Hey there, young fellow! Ever heard of influencer marketing?
It’s a kickass content creation tactic that keeps growing over the last few years. Simply put, influencer marketing means hiring a person who has tons of social media followers to promote your content, products, or services.
It’s by far the easiest way to advertise your blog, brand, or business without ever leaving your home! This is exactly what makes influencer marketing so popular – someone else does the whole work on your behalf, while you collect the benefits and pay only a small percentage to the influencer.
A study proves that 60% of consumers claim to be influenced by a social media post or a blog review while shopping at a store. However, influencer marketing is not magical and you can’t expect to make a breakthrough all of a sudden.
You might be young and feel more than enough energy to nail this project, but you still need systematic planning to make the most of it. In this article, we will show you the 10 best tips on how to create great influencer content. Let’s take a look!
Choose Mr. Perfect
Since 40% of customers use ad-blocking technology, finding a social influencer to represent your brand is close to mandatory. But it’s not an easy task because this person must share the same style, vision, and values as you and your organization.
Before you hire someone, ask yourself one question – is this influencer as exciting and ambitious as my target audience? If yes, you can go on and think about his social reach. We suggest you put quality in front of quantity because you need active consumers, not passive followers. At the same time, try to find an influencer who can inspire people to engage with the brand.
What’s the bottom line here?
Well, the goal is to convince users to take concrete action after reading your content and to encourage them to keep following your brand online.
Know All Those Macro-Influencers? Forget Them!
When hiring a social influencer, don’t make a rookie mistake hiring an experienced 50-something guy who is able to reach millions of people. Instead, you should find a young person who likes the same jokes and speaks the same language as your audience.
It would be perfect to find a high-quality influencer with a huge outreach, but it’s much more important to approach the right audience. This is where micro-influencers step in to help you. These are non-celebrities that have a strong base of loyal followers in a given niche.
The advantage of hiring a micro-influencer is that they are much more credible than famous brand ambassadors. According to the study, micro-influencer content is almost seven times more efficient at engaging audiences than posts coming from their more popular counterparts. Therefore, you should be looking for trustworthy influencers rather than celebrities.
Plan! Plan! Plan!
You can’t just rush into influencer marketing without a well-thought plan. Start by discussing the content specifics (we will talk about it later) and then move on to the technical aspects of the strategy.
Make a calendar of posts to allow your influencer to prepare on time. Some things might change in the meantime, so you must keep in touch regularly so as to discuss potential corrections. All details are important, but you can deal with it if you plan in advance.
Content Is Crucial
Determining the right type of content is the next step toward crafting perfect influencer posts. It depends mostly on your goals – raising awareness, user engagement, lead generation, or conversions. Generally speaking, most marketers use the following content types:
- Reviews: Social influencers can craft honest and evidence-based reviews about your products or services.
- Tutorials: They can also explain how your products work through practical demonstrations.
- Promo: This is the type of content in which influencers delicately praise your brand, trying to convince prospects to conduct the purchase.
Find the Best Content Format
The ultimate purpose of influencer marketing is to promote the brand and drive conversions. But the real skill is to reach the state of balance between informative and promotional content. You should find a specific point of view that highlights the advantages of the brand but doesn’t sound too pushy.
Content creators at the paper writing services and affordable proofreading services say that skilled influencers can make a great impression regardless of the format: “Product-oriented organizations prefer visual content such as images or videos, but you can also test formats like blog articles, audio posts, or infographics. The only limit in this field is the influencer’s imagination.”
Don’t Be Afraid to Go Crazy
Now that you’ve determined the essentials of influencer marketing, it is time to concentrate on content creation. Influencers are mostly creative individuals – this is how they form the fan base in the first place – so you shouldn’t allow your posts to be just like all other corporate messages.
On the contrary, you must give influencers enough materials and quality outlines to create unique content. The purpose of influencer marketing is to present your brand as authentic and different, so don’t be afraid to go crazy and prove your brand is joyful and full of energy.
Besides that, you must really show the benefits of your products or services. Don’t describe it, but rather focus on practical advantages that set you apart from other companies in your niche.
Sometimes influencers don’t even have to design new posts. Content repurposing is totally legit, so feel free to rearrange older articles, images, and other posts and let the influencer promote it on his/her own. According to the report, almost 30% of leading marketers systematically reuse and repurpose content. You should exploit the same tactic from time to time because it works well and saves both parties a lot of valuable time.
We already told you to stay special and create unique content, but it can’t hurt you to take a glimpse of competitors’ posts. What do they publish online? What is the content creation style of their influencers? Answers to these questions might help you to come up with a more effective influencer strategy.
It’s not good to copy/paste their ideas, but don’t hesitate to use topics or formats that you see work great for others. Just tell your influencer to find a different angle and add a little personal touch – and it will make a big difference.
Another privilege of influencer marketing is the fact that you can cross-promote such content across multiple networks. With the likes of Facebook, Instagram, Linked In, YouTube, and other networks, you can quickly reach every target group.
For instance, your main audience could be B2B-oriented, but you don’t have to rely on LinkedIn exclusively. Instead, an influencer can spread the word about the brand on all social media channels and perhaps even expand the boundaries of your outreach by winning over a new group of followers.
This is the last tactic on our list, but it definitely isn’t the least important. A study reveals that nearly 80% of marketers believe the biggest influencer marketing challenge is determining their campaign ROI, so they give up on it. But how can you tell whether your campaigns are successful or not if you don’t measure the results?
To avoid this problem, you need to set precise objectives and corresponding indicators. There are all sorts of influencer marketing goals, from brand awareness and lead generation to conversions, so you better decide which indicators to follow from the beginning of your cooperation.
Influencer marketing is one of the most fruitful content creation strategies. Hiring a good brand advocate can help you to raise awareness, generate more leads, and boost sales in the long-term perspective, so you better make sure to find the best solution.
We explained to you the 10 most productive tactics on how to create great social influencer content. Did you already use some of these tricks? Do you want to share other tips with our readers? Feel free to leave a comment – we will appreciate your contribution!