Many internet marketing companies are offering search engine optimization or SEO services. But it may get a bit confusing or a little mysterious to know what exact SEO services are included for website optimization.
SEO is intended to maximize web traffic with an increasing number of visitors to your website (or particular web pages on your website). It also ensures that your website ranks higher in search results for a specific set of keywords.
When a Professional SEO company works for improving a website, they actually work on the three important aspects, such as technical optimization, on-page SEO and off-page SEO.
1. Technical SEO
Technical SEO is important when building a website, not just web design or web content. The behind the scenes details may greatly impact your website in the search engine result ranking. The technical SEO includes different elements that search engines consider for better website ranking. These technical elements are:
- Page speed
- Crawl errors
- Internal and external
- Sitemap accessibility
So, you need to consult an SEO company that understands how to optimize these behind the scenes factors that impact the site ranking.
2. On-Page SEO
On-Page SEO is mainly focused on the website content and optimized with specific keywords usage. When writing good website content, it is important to combine relevant and compelling sentences, along with a specific keyword that will be picked by the search engines.
The on-page SEO processing includes:
- Researching specific and relevant keywords, which have limited competition and strong search volume.
- Ensuring the user search queries are satisfied.
- Building page-to-page internal links for stronger on-site content linking.
- Balancing the internal links with reputable and relevant outbound links.
- Ensuring the on-page content is tagged and laid out correctly.
3. Off-Page SEO
The off-page SEO mainly emphasizes on building links from the relevant and authoritative websites. By building the links, you will have two major benefits – one is to drive traffic to your website and other is to send signals to search engines that you have a reputable website. Moreover, links from other authoritative websites are just like a stamp of approval, adding more value to your content.
The link building also includes certain tactics, such as guest posting content on external websites, listing in directories, answering Q&A forums on social media platforms and more.
The link building technique includes:
- Making strategies to outreach via emails, forum discussions, submissions, etc.
- Researching important opportunities to expand link building.
- Prioritizing opportunities according to your time, effort, as well as the return value.
- Tracking all the latest inbound links.
What is local SEO?
The local SEO is essential for managing a regional or local business or businesses with regional brick-and-mortar locations. Local SEO ensures that your business website includes relevant and specific keywords to help it rank higher on search engines. This is because it is important to rank higher on the search engine results and maps.
Important Tactics for Local SEO are:
- Making sure that the website has listings on all the important local listings locations, especially Google.
- Optimizing website and content with the use of specific local keywords, such as state or city names, wherever applicable.
- Ensuring that all the listings are constant across all websites and channels.
- Link building with all relevant local business organizations, local directories, and groups.
How long will it take to see positive SEO results?
Unfortunately, there is not a specific duration when you’ll see the results of Good SEO. In some cases, the results are seen within a few months or a few days. But it can also take several days or months to see the results, especially in the competitive industries.
Nonetheless, it is important to keep an eye on the right SEO tactics to see the website growing each month, especially to see how it is impacting your business. If you are not seeing the results any time soon, don’t be disappointed. The goal must be to maintain consistency and keep the website visitors updated with new and informative content. Don’t neglect the importance of SEO-friendly URLs, meta titles and meta descriptions – each must include relevant keywords. This will slowly but eventually improve your website traffic while increasing the conversion rate.