The wonderful technique works only for those who can execute it properly. This is an email-based link-building method. Even Google considers the technique to be a good one. Let’s have a speedy look at what is exactly skyscraper link building technique. And today in this post I am going to share the five important reasons why many SEO experts fail to make links using the skyscraper technique to build links.

What is Skyscraper Link Building?

Skyscraper technique is known as a tactic this was first used by Brain Dean to build quality links. Skyscraper link building is known as a way with which you can build backlinks to your website. By using this link building technique you can obtain up to 5% success in a speedy way.

Let’s move to the reasons that why this wonderful technique is not working for you.

Reason #1: Spam email

The most important task of this technique is sending emails to the right person at the right place and at the right time. If you fail at this, your Good content could not able to do anything. That means you will fail. So, the first thing is to create a new email or make sure your old email (which you are going to use) is not listed as spam in one or another way. Otherwise, your skyscraper emails will be sent to the spam email box. And you know most of the users don’t like to check spam email boxes. This is because your good email can be failed just for not reaching the right place although the person is right.

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This is one of the biggest loss in the world of email marketing when our email turns to spam and even spending thousands of dollars on that emails let us down. And is also one of the reasons why you are failing to make links using the skyscraper technique. So, One must send the email but must not overdo or send automated emails.

As a solution, I will recommend you send the emails to the individual to reach the webmaster or executive of that website.

Reason #2: Emails not written perfectly

Skyscraper email should be written in a good manner and in the form of a request message. It should attract the reader of the email and an act of politeness must be there. The email should be understood by the reader as a request. Don’t try to make any kind of bond or agreement with the admin of the website owner.

Ask the owner of the website in a polite manner that you have written an amazing post in which he might be interested and I think it to be a good source for your this or that article. Doing this will help the webmaster to take a look at your content and if he likes it and according to him or her it useful then still there are 50% chance that you will get a link from them.

But there is one thing for sure that you will get traffic to your website if they open up the email and check your link (if the article is good or not).

Reason #3: Your Content is not good

After reading the email, the targeted blog owner may click on the link you have provided. But after having a look at your content if it is not found to be good enough. The blogger will obviously leave it. And your technique will be failed. So, before sending email, try to make something better and descriptive written ever.

Here is what I recommend:

Write a long post which is complete in itself. You might be thinking how long a post can be but you just have to make sure that the content is complete in itself and will make the article of the other webmaster more valuable and resourceful. By doing this your chances of getting a link using the skyscraper link building technique will be more than 60% (if he or she decides to open the content).

Reason #4: Choosing an Irrelevant niche

The niche must be relevant in this technique. Sometimes it becomes hard to look for an article in your own niche but finding a website will worth it. Highly optimized and good content and the even the good email will also be failed it the blogger or the webmaster doesn’t find your content is relevant to his. So, first find out the relevant niche blog articles they have written.

Then target those people with a niche in which you are working. I will recommend you to look for a single niche website instead of multi-niche websites.

Reason #5: Not knowing the webmaster

This is something new from my head. Before sending email, if you can try to leave a comment on their blog posts and make conversation with the bloggers in social media. This extra work will make you familiar with the blogger or the webmaster of the website. Connecting with different bloggers and webmasters can make our work easier. That is why he or she can believe you. And they will be interested to read your email and maybe mentally willing to accept your request.

Just think someone you don’t know, he sent an email to place a backlink on your blog, why you will listen, when you don’t know and this is the first email to you from him or her! Why you will count them! But if that person will be a little familiar, you will be interesting to read their email and if you get something better, you will accept his request.

Just think as If you are reaching someone to get links using skyscraper link building technique and you are a friend to that person and there are more than 80% of chances that you will get the link.

My Final Words:

I know this extra work will take some time. But by doing this your success rate will reach a different height. And you know how much boost will these backlinks give to rank a blog by this technique, just keep on using the skyscraper link building technique and you will know. Because the backlinks will be of high quality and most of the links will be dofollow instead of Nofollow links. Just do with smartness and hard work. Best wishes to you!

The post 5 Reasons Why you fail to make links using Skyscraper link building technique? appeared first on Tricky Enough.

Every professional comes with their tools. For example, a doctor has his scalpel, while a soldier has an M4’s. The tools a professional possesses can distinguish them from other professionals in their field. For example, a police enforcer has lower caliber weapons more suited to civil law enforcement wherein military personnel have tools and arms geared for international conflict and extreme conditions.

In the world of SEO, there are also professionals known as Outreach Managers. These people come with several jobs. As an overview, here are some of the tasks of Outreach Managers, or OM for short.

• Outreach managers plan and deliver campaigns that cause traffic, leads, and brand credibility towards a particular niche or product.
• They also do research about possible content partners such as media, blogs, influential people, and social media giants. OM’s also initiate the contact between these potential partners.
• It is also the responsibility of the Outreach Managers to nurture and monitor these relationships.

These are just some of the tasks of an OM. Just like other professionals, for an outreach manager to do his/her job properly, they would need the necessary tools. Here are five of those tools that OM’s most likely prefer to use.

Pitchbox

Digital Marketing and Online solutions websites such as link vista digital use automated platform software like Pitchbox to build relationships with target markets, bloggers, influential people, and Public relations opportunities.

Pitchbox enables OM’s to create projects and campaigns. Several campaigns need a particular overarching purpose or goal. Backlinks are essential for campaigns because it provides credibility to your website by acquiring a link back to your own site from someone else’s website.

As for writing Templates, Pitchbox also makes it easy for OM’s to reach out to bloggers in their own respective fields. For those prospects that don’t reply, follow up emails can also be set up. As with overall processing, Pitchbox can handle campaigns by streamlining it and removing information that can get lost in an OM’s inbox.

Gmail or Google Mail

As basic as it gets, OM’s need to have their own email address intended for work related purposes such as gathering respectable content producers, initiating the partnership, and monitoring relationships with those prospects.

Google Mail is an incredibly useful tool as it provides a ton of space necessary for saving and loading large data from gathering. For the purpose of creating entries such as link prospects and other valuable data, Google mail allows the creation of spreadsheets, documents, forms, tables, and even drawings.

Google mail is also versatile since a lot of people use the platform. Using Gmail is not only limited to being used just as an email. Gmail is essentially a one-stop-shop for all things on the internet because a Gmail account is prevalent to internet users. It can be linked to several other accounts such as Facebook, Pinterest, and other tools and sites that OM’s use to further advance their work in SEO marketing.

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Google

Even ordinary people use Google to find something they want on the internet. The same goes for OM’s who want to find topics and potential sites intended for partnership. Google web searches also make it possible for them to check their effectivity by a site’s ranking.

Moz

Moz is a SaaS or Software as a Service company that produces tools related to SEO marketing. These tools are essential for OM’s because they provide an in-depth view and understanding of keyword suggestions, SEO competition, and competitor trackings.

Another tool they provide is Open Site Explorer which enables OM’s to explore previous links used, internal and external links, opportunities, and link analysis. These tools are necessary for companies with SEO marketing services.

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SEMRush

Outreach managers prefer to use SEMRush when looking for keywords that are profitable. Using keywords is often vital if campaigns are to flourish and become successful. SEMRush also works with longtail phrases that sometimes give advantages because of the lack of competition that comes with it.

SEMRush also analyzes content which can determine if it can provide significant traffic for a particular site.

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Takeaway

When people do a particular job for a living, they are called professionals. These professionals come equipped with the necessary background and education needed to carry out their task. Although professionals do an extremely well job over their amateur counterparts, they do need certain tools to accomplish that task. The same goes with the OM or Outreach Managers.

Outreach Managers use a lot of tools like Pitchbox which make pitching topics a lot easier. Pitchbox also enables OM’s to start and plan campaigns. Gmail and Google search are another set of tools used by an OM. They make OM’s jobs easier by making them more reachable to their prospects.

The post Go Pro!: 5 Of The Best Tools For Professional Outreach Managers appeared first on Tricky Enough.

What exactly the skyscraper technique is:

Another name that can be given to this Technique is Content Marketing for Link Builders. It has some basic steps which you can follow to get more traffic:

1. Look for some content online which is link worthy.
2. After looking for the content, create the same kind of content with better quality and understandability.
3. Ask other bloggers or site owners to share your content on their sites.

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Look for the Right Content

If you have already selected some content from some site then go with that only, if you have not done that, then there are some tools and tricks available over the internet which can help you.

• Buzzsumo

  Is a fantastic tool which could help to get content. If you will for the content like SEO, it will bring up the post that is more shared and are with higher links. In the image, you can see that. BuzzSumo is almost free. 

• Ahrefs Content Explorer

  Is another tool that can be used for finding the content. It could do the same as Buzzsumo, but with some differences, the tool is not free and but can easily be used for 14 days of trial.

• Other Search Engines

  if you are looking for complete free searches for the content, then the search engines like Google, Bing, and DuckDuckGo can help a lot.

• Inbound.org

Also, works well and will help you to get the search authority, overall score, and Buzz. It provides the best diverse range of marketing from thousands of blogs using social metrics and different searches. 

Make Content Better

The second step to follow is to create better content than your competitor. Making better content doesn’t mean to copy the content from the competitor and make some additions, add images and you are ready to post.

Making better content means to write the same content in your own words and in a better understandable way. So that the competitor himself should say that you have written better content and have done some extra work than him. Here are some tips for making your content far better.

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• Add some infographics or Images with high quality.
• Write more content than your competitor.
• Do more and proper search on the same subject.
• Make the content easier to understand.
• Give more importance to content with SEO.

Another thing is Better optimization of the keyword or keywords according to the post.

Getting your Content Linked:

The most difficult thing in the skyscraper technique is getting your link to the others sites. It will be great if the blogs admin is your friend or colleague because he will paste your link on his site without any hesitation. But if you are doing the same with other bloggers or content writers then it will be a little harder but not impossible.

The name that can be given to the third step is Email Outreach. As email, outreach is the most important part of the skyscraper technique. It is like begging links from bloggers or websites owners, but it works. You can also call it a kind of email marketing for links.

So you can send the email to the admin of the blog to paste your link on his or her Website or Blog. Some important things work well for getting links.

• Write an email with Polite and respectable words.
• Obviously, Don’t Use Harsh Words.
• And mainly don’t beg for the Link.

Here’s an email example that you can use like:

“Hi Admin (name of blogger if possible)

I have created a post on (keyword), I know your post is good, but if you have time, then please check my post also which I have written on the same (Keyword). If you think my post is good enough, then please share or paste a link to this post on your site.

I will be thankful to you.”

And I must tell you that originally this technique was used by Brian Dean, and others followed this technique through him.

Hope the technique can help you to get more reader and followers. Tell us in the comment that what you think about this technique.

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The post Skyscraper Technique To Get More Traffic appeared first on Tricky Enough.