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5 Hottest Animation Ideas for Ecommerce Industry

Often, a person browsing an eCommerce website adds a product to the cart and after a few minutes, exits the page without...

Animation Ideas for Ecommerce

Often, a person browsing an eCommerce website adds a product to the cart and after a few minutes, exits the page without making a purchase. Did you know that a visitor glances at your homepage for about 0.05 seconds after it loads and in this time, they form an opinion whether your website is worth browsing or not? That’s a pretty short window!

For those who leave, there’s not much you can do, but the ones who stay will then browse your website for an additional 10 seconds. So, this is your window of opportunity to make an impression! Keep in mind that 88% of customers will not return to your website if they had a bad experience, which means that you have one shot to entice the traffic coming on your website.

But, wait a minute! Who is responsible for making sure that a visitor stays on the website and purchases the product they add to the cart?

Most people blame the content manager, and why not? They are an easy target and you can say that because the content wasn’t catchy enough, the visitor wasn’t convinced. However, the content is partly to blame. 

The other culprit in your team is the web designer. Today, visitors expect to be wowed when they click on a website’s link. This means that you have to consider various design elements to make your website stand out, and the best way to do this is to use 2D animations. By hiring a digital design agency, you can change the entire outlook of your website. But first, let’s have a look at some of the hottest eCommerce animation designs that are currently making a splash on websites:

Animation Idea #1

Hover Zoom Animation

This is one of the simplest designs that you find on most eCommerce websites. It actually enrages people when they are not able to zoom in on a product and it might be the one reason that they leave your website immediately, without fully browsing it.

There are quite a few animation design studios in London that will suggest using this 2D animation design. The hover effect comes in various types such as the popular zoom, changing colors and sizes, and shifting in size. When choosing this design, it’s important to stick to one transition throughout the website.

  • The Hover Human Feel

Imagine you are browsing through a clothing website and you like a shirt. The design is incredible and the make of the material is exactly what you were looking for. However, you are not sure about how it will look on you. What if you moved the cursor on the image and it changed into a man wearing the shirt? Wouldn’t that be great?

Such a transition will allow customers to see what the shirt will look like when it is worn. It sure beats seeing the shirt on an invisible floating body! You can get such transitions made easily from any 2D animation studio in London.

Animation Idea #2

Background Animations

There are three ways to use background animations on your website — in the form of GIFs, a short video on a loop or sequentially shifting images. To make sure that the background animation doesn’t make reading the text difficult, you need to choose an animation with slow movements. Keep the title big and description short so that it looks visually appealing to the animation. The key to using background animations is that you have to find the perfect balance of text and animation so that the customers are not overwhelmed.

Animation Idea #3


It can be quite annoying when every click on a product takes you to another page and you have to click back to browse the collection. The highlight animation combines features like a shift in size, additional information, and a larger picture. The way this design works is that on the corner of the image, there is an icon of a magnifying glass or an eye. When the customer moves the cursor to the icon and clicks on it, the picture of the product enlarges and shows detailed information about it. The page rearranges itself and the customer can now see the product clearly and read about it. To return back to the category, all the customer has to do is click the icon again.

This animation design is quite catchy as it allows customers to stay on the same page when they are browsing a single product category.

  • Scroll Highlight

Another version of the highlight animation is the scroll transition. In this animation design, when you add a product to your cart, the little trolley icon becomes green. Usually, what happens is that when you click on the cart, you are directed to another page where you enter your personal details for delivery and payment.

In this design, when you click on the cart, the page scrolls up and transitions to the basket. This keeps things fluid and prevents customers from getting distracted from the changing pages. If they want to add another item to the cart at the last minute, they can simply click the cart and the page will scroll up to the selection area.

Animation Idea #4

Moving Icons

Adding moving icons to any banner makes customers smile, which increases the chance that they will stay longer on your website. In this design, all you need to do is pick a couple of icons, such as the cart, the live chat agent, and your tagline, and turn them into an animation.

For instance, facial features can be added to the cart. You can add a smiley face that’s bouncing with joy as the customer purchases items. For the live chat feature, you can add animated lips that keep moving to show customers that a customer service representative is available for a chat. Besides the tagline, you can add an animation that matches the words. What you do with the icons depends on you. Just be creative and think of all the things that can entice your customers.

Animation Idea #5

On-the-Spot Experience

BMW has an animation design on their website that allows customers to see how the alloy wheels they choose will look when spinning. When a customer clicks on a wheel, the car’s wheels change and they start spinning. You can incorporate this design for showcasing many products such as clothes, shoes, jewelry, etc.

So, if you have a plain and simple website design, it’s time to spruce it up with these 2D animation designs.


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Written by Richard Kearsey
Richard Kearsey is a digital designer at Emerald Colour – a creative design agency that offers various services, like website design, animation, bespoke exhibition stand design, etc. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on the latest design trends and upcoming marketing ideas.

One Reply to “5 Hottest Animation Ideas for Ecommerce Industry”

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