagram. 

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Instagram and B2B? There is something wrong here because B2B companies don’t use Instagram as a rule. Yep, most of them don’t but only “as a rule.†I am here to tell you that underestimating the power of Instagram in B2B companies is a huge digital marketing mistake. And Today in this post I am going to the Instagram marketing tips for B2B companies.

The common misconception is that Instagram is limited to people who post photos of their food, vacation, and pets. As of September 2017, Instagram has 800 million active monthly users. And I highly doubt that all these people use Instagram to show how cute their puppies are.

B2B companies are more prone to using “serious†social media platforms like Facebook and Linkedin because assumably that is where their target market is. But we forget that CEOs, human resource managers, or IT specialists are users of web 2.0 too and they use Instagram.

Before I proceed to share some tips with you, some food for thought as to why Instagram is as good as Facebook for B2B companies.

• 
  

  What is the story behind your brand?

  
  

Both companies and individuals are interested in the story of your brand. People are curious to know who came up with Adobe or why Bill Gates decided to name his product Microsoft. Instagram is a platform that allows you to expose the history of your company, showcase your values, and connect with clients.

• 
  

  What are you capable of?

  
  

Being a B2B company doesn’t at all mean that you shouldn’t brag about your product or service. I can’t think of a product/service that can’t be condensed into one photo or video. And we all know that people prefer to watch a demo or a photo than read a long description of a business. So, take advantage and use Instagram to tell the public what your product/service is all about and share success stories.

• 
  

  Keep people engaged

  
  

Clients remain clients in the sense that they have to be excited and engaged to keep purchasing your product/service. You need to show your clients that other people choose you. In other words, create a community of users. Instagram allows you to share insights into your business just like the post-credit scenes. A lot of people go to a movie theater just to see the post-credits: the same applies to Instagram.

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Tips #1 Post User Generated Content

The more people use your product or service, the more credible you look in the eyes of prospective clients. Plus, your customers love being appreciated. You can combine these two ideas in one and show it on Instagram. How? Well, as the heading hinted, through User Generated Content or UGC for short.

It basically means that you are going to stalk your Instagram customers and if they have an appealing post that involves your product, repost it. I just realized that “stalk†came off a little creepy but essentially that’s what finding UGC entails.

How to gather UGC? Easy! Hashtags. Come up with an interesting hashtag, which, of course, is related to your company, and ask your followers to post photos with that hashtag. Instagram users engage in such activities faster than you think. Take the example of Redbull, it’s not a B2B company but you get the idea. In 2015, the #PutACanOnIt campaign created a huge buzz around Redbull.

Okay, what if you’re a newly launched company and aren’t yet famous? UGC doesn’t necessarily only mean post photos of your clients, employees will do the trick too. Share the photos your employees post about their job and that will be as engaging and effective. And this is a smooth transition to our next point.

Tip #2 Show Off Your Employees & Culture

There are so many ads and promotional campaigns that users get tired of being targets. Stop telling people how wonderful you are and instead, expose more of your working environment. Post on Instagram or Instagram stories, a teaser from your working routine. How do you start the day? What is everyone up to? What is brainstorming like? Did a child of your employee visit? Customers are looking for more than quality and affordability. They are looking for a company that cares about its employees, is fun, and has something special.

Say you are an IT company that develops software. I am not the one to tell you how harsh the competition is in IT. Imagine in addition to ads, showing one of your developers in a funny setting working on a project. If you make people laugh, you automatically catch attention and get one step closer to converting users into customers.

Post out of office hours content. I’m sure you do fun things as a team like going bowling, having a picnic, travel, etc. (if you don’t then you should)  

Tip #3 Show You Care About The Same Things Your Customers Care About

Humanize your brands, illustrate that gaining profit is not your only goal and you’re concerned about what’s happening in the world too. It is relatively simple to identify at least some of the interests of your customers. They are using your product or service, which means your field of operation matters to them.

If you are selling flowers and seeds, it means your clients care about nature. So, you can share eco-friendly products on your Instagram page that you think your customers will love. Or share their concerns regarding global warming, for instance.

Tip #4 Short tip tutorial

A lot of B2B companies avoid Instagram because they have no idea how to keep it active. At some point, they run out of ideas and have nothing to post thus reducing engagement level. Let me help you with that struggle a little – have a series of tutorials. I understand that it may seem like your company profile does not allow you to have tutorials. But think closely, every time you update your product or service, you can make a video about it.

If your product is an app then create a short tutorial on how to use it. For service providers, you can share tips on your Instagram page. Creativity has no limits, put it into action and you’ll come up with excellent post ideas.

Tip #5 Instagram and Story Ads

Saving the best for the last. Advertising remains an efficient way of reaching more people. Instagram stories are becoming increasingly popular and so do Instagram ads. If you are not on Instagram, you are missing out on a targeted advertising platform that works. Unlike Facebook ads, on Instagram stories, users actually stop on ads and watch at least a second of them. If you make it eye-catchy enough, they will stay until the end.

Did You Change Your Mind?

I get it, the target market of B2B companies is different and you’d much rather focus your resources on reliable tools. But hold your horses for a moment – what do marketers claim all the time? Successful marketing lies in trying various tools, platforms, strategies, and techniques.

800 million monthly users. And you can reach them through Instagram.

And I hope that these Instagram marketing tips will help you to grow your B2B business. do let us know your thoughts through comments.

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The post Instagram Marketing Tips for B2B Companies appeared first on Tricky Enough.