Do you have a localized business? And looking to boost your local business or have just started a new local business? You have a business but why aren’t you getting more offline as well as online traffic within your localized store? Is this because your website is not optimized properly, or your Competitor outrun you in terms of Links.
So we are going to talk about the ways to boost your local business as well as SEO ranking as the title suggests.
How to build more local links?
As you know, link building is one of the most important factors for increasing your search rankings. The more links you have, the higher you’re going to rank on Search Engine. But for local businesses, you need more localized links. Local Links help Google understand the quality of your website and through the quality of traffic they understand the product relevancy. I will suggest you read the post on Local SEO Competitor analysis before you continue reading this post.
As a Small Business, you should first start to analyze your competitor. This is considered the most preferred method adopted by Small businesses. It gives you an understanding of how the competitors are working and what type of local links they have more. Check for their reviews and short our what their website audience didn’t like about the product or services and use it as your best weapon. Offer your website audience what your competitor failed to provide.
Check out the Following methods to boost your Local Business.
1) Google My Business
It is one of the most important websites to List your Business, it increases your chances of showing Google Local 3-pack. When your Local Business is searched on Google, it shows a Knowledge Panel that displays all the details about your business. This Information is generally pulled from GMB Listing and other relevant sources.
It has a lot of unique and informative features that help your business to be more transparent with your targeted audience. Features like What’s New, Event, New offer, Different products. It has helped many Small and Mid-size Companies to Compete with Industry Giants.
In the case of Google my Business no one knows exactly whether it helps in Search Engine Ranking or Not, but this is sure that it doesn’t harm your website or Business. According to many marketers, it helps in Search Engine ranking.
2) Moz Local
Moz Local is one of the most trusted websites. It has a list of all the localized directories in the world. According to MOZ research, more than 70% of customers lose their trust in a brand because of inaccurate business listing information. Moz local verifies your business and presents correct business information in front of your targeted audience. So, how exactly does Moz do that?
* Verify your business on Google and Facebook.
* Use Moz Local and complete your business listing details.
* Once your profile is complete, Moz local starts Distributing your business listing across the Internet.
* Now it is easy for search engines and new customers to find your business.
You can use Moz Local to get more local links. Especially from localized directories. Some of these directories may be national or global but they have localized sections within your city. Such as New York. So, if you are based in New York, a lot of these directories, like even Yelp, have lists of services and businesses within that region.
3) Chamber of commerce
The Chamber of commerce was founded more than a century ago, long before the internet and social media. It has proven valuable for almost all small businesses across the US. As the Chamber of Commerce is old and has a lot of information related to the customer database and small business, Even Google considers its credibility. There is almost 28 million small business across the US, representing more than 99% of the employees.
Check out your local chamber of commerce. Every city, at least in the US, has one, in which there’s a chamber of commerce that helps promote other businesses within that region. It boosts your business presence in that area and gives more visibility to your business. For attracting customers to your store, it is one of the best platforms.
They have a website. If you’re there, you’re paying your taxes within this city, why not get a link from that site. In most cases, they’ll say yes, so what’s the harm in asking them for.
4) Network with other localized business within your region.
Networking best works for B2B Industry. The B2B industry is very different than B2C. B2B industry involves mainly selling products and services from one company to another. In B2B buyers only consider the price and profit of the product or service they are purchasing.
Sure, some of the people may be competitors, but a lot of them may not be. For example, if you’re a small-scale Email Marketing Company in which you want to run clients Email Marketing campaigns and Promote their Business and someone else has a B2B Email Database company that sells Premium Database and that’s all they do, you guys can cross-promote each other and link to each other. Because a lot of people who want Email Campaign also need a database for their targeted audience and a lot of people who have targeted audience database want to run Email Marketing Campaign.
Ahrefs is popular for the SEO tools and quality features that they provide. You can do your website audit, check your on-page status, off-page activity, and many other features. The Best part of Ahrefs is the competitor analyses.
Go to Ahrefs, put in your competitor URLs, right? Your competitors within your localized region, if you have any, and it will show you who is linking to them. Hit up each of those websites, network with them, call them, get them on the phone, and say,
“Hey, I noticed that you’re linking to optincontacts.com or in your case your competitor’s website, we have a similar business within the same region, but we also offer one, two, and three services that they don’t. So, you should also check us out. They may be useful to your website visitors and if you like us, feel free and link to us.”
This method has worked successfully and can be seen doing by many companies. Just by asking for linking back to your website just because you competitor is linking won’t work, you need to offer something in return like quality content, offers or Discount on product and services.
If you do those tactics, you should get more links and your rankings will go up. These are the 5-way step process that can drive you a huge amount of traffic to your website and improve your website ranking on the search engine result page.
19 Replies to “5 Ways to Boost your Local Business and SEO Ranking”
Hi Ryan, Thanks a lot for this amazing, helpful, informative article. I liked your Google business and Moz local information. I think competitor’s links are one of the best places to find link building opportunities.
Nice article! I can’t stress the importance of optimizing a Google My Business listing to really drive local searches to a website. At my old agency one of the first things we did when onboarding a website was revamp a GMB listing, add some department nestings, and start dropping backlinks in directory listings for the local citation factor. Really helped to boost visits and overall local authority for competitive terms within their geo location.
For professional firms (solicitors, accountants, architects, surveyors, engineers, etc), it can be useful to include partner’s details in your Structured Data. Referrers may recommend a person within the organisation rather than the whole firm. So potential clients may search on that name and/or their attributes. Explore Schema.org properties like founder, employee, member, person that can be associated with role, knowsAbout, memberOf, knowsLanguage, hasCredential.
Nice article. I liked your Google business and Moz local information. Thanks for the information which you shared with us. Many users will get the benefits from these articles. Just try to share more details like this.
Thanks a lot for this amazing,helpful and amazing post. I am waiting for your new Post and please give me update when you publish new one .Just Keep it up.
Hi Ryan, thank you for the countless tips you have made on your websites. We are learning how to boost our local businesses with SEO ranking. All those from your tips are valuable. I never neglect any from those written on your blog.
Amazing article, will definitely use these tips and I think competitor’s links are one of the best places to find link building opportunities.
An SEO audit is a process to check how your website is search engine friendly in a number of technical and non-technical areas. As an auditor, you can identify the areas you need to improve and correct them to keep your website up-to-date with the latest developments in search engines like Google. There are many tools your can use for SEO audits, but they are based on generic audit concepts. So, you need to do manual audits also.
Such a Wonderful Article. Now I have a lot of work to do practically.what’s more, Improve my rankings. Truly this is one of the great post love to read this blog.
Keeping the website update it very difficult and too expensive, but every local business should put these important things in practice for better visibility, improve search engine and reach more customer. This explanation has given us some idea to where to start and what to do and how to implement the strategies. Thanks for the detailed article
The blog is quiet different from others because of the news shared here so this is one of the best blog for this.
Thank you Mayank, I wanted to share information that can benefit small-scale industry or company to compete with Industry Giants. Thank you for your support.
Thank you for sharing local seo tips.
I will definitely going to try them.
Nice article. Really I liked your Google business and Moz local information. Thanks for the information which you shared with us. Many users will get the benefits from this articles. Just try to share more information like this.
Thank You, Sunil…
Your article is really very informative and unique too. I like the way you describe each and everything. Keep sharing these kinds of article. These kinds of article will really gonna help a new blogger like me
Thank you Shubhmeet, I’ll keep sharing the article like this on this website so that people get the maximum benefit.
You have shared excellent suggestions in this post. These tips are so informative and helpful. I have my business listed in Google however I didn’t knew about Moz Local. I will list them there as well and see how it goes.
Thanks for sharing, have a good day. 🙂
Thank you, Sajid…