Digital marketing as an industry is experiencing an all-time high in current times of technological advancements. So much so, that technical terms like ‘keyword’ and ‘keyword research’ have become household names for SEO professionals worldwide. And SEO keywords in actual pay an important role.
However, if you have newly ventured into the SEO arena, there’s nothing to worry about just yet. Keyword research may be one of the most essential parts of any successful SEO strategy, but it isn’t a very tedious job. With the right tools, combined with the right mindset, you can come up with a step-by-step process to research keywords for your business in no time.
Before we start with the process of generating keywords, let us first try to understand what keyword research actually means.
What Is Keyword Research?
Keyword research is essentially the SEO practice of unearthing, analyzing and making use of common phrases used by users online while searching for a specific query. In other words, keyword research can also be termed as a process of getting to know more about online users’ language and using that information to optimize your content.
When Do You Conduct Keyword Research?
Keyword research is the best way to connect with your online users, which makes it one of the most important SEO factors that contribute to a website’s wellbeing. However, it isn’t exactly rocket science, so there’s nothing to fret about.
Keyword research is usually required in business when:
- Looking for new content ideas.
- Finding a new niche.
- Optimizing the existing content on the website.
When executed correctly, keyword research can serve as a holistic blueprint for many of your future digital marketing strategies and guide each and every business decision you make. It helps shape your content, make better and more informed decisions about ad campaigns, and ultimately enable the business to reach more qualified leads and relevant customers.
Once you have a good grasp of the basics of how to find keywords that will be relevant for both you and your audience, and learn some proven strategies, along with all the useful tips and tricks to conduct successful keyword research, you’ll be ready to mine your own keywords in no time!
Finding SEO Keywords For Free And Using Them To Your Advantage
Once you have set upon the path of finding all the relevant and important keywords for your business, you are ready to jump on the keyword research bandwagon. But are you still feeling a little overwhelmed with all the free keywords available on the web?
If the answer to it is yes, then leave the worrying to us. In this article, we will explore some free and unique ways by which you can generate hundreds and thousands of SEO keywords for free and use them to push your business to the desired heights.
1. Generate Free SEO Keywords With A Free Keyword Research Tool
One of the easiest methods of mining thousands of free SEO keywords in one go is by employing the services of a keyword research tool. The two most powerful and easy-to-use tools available in the market are Google Keyword Planner and Ubersuggest.
Wondering how to go about it? Simply choose a keyword of your choice and enter the topic that you zeroed in on during your brainstorming session into the tool. After working its magic, the tool will display a list of hundreds and thousands of keywords that are related to your query, along with the search volume of each individual keyword.
Download these keywords once you’re happy with the search results, and repeat the process every time you have a brainstorming session and pick a new topic. At the end of this exercise, you would have likely found a large number of relevant and usable keywords for your business.
2. Find Related Keywords Through Search Queries
Perhaps the easiest and most time-saving method of looking for new and relevant keywords is to take the help of search engines like Google. You may not know this, but Google search itself has a plethora of tools that you can use to find free keywords.
Just open Google search and enter any of the topics you might have selected during one of your strategy meetings. However, before you press enter and move along with your search, take a look at the auto-suggest searches provided by the search engine.
Each of these auto-generated keywords can act as keywords that have been used by online customers in the past. You can pick and choose from any and all of these keywords and select the ones most relevant for you and the business.
3. Discovering Trending Keywords
If your key interest lies in covering trendy and viral topics, you can definitely make use of Google Trends to find all the possible keywords that might be trending. All you have to do is enter your topic of choice in Google Trends’ search bar, and select ‘Topic’ as your option.
Upon searching, scroll down the results page of your search query until you see the ‘Related queries’ box. This is your goldmine, as this is where you’ll find any and every search related to your main topic that is currently being searched for more often than usual.
4. Uncover Your Competitors’ Keywords
Another unique way of adding more and more relevant keywords to your SEO docket is by keeping a close eye on your competition and seeing what they’re up to. The best part? You can use free keyword research tools like Ubersuggest or Google Keyword Planner for the job.
To search for your competitors’ keywords, open your keyword research free tool of choice and enter the homepage URL of the competitor you choose. After a successful search, you would be left with a long list of keywords that your competitor is ranking for, and export those results for later use.
If you successfully ticked off all the tips and steps mentioned in the article above, there is a high chance that you’re now sitting on a huge pile of free keywords, potentially even more than what you were planning to use in this lifetime alone. But there is no need to get overwhelmed with all that data.
After all, you don’t necessarily need to target every single keyword that you have found as a result of your exhaustive methods. All you need to do is simply dig up all the data you have collected, find the right set of target keywords that can bring you desired results, and add those keywords to your main keyword list.
Going through all that data may be time-consuming, but remember this: you don’t have to sift through all your data right away. You can keep adding keywords to your master list from time to time, which will comparatively become easier once you have all the data and resources you need.