Ahrefs vs. Semrush vs. Ubersuggest: Which tool is Better?

Which online tool works best for SEO? Ahrefs vs. Semrush vs. Ubersuggest, which tool is most effective? This is one of the...

Which online tool works best for SEO? Ahrefs vs. Semrush vs. Ubersuggest, which tool is most effective?

This is one of the most controversial topics among SEO experts. All the well-known tools claim to be the best in the market – as they should. 

Ahref, Semrush, and Ubersuggest are the most effective and complete SEO tools. They are cost-effective and easy-to-use SEO tools compared to others.

Marketers and SEO experts trust these tools for Keyword research, rank tracking, backlink analysis, and content research.

However, each platform helps SEO experts; they also bring unique factors. Before comparing these tools, one must understand that one business has no all-in-one tool. So, try these tools using their trial versions first and decide if you want to buy them.

Now, let’s move ahead and discuss the comparison between these three tools based on their usability, price, features, and other factors.

Ahrefs vs. Semrush vs. Ubersuggest

Ahref Overview

Ahrefs vs. Semrush vs. Ubersuggest

This platform has all the factors to bring your SEO efforts success. It will help you run a site audit, keyword research, spy on competitors, and content ideas. This is one of the tools used for paid campaigns or PPC management. It is beneficial for both paid and organic traffic in your marketing strategy.

Semrush Overview

Ahrefs vs. Semrush vs. Ubersuggest

It is one of the most used SEO platforms. It helps marketers to dominate SERP ranking and offers features like PPC campaigns and social media. This unified approach of the platform makes this choice of most marketers. Semrush is improving and launching new features to become a future-proofing platform. They keep rolling out updates, integrations, and new features after a few months to keep users connected with the platform.

Ubersuggest Overview 

Ahrefs vs. Semrush vs. Ubersuggest

In the past, it was one of the top keyword research tools. If we talk about its capabilities, this platform can use keyword suggestions, identify keyword difficulties, perform site audits, perform traffic analysis, perform backlink analysis, and more.

Having been created by one of the most famous marketers, Neil Patel, this tool has a fanbase.

Semrush takes the trophy here.

If you understand the features of these tools, Semrush is giving a lot extra. This tool might be costly compared to the other two, but it’s a complete platform. They are thinking beyond SEO and allowing brands to manage their other marketing efforts in one place, such as brand monitoring, social media, trend watching, and advertising. 

However, let’s dive into other details to know more about these tools.

How easily can you use them?

User experience makes a huge difference when it comes to Ahrefs vs. Semrush vs. Ubersuggest. A marketer wants to use tools where he can track everything with a few clicks without worrying about finding things here and there. The design of the interface, navigation, and feel of the tool impact its proficiency and productivity a lot.

Ahref user interface

Ahrefs features are grouped in their menu bar at the top, making navigation relatively easy. These menu options included Site Explorer, Site Audit, Keyword Explorer, and more. Here are the complete steps to use Ahrefs:

  • The starting page of this tool is immaculate and overwhelming. It has a simple Site Explorer search tool. Here, all you need to do is enter the domain, select what you want to explore and start searching. 
  • Once you click on search, you will get a report with detailed data. The metrics are visible on the top, and you can click further to get detailed information about every metric.
  • New users will be amazed with the Site Explorer tool. By default, it will expand all submenus and reveal multiple links to other reports or tools.
  • You would also get the “Overview 2.0” option to get the same report in a readable, colorful, and visually appealing design.

You can collapse the submenus to view the cleaner and overview of the report. The menu structure can be confusing for beginners, but otherwise, you will be familiar with it with continued use.

Semrush User Interface

Semrush is quite simple to use, even for beginners. They have listed all the menu options in the sidebar, where you can navigate them. The options you would find are Social, Keywords, Site Audit, etc. This platform is designed with essential features. It is advised to use the Semrush free trial without moving ahead to its paid version. 

You can track your competitors on the main dashboard and get all their SEO insights. This feature helps marketers to make their SEO strategies and outperform the competition. Let’s explore how to use Semrush:

  • To create a project, you must enter a domain and give it a name. Semrush will create a dashboard for the same where you can access its multiple tools. 
  • Here, you can handle all your marketing activities, from content tracking to site audit.
  • You can use the search bar from the dashboard to analyze your other domains or competitors. This won’t need any navigation; quite easy, no.

Ubersuggest User Interface

This platform follows a clean approach with its consistent design, making it quite popular. It helps beginners understand how to track SEO campaigns and other tasks. You can create your project by adding your domain, location, keywords, and competitors. It automatically suggests the keywords, and you can also track their performance. 

However, it doesn’t help in PPC and social media; it’s now practical for senior-level marketers who are handling multiple projects simultaneously.

How effective are they in Keyword Research?

When it comes to keyword research, there are a lot of contradictions. Some marketers will say Semrush is best because it provides the keyword’s intent. Still, others will say Ubersuggest is best because it provides complete information about every keyword. Some also agree that Ahrefs is best because it can offer keyword suggestions per the search engine or social media platform. Let’s dive into the details of Ahrefs vs. Semrush vs. Ubersuggest for keyword research in detail:

Ahrefs Keyword Research

Ahrefs keyword researcher will give you a list of the suggestions for all the search engines. It includes Yahoo, Google, YouTube, Bing, Yandex, and more. You can research by entering your primary or seed keywords and uploading TXT or CSV files. 

After running the details, the explorer will show some metrics like traffic potential, search volume, and keyword difficulty for the keywords. You can also explore a similar list of keywords.

Here are some of the features of Ahrefs keyword search:

  • Review how the top 10 search results, both organic and paid, have shifted in rankings in the last 24 months.
  • Look at the featured snippets, backlink count, primary keywords, and overall SEO strength of the top 10 results.
  • Organize and handle various keyword lists for different projects or clients.

Semrush Keyword Research

Semrush “Keyword Magic Tool” is the main highlight of the tool. It generates quite an extended report about each keyword with multiple potential ideas. This feature is extraordinary because it helps extract transactional keywords, which are considered profitable. 

Semrush has an advanced filter for keywords to help you find phrase march, broad match, relatable match, and question keywords. Here are some of it’s keyword researcher features:

  • Find top competitors’ keywords to rank.
  • Understand the brand and suggest keywords to enhance traffic.
  • Monitor your keyword rankings proactively.

Ubbersuggest Keyword Research

This tool has a “Keyword Overview” option for keyword research. Here, you need to enter the seed keyword, and you will get all its details. Moreover, you can change the geography and language to narrow your research.

One limitation of this tool is that it shows only limited metrics such as SEO difficulty, search volume, CPC, and paid difficulty. It shows the keyword ideas based on their past tracking, which is an amazing feature.

Here are some of its features:

  • It generates keyword reposts using competitors’ data and suggests the best keyword ideas.
  • It also suggests group keywords for future reference. So, you can list these keywords to plan your campaigns.

Ahrefs vs. Semrush vs. Ubersuggest – Which is cheap?

Price plays an important role while comparing these tools as there is a considerable price difference between them; you should choose your tool per your budget and requirements. Let’s discuss their plans and prices:

Ahrefs Price

A “lite” plan comes from $99/month. It includes only basic features. Its highest plan goes up to $999/month, depending on your desired features.

Semrush Price

It’s a pro plan starting at $119.95/month, where you can add your small marketing team to use this tool. Accessing projects up to 40 will charge you $449.50/month.

Ubersuggest Pricing

The essential plan starts at $12/month, and if you want to buy it for a lifetime, it will cost you $120. For managing more than eight websites, its enterprise plan will cost you $40 per month and $400 for a lifetime.

Ahrefs vs. Semrush vs. Ubersuggest – Which is best?

In intense competition, taking shortcuts or opting for less powerful platforms won’t help you outshine your rivals. For sustained and effective SEO outcomes, turn to Semrush.

Semrush stands out with its distinctive, robust, and comprehensive features, making the slight price difference with Ahrefs well worth it. Add to that Semrush’s user-friendly interface and superior onboarding experience.

As a bonus, you can access some of Semrush’s critical features for free.


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Written by Robin Khokhar
Robin Khokhar is an SEO specialist who mostly writes on SEO. Thus sharing tips and tricks related to SEO, WordPress, blogging, and digital marketing, and related topics.

One Reply to “Ahrefs vs. Semrush vs. Ubersuggest: Which tool is Better?”

  1. Hi Robin,
    A very good analysis.
    Well explained all the details of these wonderful tools. Looks like the price is a bit on the higher side. A newbie like me can’t aford its pro versions. Anyways thanks for the write up.
    Best Regards
    ~ Phil

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