As a blogger, you have to write an article that can gather a loyal audience. And the content should be search engine optimized as well. The balance between the two is the most crucial aspect in order to get the best out of your website. Writing for Google and audience both can be a difficult task but once you are onto it, your website will back you back for sure. You can deal with this challenge effectively by taking the following measures.
How Writing for Google and Audience Both can be possible?
Handpick Right Keywords
The keywords are the most necessary aspect for a search engine. They are interconnected with each other. Hence, the right phrase plays a significant role. Almost two-thirds of the total Google clicks account for the top three results. So, if you use the proper keywords, then you have an excellent opportunity to maximize the horizon of your audience.
First thing first, whatever topic you are going to write next, you got to have thorough knowledge about its keywords. Users tend to write specific terms related to what they are looking for. So a well-mapped out keyword means more engagements.
Moreover, certain tools help you to find the popularity of keywords. CrowdWriter is an excellent example. You have to tell the niche of your page. As a result, the tool will suggest a combination of most popular key-phrases. In this way, you may align with the recent market.
Focus On Catchy Headline
Writing a catchy and arresting headline is hands down one of the best ways to make your content SEO friendly. Because that’s the first thing a reader notices. No matter how good your write up is and how much time you have invested scripting that? As long as your headline does not appeal to people, all your hard work is of no use whatsoever.
Crafting a catchy headline does not take much though. Just start thinking like a reader instead of a writer. You will hit upon dozens of ideas.
It is generally noticed that the headlines with questions perform very good. Like, “Are you facing these 5 common problems in local SEO?”
Other than that, headlines like “5 impeccable ways to improve your business” or “5 mistakes you are unconsciously making at your social media account” also prove to be very attractive to the audience.
Don’t force a keyword in the headline if it does not fit there.
Length Of The Content
An appropriate article length is very critical for better SEO as well as to attract a large audience. So, the burning question is:
Well, it depends. If the subject can be covered in 500 words, don’t artificially try to increase the length. However, long contents typically perform better. So it is recommended that you should go for a detailed composition – ranging from 1000 to 1200 words. Google prefers lengthy write-ups.
Moreover, a lengthy written piece gives a positive impression that the writer is well-versed about the subject. That way, they will trust your insight more. Hence, you will be able to acquire a more significant opportunity for engaging through social shares.
Linking is Key
By adding links in the content you can reap benefits in multiple ways. If there is already a similar kind of material available on your website, you must add a link of that. It makes your viewers stay longer on your site.
You can add links to other websites as well. Your readers will take it as your sincerity to provide the best possible information. It shows that you care for your readers and are not self-centered about your own perks only.
Formatting Counts Big Time
When a reader clicks an article, he gives it an “over the top” look first, so that he can get some idea whether your write up is worth investing time or not. That’s where the structure of the article plays a vital role. Reading on a screen is comparatively more tiring than a printed document. That’s why ensure everything through the structure to make the experience less bothersome as possible. Following are some prominent points which you should keep in mind while crafting an article.
Use subheadings to break the text in parts. Users look for particular information these days. So dividing the body of content into parts is mandatory.
Quotes and bullet points are suitable for both readers as well as Google. Doing so, not only that your article will look good from the surface, but stomaching information will be more comfortable too.
Write small paragraphs. Long paragraphs require too much concentration that will cause fatigue.
Don’t leave any abbreviation unexplained.
Write Answer-Centric Posts
If your document is answering the questions of your readers, then you don’t even have to consider the keywords. When you are focused on the right issue, keywords flow quite naturally. If you have a hard time to infuse the right keywords in your content, there could be two possibilities:
Targeting the wrong keywords.
Answering the wrong questions.
Avoid Keywords Overstuffing
Without a shadow of a doubt, the importance of keywords cannot be denied. But many people overstuff them believing that it will rank their website a little higher. That is a gross misconception. Google’s new updates have put less emphasis on keyword density. In fact, Google now focuses more on the length and how regular you are when it comes to updating your content.
Keep in mind, that the keyword density should not surpass the limit of 5.5 percent. More than that will look pretty unnatural.
Compile An Eye-Catching Meta Description
A large proportion of people click the link when they find a “to the point” meta description. In a way, it is a gateway to your site. Needless to say, a good meta description will work quite nicely for you. Therefore, it should involve the below characteristics in it:
It would be a brief of the whole black and white piece. Through this section, you will tell a reader that what he/she will get to know.
The description must be restricted between 146 to 160 characters including blank spaces, comma, hyphen, and dot.
Before writing the meta description, keenly consider what your topic is and how people would like to search this? Once again, put yourself in the shoes of a reader. Then put insert the keywords accordingly.
Use Pictures & Videos
Pictures count, But make sure you don’t insert any photo that does not correlate with the content. High-quality images are recommended. Same goes for videos. I emphasize more on videos since they can stretch the stay of readers. At times, charts and graphs could be a good addition too.
Don’t Take Plugins For Granted
Plugins could be very significant to boost viewership of one’s website. You can analyze the performance of your posts and based on that you can come to know about your viewer-base. You can’t quit answering their queries to perfection if you don’t understand readers well enough.
Observe the stats and numbers generated by plugins and then plan your future posts accordingly. Plugins save you from playing blind. It is an ideal tip suggested by various experts.
Go For Writing Tools
If somebody is taking up blogs professional, so he would be well-versed about writing. However, to human is to err and there is no point in leaving any stone unturned. Remember, smalls mistakes are the most irritating ones. So, in order to make your writing free from any loophole, I recommend you some very essential writing tools. They are reliable.
Grammarly: As the name signifies, Grammarly detects all the grammatical error, be it small or big ones. Before publishing, running your article one last time on Grammarly will help.
Hemingway: Hemingway is famous for bringing simplicity and smoothness into the content. For easygoing reading, Hemingway works the best.
Guide2Write: This tool is immensely helpful to improve writing skills. You will come to hit upon various writing pieces. This way, your writing will increase in range by knowing different styles. It is highly probable that your scripting becomes highly diverse using this tool.