2024 is reaching its closure, but the need for effective marketing automation tools for lead management is as high as ever.
Efficient lead management can bridge the gaps between sales and marketing. It is a chain-like customer acquisition process that starts with identifying potential leads, educating them, and nurturing them to make them qualified for sales. Once these leads are qualified for sales, they get passed from marketing to sales pipeline. This entire process of lead management requires various kinds of automation campaigns to keep the flow intact. In other words, to manage your leads properly, you need an advanced automation tool that will align your marketing and sales efforts to give proper ROI and conversions.
You must use a marketing automation tool for your lead management. But which one? Although we are spoilt for options, we have compiled the top 5 high-performing (based on user ratings) marketing automation tools that you should try (if you haven’t) in 2024. Your lead management needs just the best, and it’s right here for you to choose.
A fully integrated and permission-based marketing automation suite, Aritic PinPoint is getting rave reviews for its lead nurturing and lead management features. From anonymous lead nurturing to kiosk mode lead nurturing, predictive lead scoring, detailed lead profiling, 360-degree lead information tie-up, and bi-directional CRM integration – Aritic PinPoint is one of the top-performing marketing automation tools.
Pricing: Starts at $69/mo.
Drip is an eCommerce CRM designed to build real relationships with your customers on a larger scale. Start automated sales but like a human to humans. Drive first-time buyers as well as returning customers with personalized drips and intuitive workflows to trigger more conversions than before.
Pricing: starts at $49/mo for 2,500 subscribers.
Marketo recently hit the headlines after getting acquired by the creative cloud platform Adobe. It has great reviews for its lead management features, especially its CRM. Post the acquisition by Adobe, Marketo has become more costly.
Pricing: Marketo’s pricing plans are not very transparent unless you opt-in for any of the “bundles”. It starts at $/mo.
Optimize your marketing with this affordable solution and drive more leads for sales conversions. From dynamic landing pages to campaign tracking, and behavior-based marketing to dynamic form building, SharpSpring connects all the dots to get your job done in less time.
Pricing: starts at $450/mo for 1,500 contacts.
These are a few top-performing tools when it comes to lead management. If you’re still looking for an effective tool, this list will help you in zeroing on one. Make sure to analyze your business needs before picking your ideal automation tool for lead management.
Suggested:
List of digital marketing tools.
Infusionsoft offers email marketing and sales features for small businesses. It offers products to manage and optimize customer lifecycle, build customer relationships, and trigger conversions. Lead management features are not extensive, but they serve the purposes of a small business effectively.
Pricing: Starts at $99/mo for 500 contacts and one user account.
MobileMonkey is a Facebook Messenger Marketing Platform designed to build chatbots on Facebook Messenger. The chatbots created via MobileMonkey can be designed to automatically make appointments, track purchases, and send messages to your Facebook contacts, with no coding required.
Pricing: Starts at $49/mo.
AeroLeads is one of the best-automated Marketing tools one can have in building relationships and nurturing leads. Allowing you to extract credits from business platforms like LinkedIn, Crunchbase, Angellist, Xing, etc., this lead generation tool allows encompassing bulk data into a consolidated. CSV file. Integrating with multiple CRM platforms, you can import, export, and manage the email list acquired via AeroLeads. Cutting back the manual man-hours, AeroLeads gives you the customization and automation one needs in nurturing the leads to bring their brand up to the bar.
Pricing:
Starting with a Take Off package at $49 per month, one can add up to 1000 credits. Whereas, the Cruise package lets you add more than 15000 credits at $499 per month.
ContactOut is a Chrome extension that finds the email address of your leads, right on top of their LinkedIn or Github profiles. This tool has access to a database of over 1.2 billion triple-verified email addresses, giving it an edge over its competition in terms of accuracy and search volume.
Pricing:
starts at $39/mo per user.
Meetgeek is the virtual assistant that will elevate your online meetings and turn them into powerful growth opportunities. It is powered by AI technology that automatically records, takes notes, and allows you to share the highlights of your calls with your team members. No need to pause and take notes yourself the virtual assistant will do it for you so that you can save time and focus on what matters. Not to mention that you will be able to focus on the topic of your call and add more value to the discussion. It’s time to shed a positive light on your meetings and turn them into a rewarding experience using Meetgeek.
Marketing automation tools, when used properly, not only save time but align your entire team. Surprisingly, it goes beyond nurturing your leads and customers to helping your teams become more productive. Many confuse marketing automation tools with inbound marketing tools. Frankly, they are not similar because inbound marketing is about attracting your potential buyers with the right kind of content at the right time, and marketing automation is what follows after that.
What marketing automation tools are you using? Comment here.
Sharat is an SEO specialist for SaaS products. He has been working with B2B products for 3 years now. His expertise lies in keyword research and analysis, competitor analysis, website engagement tracking, and analysis. He works closely with the sales, product, and content team to drive more engagement and conversions. Follow Sharath on Twitter at @sharuh0 and LinkedIn.
Thanks for sharing wonderful marketing-automation tools ,it really helpful for lead management .I really like it.
These are actually impressive ideas in concerning blogging. You have touched some pleasant things here. Any way keep up writing.
It’s going to be finish of mine day, however before ending I am reading this enormous article to improve my experience.|
Wow, I hope every blogger follow your rules. You show us important think about marketing for business as a short way.My favorite leaks to plug are those that take advantage of your existing contacts and resources — love the evergreen webinars and re-engaging old leads ideas for that!
Very informative article that you have shared with us. I am really thankful to you for this. This all tips is really important for our business. I bookmark your site and will keep visit for more information.
Such a nice and perfect blog with high length. Thanks a lot for sharing the informative and unique blog. All the information is best for us.
Thank you