If you are a business owner or manager, you have a lot on your plate. There are only so many hours in the day, and yet there is so much to do. Automating as many of your tasks as possible is certainly an appealing idea, and that is what we are talking about with regard to programmatic advertising.
The world of programmatic advertising can be confusing to the newcomer, and we certainly can’t explain the entire topic within this one article. We can, however, give you some basics so you can decide whether or not to pursue this further.
Buying and Selling
Like anything else in business, programmatic advertising comes down to buying and selling. An exchange is used to bring together those who have advertising space to sell, and those who would like to purchase that space. Plenty of technology is involved in creating a real-time bidding process which can be applied to many different types of advertising channels. Whether it is mobile advertising, display ads, social media, or another type of online ad, there is a good chance programmatic advertising is an option.
A Growing Field
If you haven’t been keeping up with the trends in the marketing world lately, there is a chance you aren’t yet familiar with programmatic advertising. A relatively unheard of option just a few years ago, this type of advertising is picking up steam quickly thanks to its potential to be efficient and effective. Of course, with each year that passes, more and more technology becomes available, and some of that technology is able to help programmatic advertising systems work smarter.
A Variety of Benefits
The precise benefits enjoyed by your business should you choose to participate in programmatic advertising will depend on your marketing plan, how you use your ads, and more. However, there are a few commonly-seen benefits, including the following –
- Effective use of funds
- Simplification of media buys
- Scale up quickly as your campaign succeeds
- Learn about your audience
Although there is a lot to like about this type of advertising, it is probably not going to be the right solution for each and every business. You’ll need to look a little closer at the pros and cons of this method, and also think about working with SEO consulting services who have experience in this area. While there is plenty of technology and artificial intelligence involved, traditional marketing strategy and attention to detail are required to come out ahead in the end.