Have you wondered what makes the big dogs in your industry command premium prices and they are unapologetic about it?
Does it leave you in awe of how they seem to have a consistent flow of clients even with their high price points?
You probably think they were specially designed by the Creator to command those prices – and you’re not. Nonetheless, you desire to sell at high-ticket prices to premium clients on a consistent basis. But desire is all you’ve got right now.
You don’t seem to be able to make the leap from selling yourself short to commanding the premium prices your services are worth.
If you checked any of these boxes, then this will bring the transformation you so desperately need.
I’ll be sharing with you the mindset you need for high-ticket selling – or the Big M, as I like to call it…
But first, let me tell you about a guy whose mindset helps him command premium prices for his service.
If you’ve been following me a while, you’d notice I love to drive my point home with a story.
I love the game of soccer. However, I enjoy the business of soccer as it is done in Europe.
In European Leagues, you hear great names like Lionel Messi, Christiano Ronaldo, and all. These ones are the guys that execute the plan and get the results for their team.
I also know great coaches who have managed their team to great success.
However, my interest is in one guy who has a track record of undeniable results trailing his managerial career – Jose Mourinho.
Does the name ring a bell?
Never mind, what’s important is the big lesson you’ll learn from him about commanding premium prices.
I haven’t seen a manager as confident as Mourinho in the years I’ve followed European Leagues. This is why he was able to command double the amount his predecessor got in his present employment.
This guy can literally win a match and the ball hadn’t been kicked yet. He knows how to motivate a team to achieve certain levels of success – even if they haven’t attained those levels of success before.
He moved to Chelsea FC and gave them their first Premier League trophy in the first season. He replicated the same feat at Inter Milan and Real Madrid.
This has made him one of the most sought after football managers in Europe.
What’s the secret behind his success?
Mourinho believes he can beat any team.
Some see it as arrogance. Others say he disrespects the game of soccer. A couple other people say his methods are insane.
Yet, the guy has been a phenomenal success everywhere he’s been.
He believes he can beat anybody.
Trust me, he has his tactics, strategy, and game plan. But his biggest asset is his mindset.
He has a positive mindset that is contagious. A mindset that makes his players go to any length to achieve success for the team.
Your mindset is everything.
With a negative mindset, you put a clog in the wheel of your business. No matter the effectiveness of the systems you put in place, you won’t be able to attract your ideal clients, much less sell at premium prices with a negative mindset.
On the flip side, a positive mindset is a force that propels every other aspect of your business to deliver your desired results – and more.
Your marketing, sales, and any other systems you’ve set up in your business deliver results as much as your mindset lets them.
This is a very important aspect of premium client attraction and high-ticket selling that we teach our clients at ClientsValley. We’ve scored so many wins for ourselves and for our clients because of the positive mindset everyone on the team has.
To take this deeper, here are three things you’d have to imbibe to enable you to develop the right mindset for great results.
Understand That You Have What It Takes To Get Great Results For Your Clients.
I’m sure by now you would have known the solution you bring for your clients.
In case you don’t, look through your program or service again to be sure there’s a specific need you’re solving.
You know what you offer to your clients. You have the wisdom, expertise, and passion for the service you render. No one else can give that solution the way you do.
This should be able to raise your confidence.
The first time I sold stuff at $5K, I knew I would. I knew it would help my clients solve a specific problem in their businesses. I knew the service I put together had much more value than the $5K price point. So I was confident I would get clients that needed the solution and are willing to make that kind of investment.
And I did.
This takes me to my next point…
Know That Your Program or Service Isn’t For Everybody.
If you must sell your service at premium prices, you must know who you help and what you help them with.
The latter part has been dealt with in my first point.
The reason you might not be attracting the right client – and probably selling yourself short – is because you want to serve everyone.
You lace up your offer with a lot of garbage that it doesn’t even appeal to your ideal clients.
This kind of mindset is crippling. It will only bring clients you don’t enjoy working with through the door. Clients who would nickel and dime you. Hence, you’d never get to sell your services for what they are really worth.
When you know exactly who your service is specifically tailored to, you’ll be able to attract them into your business. And when they come, they effortlessly make a premium investment in your service.
You don’t need so many clients flooding into your business and stressing you out. A few clients you can get amazing results for at premium prices is what you need.
This is the mindset that has helped us build multiple successful 7-figure businesses for our company and for our clients.
No Price is High Enough to Pay for Transformation
This is as true as it sounds.
A footballer who has lost touch with his art would pay anything to get it back together.
A single 34-year old who is lonely would pay any price to find love.
An arthritic patient will do anything to get rid of the pain.
When people have life or business-threatening problems, they are more concerned about getting a solution than they are about how much it will cost them. And if they see anyone who can offer that solution, they will pay any amount and do anything to get it.
It is the wrong mindset to think that your price point is too high for your clients. It may be too high for anyone who doesn’t need the exact solution you have, not for your perfect clients.
There’s this saying that if you have what a cat needs, you don’t need to chase it down. She will come running to you to get what she needs.
If you have the solution to someone’s problem, they will come running to you for it at any price.
There are no complicated ways to attract premium clients or sell at premium prices.
It all starts and ends with your mindset.
Get your mindset right, and you’ve crossed the biggest hurdle of high-ticket selling.