What Are Instagram Ads? A Thorough Guide

Instagram Advertisements

Instagram started in 2010 as just another photo-sharing website. But, after evolving for over a decade, it has emerged as one of the popular platforms for digital marketing. According to a survey a person spends about 144 minutes on social media daily on average. So it makes sense to make out more from opportunities through social media.

Instagram is a platform that has turned up to be a favored social media platform for business purposes. People follow the latest trends on Instagram that makes it the most popular option for your business prospects. In this blog, we will find out how you can use Instagram for your Business Marketing to help your business achieve new heights.

What Are Instagram Advertisements?

You have to create a business page on Instagram for placing ads on it. On those pages, pictures of your products and the latest schemes are updated daily to attract customers. The pages you create for your business purposes are popularly known as Instagram Stories.

Instagram advertisements or ads are the stories and posts that business promoters upload on Instagram feeds. The peculiar quality that distinguishes them from regular Instagram posts is that they always have ‘Sponsored’ written on them. To drive the traffic on the website, they also include a call-to-action button.

Factors Affecting The Cost Of Instagram Ads

There can be several factors that affect the cost of placing an ad on Instagram, these include the following:

  • Ad Placement
  • Ad Format
  • Timing Of Placing Ad
  • Targeting

Though it has been found out in a study that the average cost per click for ad placements on Instagram is about more than one dollar.

It would be better if you decide beforehand how much you want to spend per result. One more benefit of Instagram Advertisement is that you can advertise on it with almost any budget, depending on your business type. You also have the option of controlling your Instagram ads by setting up by strategizing the amount you want to spend on a daily budget.

Types Of Ads On Instagram

Before discussing the types of ads, we must have a look at the Call-to-action button. It is a digital way of cross-examining the sale at the end of your Instagram ad. It can be of the following types depending on your business.

  • Apply Now
  • Book Now
  • Call Now
  • Check Availability
  • Download
  • Get Showtimes
  • Install Now
  • Open Link
  • Register
  • Shop Now
  • Sign up, and so on.

If we talk about the types of ads, there are several ad formats on Instagram:

1. Stories ads:

They are full-screen ads that appear between the stories a user is viewing.

You can post stories on Instagram that remain visible for 24 hours on your Instagram page. You can include features like video effects, face filters, and text effects to attract your customers. Some of the supported objectives of these ads include:

  • App Installs
  • Conversions
  • Brand Awareness
  • Messages
  • Lead Generation
  • Store Traffic
  • Video Views
  • Reach


Reasons Why Instagram Stories Must Be Incorporated in Your Instagram Marketing Strategy.

2. Photo ads

They allow you to post captivating images to showcase your brands and services. These are the ads that appear on your Instagram feeds. They have ‘sponsored’ written on them. They support the following objectives for your business:

  • Catalog sales
  • Engagement
  • Reach
  • Store Traffic
  • Page Traffic
  • Brand Awareness

3. Video Ads

The ads in this format have videos that can be up to one minute long, this enables a user to have a closer look at your products, services of your brand. They are thought to be more effective than other types of ads as videos are engaging. Some of the supported objectives of these ads include:

  • App Installs
  • Conversions
  • Brand Awareness
  • Messages
  • Lead Generation
  • Store Traffic
  • Video Views
  • Reach

4. Carousel Ads

They let the users swipe with a call-to-action button through a string of images and/or videos to connect the user directly to your website. They can be used for:

  • Highlighting your multiple products.
  • Sharing multi-part stories
  • Helping a user to explore a single service with several images and/or videos.

5. Collection ads

They offer gripping features for eCommerce. Here, the users have the option of purchasing the product or service from the ad directly without having to get directed to the website or page. But, they are directed to an Instagram Instant Experience Storefront. They use various methods like photos, ads, and direct-response marketing in an ad. They support the following objectives:

  • Catalog Sales
  • Conversions
  • Traffic for website and store

6. Explore ads on Instagram

The screen on which users can discover new accounts and contents is called the Explore ad feature. However, the ads do not appear on the topic channels or the Explore grid, but they appear when a user clicks a photo or video from Explore. The objectives supported are:

  • Video views
  • Brand awareness
  • Engagement of customers
  • Messages

7. IGTV ads

Instagram announced that it will be offering businesses to advertise on IGTV. By this, you can create short videos to explain your product or service as videos have more chances of getting a user’s attention. The objectives supported are:

  • Link Click
  • Post engagement
  • Reach
  • Conversions

How To Place Ads On Instagram?

There are primarily two ways of placing ads on Instagram. The best and the elementary way is by stimulating an existing post straight in the app. The other method of placing the ad offers customization options to create an ad on Instagram through the Facebook Ads Manager.

For the first way, you can make a post that has garnered the most likes and views, as promoting your service or product and engaging users through it is easier. There is an option of ‘Promote’ within it to help your business ad move forward and catch the eye of users. This is available in the business accounts of Instagram.

Wrapping Up

The other way is using the Facebook Ad Manager. As Facebook owns Instagram, the advertising tools of both are connected quite well. You can also customize your target audience and also monitor the performance of your ads.

Placing ads on Instagram can seem like a quite grueling task, to ease this out you can always hire a digital marketing agency like LeadMuster to help you out with the complications involved in making your business visible on the digital domain.

Paid marketing allows you to direct quality traffic that turns out a qualified lead. Thus, businesses invest greatly in pay per click marketing. If you are also tempted to utilize PPC marketing during lockdown to improve b2b lead generation, you can hire experts of PPC, Melbourne. At LeadMuster, our team of pay per click marketing undertake your lead oriented marketing practices and devise strategies that bear great results. So, want to get our assistance, reach us now.


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Lead Muster

Lead Muster

LeadMuster- a reckoned digital marketing and lead generation agency in Australia & India, helping businesses use the potential of digital platforms to boost company revenue using SEO, PPC, SMO, etc.

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One thought on “What Are Instagram Ads? A Thorough Guide

  1. Avatar

    Instagram Advertisements is a very important thing because everyone need lead so this platform is very good and I read this article this very nice explanation and very useful for us.