Proper link building will improve your chances to rank higher in search engine result pages (SERPs) and your organic traffic will increase. What exactly do you need for an organic link building strategy?
This is due to Google’s prioritization of a site’s Authority. The Authority of a site is determined by the links leading to the site. The health of the links is an important factor too.
That’s because junk links are a breach of search engine rules. Also, quality links just work better in your favor.
There are many SEO link building techniques around and when you combine them the impact of your efforts will visibly improve.
10 Golden Rules
1. Create Trendy Content
Creating unique and original content to generate links and traffic is still one of the organic link building strategies today.
Craft content that gives people something valuable, something informative, something that they want.
You should start by researching popular search phrases for your website, product, or service and choose keywords with a low level of competition.
Then, you can write unique articles using the keywords that you have chosen.
This also goes for guest blogging. You can hire an exceptional team to create guest blog articles that are high-quality and informative for people. Blogger outreach service companies, like Linkdoctor.io, can save time and resources so you can focus on other priorities.
2. Prioritize Link Relevance
Google likes to see the connection in links. Your website should have links from a site with a similar niche.
This doesn’t mean that all links have to be similar. Sites are often mentioned in unrelated forums and blogs. For example, an internet newspaper forum may have people discussing politics.
The bottom line here is, be present where you are relevant. It might take some research, but you’ll want to be visible where it counts.
3. Understand Content Marketing
This may be one of the oldest methods used by marketing agents. However, it’s still useful. As long as you create similar and useful content for the site’s readers, then you’re on the right path.
- Some basic things you can do with content writing are:
- Submitting to article directories
- Submitting to Blogs
- Submitting to a credible site
Your articles should show up in the search results for the low competition keywords that you have chosen. Having great content can result in generating traffic for your website.
4. Pursue Natural Linking Intent
Google has a complicated algorithm to determine if the linking intent is commercial or natural. The system is not perfect and Google can make mistakes.
To avoid all penalties, you should always apply this simple rule: an organic link to showcase your site in front of your audience.
- Here are a few things to avoid:
- Irrelevant links just for “link juice”
- Having your links in irrelevant articles
- Obsolete links
- Dead links
You should look for these links and remove them right away. Toxic links will be bad for you, so this is worth spending some time on.
Creating organic links is something Google likes to see. It would also be a good practice to get backlinks not only from sites with the .com extension, but particularly from websites with.org, .net, .gov, and .edu extensions.
In a few cases, websites will include links to their articles for the sake of SEO. But with today’s algorithm, this won’t be as effective as before. This could even get websites penalized.
5. Comment on Blogs
This technique has been abused in the past. Regardless, it is still very effective when used in combination with other organic link building methods. The trick is to make sure that what you have to say means something.
Search for blogs that are similar to your website, product, or service and make sure that they allow you to enter your name and URL when posting a comment.
Read the blog and post a comment that is useful and informative. Webmasters will delete comments that they view as spam and it is important that you add value with your comment and not try to sell yourself.
Post comments on both do-follow and no-follow blogs to make sure that the search engines view the links as “natural”.
However, please avoid spamming this resource. Spam comments often lead to penalties and a bad reputation for your site.
6. Use Deep Linking
Use your backlink building technique all through your website, not merely to a single page.
A natural hyperlink design should appear in several locations of a website. It’s simple to persuade people to try a new experience with deep linking, such as installing an app.
Nevertheless, there isn’t any typical deep link ratio. The majority of websites conduct themselves differently. For instance, weblogs generally have much more as compared to others.
7. Optimize the Site for Your Readers
Google has a lot of ways to gather insights on pages. For example, they can run a reverse engineering algorithm to determine which site sells links.
They will analyze the age of the domain, who it belongs to, and if it was transferred.
To make sure a search engine understands what your content is about, you’ll need to include the keyword a few times in the article.
Google can determine if your site is commercial or informational. They will also analyze how users behave on your site. For example, if users hit the back button right after landing on your site, this is not a good sign.
With this data, Google can determine how people “experience” your site. This is why you should give importance to User Experience.
- Some things to watch out for when it comes to user experience are:
- Long loading times
- Bland, text-filled pages
- Thin pages
- Difficult site navigation
Allowing site visitors to enjoy your site implies they spend more time in it. This reflects positively with Google and how they will rank your page.
8. Observe Consistency
Don’t let Google question your website authority. It won’t matter if your web-site gets 1000 links the first 5 days. What counts is how this develops over time.
Consistency is the key. If you’re organic link building 15 links per day, try to stick to that number.
If the links stop all of a sudden, Google will start asking questions. “What happened to the site? Why is no one linking to it anymore? Has it become irrelevant?”
Don’t get in the position where Google has to question your authority. It’s only natural, if you just made the headlines, you will get thousands of links in a short period from web-sites like CNN and BBC.
9. Operate, Don’t Stroll Through SEO Spam-Havens
Link directories and farms are considered irrelevant nowadays. They will only get you penalized. Hyperlink farming and link directories are mainly referred to as useless in regards to link building.
Don’t look for credit within spam-havens or even link-exchange systems.
Whenever you’re prepared to incorporate backlink building to your Organic Search effort, you have to talk to SEO experts who understand backlink building guidelines.
10. Develop Backlinks with Superior, Moderate as well as Low PR websites
Keep in mind, to always modify the anchor text. The same idea has to with backlink building over a selection of PR websites.
Authority hyperlinks are wonderful, but a selection of high and low PR websites may be the approach to take. Guest blogging is an effective way to reach new readers.
By publishing articles on other well-known websites, you’ll get your content in front of new readers and get more exposure.
If you don’t develop a link building strategy you’ll be wasting your time, and money if you pay for links. It is a risk to do so because generating backlinks based on quantity over quality can result in a serious penalty.
The purpose of a link building strategy is to plan to build high-quality links that target incoming traffic. In other words, having incoming links creates visibility for a site.
It also adds credibility because each quality, targeted backlink counts as a vote for a site as far as SEO is concerned. Also, each link placed among relevant content to a product or service increases the chances of making a sale.
Hopefully, you will be able to apply these simple techniques to your link building strategy. Don’t try to play the system and you will see rewards.