Increasing online authority is one of the most tedious tasks of all time. It requires more time and concentration. Attention to detail is also very paramount when we talk about authority.
You must have seen many blog posts on bounce rate, SEO tips, trends, and other SEO jargon. Here in this post, I am not giving all the known things again, this is gonna be different. Social media platforms have their own role in enhancing SEO rankings of the websites. Not just that, it also has the power to get you on board with your visitor and with authority.
This is the exact mojo everybody looks to expand their business to its zenith. Well, in this post, I am going to cater the ways to attain that mojo I had been talking about. So, sit tight and get ready for the action.
Here we go,
Create A Google Plus Business Page And Personal Profile
Google Plus has the advantage of an unbelievable networking experience that most businesses fail to leverage. Now, we all know that a business page stems from the single thought that it regularly needs reliability and seriousness. If you don’t oversee your business page properly, all your goals, posting, and connectivity might be seen as a marketing scheme without any personal connection. This is a place where Google Plus’s personal profile steps into the game.
So, what do you need to do? You need to complete your profile with useful and relevant data. Make sure that you use your genuine name and organization name with a personal flair. Also, mention what makes you and your organization remarkable. The Introduction part is exactly like a pitch. So, make sure to pitch it right.
Create Your Circle By Adding Relevant People Only
Despite the fact that Google Plus is not very crowded, still, you need to be sure which person you want to add to your circle. Don’t forget that you have invested a sufficient amount of energy to build your personal profile, description, and all. So, add relevant people in your circle so that you will get added back to them.
Networking is a very important aspect of Google Plus Profile. Adding more will be beneficial to your business page as all those relevant people will get interested in the things that you share via your personal profile. This will give your business page the exposure it craves.
Create and Share Valuable Content
We all know, content is king. So, you need to be sure that whatever the niche of your business is, the content of your website is paramount. You need to make sure that your content has the value that your viewer seeks. It must be elite, valuable, and convincing.
And since Google Plus can be treated as a mini-website, there are searchable items. So, you need to keep a check on your content. One more thing to keep in your mind, Always keep the content directly on the topic.
You need to be sure that first you must add the post to your business page first, then share that post via your personal profile. Add personal comments so that the reader gets some personalized touch from that. The use of #hashtags is also paramount to make your content searchable.
Make Sure To Use “rel=publisher” Tag
Now, here you have to claim your authorship with the given tag. This is the best tip for using Google Plus for small businesses, and the irony is that you don’t have to do it on Google Plus. You need to add a rel=publisher markup on your official business website. This markup ensures the connection between your official website and Google Plus page.
After implementing this, when someone will search you, half of the page will fill with your Google Plus data in a list. After that, the searchers can view and follow you just from the query item. This is a one time and a quick task that has awesome results awaiting for you.
Take Leverage Of SEO Esteem
The chief difference between the Google Plus platform and other social media platform is that Google Plus is from Google which gives you a distinct advantage over other platforms. This platform will make sure that your website gets the SEO esteem that other platform might get or not.
Your business needs to make use of Google Plus Local Page and Business page. This gives you a distinct advantage over your local rivals as you will gain local listing ranks.
Winding It Up
So, these are the best practices that can increase your Online Authority for your business website. Let’s have a look again on the points that we discuss and make sure that you get the chief idea.
- Create A Google Plus Business Page And Personal Profile
- Don’t forget that you have invested sufficient amount of energy to build your personal profile, description and all. So, add relevant people in your circle so that you will get added back to them.
- You need to make sure that your content has the value that your viewer seek. It must be elite, valuable and convincing.
- You need to add a rel=publisher markup on your official business website. This markup ensures the connection between your official website and Google Plus page.
- Your business needs to make use of Google Plus Local Page and Business page. This gives you a distinct advantage over your local rivals as you will gain local listing ranks.
I hope that you like my post. Please mention in the comments if you have any inputs. Till then have a good one.