Do you want to rank on Google for the content you write?
And don’t know how long should a blog post be to Rank On Google SERPs?
Ranking a blog post with fewer words is possible or not?
Do Fewer words posts get organic search?
Should I write more than 300 words because SEO Yoast appears up with a green signal when I write more than 300 words?
The above questions were in my minds years before, and I am sure if you are a newbie then you must be having the same questions.
Years before when I started doing SEO, I was able to rank keywords with only 300 words but now the time has changed, and Google is ranking the content which is written well with more and more words (written briefly) and also the content which is grammatically perfect and easy to read. I recommend you to use Online grammar checking tools to avoid grammatical mistakes.
Although, When I was not able to rank on Google with fewer words something like 300. Then I was struggling and thinking that how long should a blog post be?
However, writing Long posts require some extraordinary and strong skills. Writing a long post for the newbies is little difficult, but for the regular or expert writers, it is not difficult at all.
Why do long posts rank well in the Google SERPs?
I am sure that you would have visited the blogs of the kings of internet marketing like Neil Patel and Brian Dean. I must say that every blogger reaches their blogs without any difficulties (just by searching on Google). And if you have visited their blogs then I am sure that you would have seen the size of their blog post. Whenever I visit their site namely Quicksprout.com, Neilpatel.com and Backlinko.com, the size of the blog post is from 3000 words to 10,000 words.
10,000 words post is approximately the biggest blog post I have read until today, and that is from these blogs only.
Whereas you can see that what other bloggers write blog posts from 600 to 1200 words and some better bloggers post the words from 2000 to 3000 words. And you could easily see that Google ranks those posts which are well optimized for long written content.
Even I am also getting more traffic from the blog posts which I have written with words from 1000 to 3000 words.
And secondly, if you are a regular user of SEO Yoast then I am sure that you must have got an update on the content part. See the below image if you have not updated your Yoast Plugin or not knowing about it.
Use of LSI keywords in the long post with long tail keywords ranks well and better. I have always used the combination of the long tail, long post, and LSI keywords together to get good ranking on Google SERPs. Images with alt tag are also a good help.
Readability of your post
You have to work in both ways. Like you have to write content which is worthy to read for your audience (actual people) and search engine friendly content too. What I mean to say is that do not write content only for search engines or your reader. Keep both in mind while writing content because Google is Using artificial intelligence programs which makes difficult to rank on Google.
One of the downsides of writing a long post is sometimes it becomes hard to read, and many times readers skip reading the content. For writing a long post, you need some skills to make the readers read all content you write by making it easy to read. And also content must be unique, not copied from other websites or blogs.
The content that is not well written and has no required information to the user is not at all read by the reader instead of skipping it. And for sure that these articles are not shared by the people on the social media and people might not return to your blog or website after reading your long post and which will surely result in bad user experience and no ranking at all.
The best way to write a long and good readable post is to write a well-structured content and mainly easy to read. I always recommend the use of Sub-heading when writing content whether it’s long or short post. Use appropriate images wherever applicable, try not to use difficult vocabulary and avoid passive voice in your sentences.
Still confused that how long should a blog post be?
The recommended length of a post or an article is like more than 300 words. Although many of the bloggers are preferring to write more 1000 to 1500 words which are good for ranking. Many things depend on ranking content like perfect On-Page SEO, Competition, a number of links pointing to the website, Domain Authority, Page Authority and at the last how long and read worthy your content is.
If you are a newbie, do proper research and try to write content around 700 to 800 words which will be good to read and can possibly rank on Google SERPs too by keeping the other optimization techniques in mind.
Check this Video by Rand Fishkin on The Perfect blog post Length:
Note: I will also recommend you to make the links Dofollow in the post so that Google can understand that the link in the post is passing value and the post is informative. Whereas as a Nofollow link can save you from a penalty but making all the links in the post Nofollow will not help Google to understand that your post is informative (it doesn’t matter how long your post is. I recommend you to read a complete guide on Nofollow vs. Dofollow links.
Finally, What I want to say
Sometimes, writing good quality content is hard and difficult mainly with boring niches. But if you want to rank on Google’s First Page or be at the top then I suggest you write long posts.
I have also provided you the examples and reasons above that how long should a blog post be. If you still have any questions or queries feel free to ask through the comments and I will be available to help you with the same.