When the race to be online started among the businesses, the race started among the tools’ developers to make going online easy for them. In the quest to make the process easy, several attempts to develop fast tools came into fruition, and we started hearing the names like Drupal, Magento, etc. quite frequently. Let’s understand how Magento makes it easy to set up the eCommerce store with minimum technical knowledge and resources and are benefits of the Magento eCommerce Platform.
Types of Magento Tools
According to Brainvire Inc Magento is designed to meet the operational demands of both B2B and B2C online businesses. The features of the Magento modified according to the business type give rise to two main types of this tool:
- Magento Open-source: It is open-source freeware. This tool is fully customizable and allows self-hosting. It was previously known as Magento Community and saw its use in the development of B2C online platforms.
- Magento Commerce: It has almost all the features the same as the Opensource variant with the only difference being the inclusion of cloud-hosting expense in the subscription fee. Magento Commerce, as we know today, is the unified version of both Magento Enterprise and Enterprise Cloud launched earlier.
Benefits of Using Magento for eCommerce Development
Magento is an open-source cloud-based framework that makes it easier for businesses to become active in online space and better serve the customers. The daunting competition in the online selling marketspace makes it inevitable for businesses to get into the groove. They have to allot extra capital to online business development tools. Magento is one such tool that offers true value for the money to the businesses by offering the following advantages:
1.Best Suited for eCommerce
Magento means pure business. All the features collectively work towards making eCommerce activities easy and manageable for the businesses. This framework offers easy to use and understand functionalities using very easy to remember minimal codes. Developers are provided with a features-enriched library where they can get all the requisite features to include on the website. The ease of browsing and shopping is achieved with Magento’s help that is designed to meet the eCommerce objectives.
2. Offers SEO-optimized eCommerce Websites
Magento comes with in-built SEO-promoting features that allow businesses to work towards their store’s visibility right at the development stage. The businesses can make the best advantages of features like:
- Google Sitemap: helps to know the ease of navigability of the eCommerce stores
- Meta-tagging: Easy meta-tagging of the products bring focus on the products easily
- Indexing activities
- SEO-friendly URL creation support
- Other resources for analytics: duplicate content analysis, landing page content analysis, page traffic analysis
- Keyword density check throughout the page
So, the website right when developing, allows the businesses to meet the requirements of securing positions on the top slots of the search pages. With such support, an e-commerce website’s success becomes a bit easy when other strengths accompany SEO.
3. Helps Develop Secure and Scalable eCommerce Websites
Enabling business through eCommerce requires people to share their crucial financial and personal details. Thus, it calls for the use of robust and fully leak-proof eCommerce spaces. Magento delivers the same with ease. Following the compliance parameters laid by GDPR, the conservation of intelligence needs is also addressed amply.
The other important feature desirable in any eCommerce platform is the scalability. Businesses grow, and a lot happens in their ecosystem in terms of adding and removing products and services. Magento allows the users to expand or consolidate catalogs as per the situation and makes it easy to maintain the new and existing customers’ shopping experience in accordance with the traffic volume.
4. Offers Exceptional Ease of Shopping
When customers are shopping, they are required to make a variety of decisions. These correspond with adding products to the cart, removing them, creating multiple carts, and even returning the bought products. Carts make it easy to calculate the expenses made and manage purchases. Magento also gives an easy view of the last purchases made, regular purchases made, etc. to the customers. It helps speed up the buying process. In addition, the checkout process is also made quick and straightforward so that the customer does not lose interest or leaves the cart.
When the customers leave the items in the cart, Magento allows them to send the alerts and reminders regarding the same. Thus, all in all, Magento helps create the experience that customers feel they are well taken care of even when not shopping in-person.
5. Enables Cross-border and Comfortable Payment Support
Ecommerce reaches consumers beyond boundaries. Thus, they need ease of making payment in the currency of their choice. They also want all the payment options they know. Magento makes it possible to integrate all prevailing currencies and safe payment systems into the website.
Think of using Magento if not done yet, there are lots of benefits of Magento for eCommerce. and it also ensures the best results for your eCommerce store. This framework can help realize the e-commerce dream of the businesses in the most convenient way.