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5 Critical Steps to Optimize Website for Voice Search

Hello again! As voice search becomes more popular, ensuring your website is optimized for this type of search is crucial. In this...

Pablo Espinal Written by Pablo Espinal · 4 min read >
5 Critical Steps to Optimize Website for Voice Search

Hello again!

As voice search becomes more popular, ensuring your website is optimized for this type of search is crucial.

In this blog post, we will discuss five critical steps that you can take to improve your website’s performance in voice search.

Here we go!

Table of Contents

1. Understand Voice Query Intent

First and foremost, it is vital to understand the intent behind a voice query.

Users typically use voice search when they need an answer quickly, which means that your website should be able to provide them with a quick and accurate response.

To ensure that your website appears in voice search results, ensure you understand what questions people are likely asking and create content to address those queries.

Key things to remember about voice query intent

Think about how people might ask their questions and use natural language

How can I find out what questions people are asking?

Utilize search engine optimization (SEO) tools such as Google Search Console, AnswerThePublic.com, and Moz’s Keyword Explorer to analyze existing queries related to your business or industry.

What does natural language mean?

It’s using words and phrases the way you would in everyday conversation.

For example, if someone is looking for vegan restaurants near them, they might say, “Where can I find vegan restaurants near me?” rather than typing out “vegan restaurants + location.”

Keep answers concise, as users don’t want to hear long-winded explanations

How do I know if my explanations are long-winded?

Try to keep your answers to 25 words or less. That way, you can be sure that the information is concise and direct.

Structure your content in an accessible manner to ensure that voice assistants can comprehend it.

How should I structure my content?

Voice assistants rely on structured data to interpret your content.

That means using HTML tags (strong, H1, etc.) and Schema markup so that voice assistants can quickly identify relevant information.

What is an example of well-structured content?

You could structure your content into steps or bullet points so that the voice assistant can quickly and easily read the information.

For example:

– Step 1: Understand Voice Query Intent

– Step 2: Research Keywords

– Step 3: Keep Answers Concise

– Step 4: Structure Your Content in an Accessible Manner

– Step 5: Optimize for Local Search Results

2. Use Keywords Strategically

Utilize keywords relevant to voice searches by including conversational language and long-tail keywords that accurately describe the content on your website.

This will help you get found more easily in voice searches.

Key things to remember about keyword utilization

Focus on conversational language and long-tail keywords that accurately describe the content on your website

What is an example of this?

If you have a blog post about the best places to eat vegan food in New York City, your keywords might include “vegan restaurants NYC,” “where to find vegan food in NYC,” and “best vegan restaurants in New York.”

Consider adding FAQ pages or creating content tailored explicitly toward users’ questions

How do I know which questions to include in an FAQ?

Research the most commonly asked questions in your industry and include those in your FAQ.

Be sure to use voice search SEO terms such as “where,” “when,” “how,” etc.

For example, “where can I find vegan restaurants near me?”

3. Optimize for Mobile

Optimizing your website for mobile devices is essential since voice queries are usually performed through these devices.

Ensure your website is responsive, fast loading, and easy to navigate on a smaller screen size to be competitive in the voice search game.

Key things to remember about mobile optimization

Ensure your website is responsive, fast-loading, and easy to navigate on a smaller screen size

What should I do if my website isn’t mobile-friendly?

You can use Google’s Mobile-Friendly Test tool to check your website.

This will help identify any issues preventing it from being optimized for mobile devices.

Make sure the information you provide is relevant and up-to-date

How do I know what information to include?

Research the topics people are searching for in your industry, then create content around those topics.

This can consist of looking at publications or mainstream websites in your industry, then creating content.

For instance, if you own an e-commerce store specializing in men’s apparel, examining GQ’s website can provide insights into the latest trends and popular styles.

4. Structure Data

Structuring your data using Schema.org markup is a great way to ensure that the information on your website is understood by search engines and quickly returned in voice search results.

This will help you stand out from other websites competing for the exact keywords.

Key things to remember about structure data

What is an example of this?

If you have a blog post about the best places to eat vegan food in New York City, you could use Schema.org markup to let search engines know that the content on your page relates to this topic and should be returned in voice searches for those queries.

5. Monitor Performance

Finally, keeping track of your website’s performance regarding voice queries is vital.

You can monitor metrics such as click-through rate, impressions, ranking positions, and more.

Knowing how well your website performs in voice searches can help you refine your strategy and optimize accordingly.

Key things to remember about performance monitoring

Track metrics such as click-through rate, impressions, ranking positions, and more

What is considered a reasonable click rate?

A good click-through rate for voice search queries is typically 10 – 20%.

Use tools like Google Search Console to view your website’s performance in voice searches.

This will allow you to track key metrics such as impressions, clicks, and even the search queries related to your site.

You can then use that data to optimize your website for voice search.

5 Frequently Asked Questions About Voice Search Optimization

1. How important is voice search optimization?

Voice search optimization is increasingly important in today’s digital landscape.

As more users rely on voice queries to get information, businesses and websites need to optimize their content accordingly.

The five main steps for optimizing your website for voice search are:

1. Focus on conversational language and long-tail keywords;

2. Create FAQ pages or content tailored to questions;

3. Optimize your website for mobile devices;

4. Structure data using Schema.org markup;

5. Monitor performance metrics.

Tools such as Google Search Console can be used to monitor performance related to voice searches.

This will help you track key metrics such as impressions, clicks, and search queries related to your site.

A reasonable click-through rate for voice search queries is typically 10 – 20%.

5. How can I make sure my website’s content is relevant and up-to-date?

Research the topics people are searching for in your industry, then create content around those topics.

This will help ensure your website’s content is both relevant and up-to-date.

Additionally, use Google’s Mobile-Friendly Test tool to check your website for any potential issues preventing it from being optimized for mobile devices.

Well, that’s it for now! Till next time.

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Written by Pablo Espinal
Father, SEO expert, Eternal Strategist
     
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