As a small business owner, you should know that the most valuable brands are easily recognizable, so you will want to pay attention to your brand by building value for people and then spreading awareness.
Of course, it all starts with establishing a valuable business first, getting all the licenses and permits right. If you are operating inside the USA, you will want to opt for CTA regulations as well to ensure transparency and comply with all legal aspects.
Strong brand awareness means that your target audience will recognize your logo, tagline, and brand name, which will also boost brand loyalty and revenue. Here are some quick tips that will help you with this objective.
Define Your Brand Value
As a brand, you will be defining your value first, and we are talking about more than making donations and hosting charity events. You will want to define your potential standards as a brand and the things you embody when interacting with everyone, including other brands, customers, and employees.
You must ensure that your values sync with the values of your target audience because more than 50% of customers buy or advocate for brands that share the same values and beliefs. You will also want to create value beyond the product. Come up with ways you can inform your target audience or educate and entertain them by sharing your knowledge.
Establish a Brand Story
Your brand story is the behind-the-scenes of your brand and how and why it gotta be the way it is now. As an entrepreneur, you might have seen a problem within your chosen industry, and you might have come up with a solid solution for that problem to benefit your target audience.
Without exception, every brand has a story, but the important aspect is to tell that story and exhibit your brand through the story.
Create High-Quality Shareable Content
Another great method to establish brand awareness is by creating high-quality and informative content that can be shared on different platforms. So, focus on easily shareable content by integrating the best social media marketing practices.
Also, create informative, high-quality content that your followers would like to share with others. When creating content, you might want to add a CTA that suggests the content is shareable.
Offer Discounts & Freebies
Who doesn’t love discounts and freebies? You can boost brand awareness by offering freebies, especially in the early stages of your business startup. This way, you can also check the market response and see how and where you will need to tweak your product to make it fit the market needs and customer demands.
A freebie can also create buzz about your brand on different social media platforms that can boost your website traffic.
Hold Social Media Contests
You can organize social media contests to boost brand awareness and interact with your target audience. Through the social media contests, you will be drawing attention through free giveaways. You can also collaborate with other brands on social media and attract new customers, along with boosting brand awareness.