In a recent blog post, Meta revealed that Threads will incorporate a concealed Instagram feature. This enhancement empowers users, offering increased control over the volume of fact-checked posts in their feed. Meta’s objective is clear: to combat misinformation. Users now have the authority to shape their exposure to contentious topics, putting control firmly in their hands.
Fact-checked Posts – Details
You’ve got three control levels: “Don’t reduce,” “Reduce,” and “Reduce more.” While none completely hides content, they impact the ranking of posts with false or misleading info.
To find it on Threads, tap the two lines on the profile tab, go to Account > Other account settings > Content preferences > Reduced by fact-checking.
It’s like a “drama” filter, giving you more say in what shows up in your feed. Meta’s responding to users’ calls for more control over the algorithm and what they see on their apps.
NBC News highlighted a post suggesting the change aims to censor Israel-Hamas War content. Whether that’s accurate or not, the tool invites potential censorship with user involvement.
Meta relies on third-party fact-checked posts for Instagram and Facebook content. While these fact-checkers can’t directly rate Threads content, Meta extends ratings from Instagram and Facebook to “similar content on Threads.”
Impact of Fact-checked
Meta grapples with addressing conflicting demands on misinformation across its platforms. The new fact-checked posts feature rollout is an effort to grant users more control over the influence of their feeds.
In a recent post, Instagram head Adam Mosseri mentioned plans to extend the fact-checking program to Threads next year. Currently, Meta’s fact-checkers need to moderate The content of Threads.
Meta relies on independent fact-checkers to review and rate posts, enforce policy violations, and limit the reach of false content. This initiative started on Facebook in 2016 and expanded to Instagram in 2019. The company collaborates with over 90 fact-checking organizations in over 60 languages.