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Free Online Tools to Boost Your Marketing Performance

What’s your main intention when you start a marketing campaign for a product, service, or brand? The answer is simple: you want...

Avatar Written by Bryan Brumfield · 5 min read >
Free Online Tools

What’s your main intention when you start a marketing campaign for a product, service, or brand? The answer is simple: you want success. You want plenty of people to learn about your brand and to engage with your promotion. You need great performance, right!

But did you achieve that great performance you were after? What if after all that planning, content development, and limitless investments, you’re still not where you wanted to be?

Thinking about giving up is not an option! The journey of marketing is not a straight highway that inevitably leads to success. It’s a bumpy road that’s difficult to overcome. Sometimes you’re left without gas. Other drivers bump into you and try to take over your track. It’s not easy, but you have to persist.

Enough with the analogies. So you want to improve your marketing performance and you’re ready to invest all it takes. The good news is: maybe you don’t have to invest that much. There are great and free online tools that you can use for free, and they will deliver truly great results for your marketing campaign.

Let’s go through them, shall we? And Free Online Tools

  1. Facebook Page Insights / Facebook Audience Insights / Instagram Insights

With the change in Facebook’s algorithm, it’s clear that businesses need to invest in advertising if they want to be seen. The intention is for the platform to deliver only the most relevant content in people’s feeds. So if you decided to invest in advertising (it’s about time!) then you absolutely need to rely on Facebook Page Insights. This data tells you how many people reacted to your content and how your promotional efforts work. Even if you don’t rely on paid ads, you still need to go through the page insights, so you’ll observe and understand the behavior of your audience.

Facebook Audience Insights is a different tool, which marketers often tend to ignore. This tool is similar to Facebook Page Insights, but it’s not focused on your own audience. It focuses on your entire target audience, so you basically get insights about the competitors.

Is Facebook the only network you use for promotion? Hopefully not! Instagram has tons of potential that you have to explore. This platform has its own built-in analytics tracker. It shows your profile’s performance at a glance, and it’s really simple to use. Just check the weekly progress of your page and you’ll understand the results your methods deliver.

  1. Google Analytics

This is the main analytical tool that measures the effectiveness of your marketing campaign. It analyzes your website’s traffic through different parameters, so you’ll see what activity your marketing efforts attract. When you get those details, it’s easy to see what methods work and what methods need more work.

First and foremost, Google Analytics gives you user behavior data. That’s information about your users when they visit your website. However, the tool also provides you with user acquisition data, so it gives you details about your users’ behavior before they landed on your website. You can get data about their age, interests, and gender, so you’ll see how well you defined your target audience. Thanks to the demographic information, you’ll figure out ways to target that audience in a more engaging way.

  1. Google PageSpeed Insights

You may do everything right. Maybe the content of your website is great, and you added strong visual elements to get the attention of your audience. You did your best to promote that content via multiple channels. But when someone clicks on the link that leads there, they are faced with slow loading time. That’s your worst nightmare!

The loading time is one of the most important factors that lead to bounce rates or conversions. With this free tool, you’ll get a real-time analysis of the speed of your pages.

  1. Google Keyword Planner

If you decide to use only one tool for keyword research, this is the one. It’s as basic as it gets, but it’s also as thorough as it gets.

Keyword Planner lets you discover words and phrases that your audience uses to search Google. You’ll get the keywords that are relevant to your business, so you can add them to your targeting plan.

This won’t be just a plain list of words and phrases. You’ll get details on how often they are searched and how the search volume alters over time. Once you have a plan, you can set a budget to target the keywords you want.

  1. Keywordtool.io

Google Keyword Planner is the obvious tool for choosing keywords to target, but why stop there? You’ll be happy to know that the Keyword Tool is even easier to use. Just type your initial keyword and you’ll get a list of relevant long-tail keywords you can target.

The best thing about this tool is that it’s useful not only when you want to get keywords to rank on Google, but also when you target YouTube, Bing, Amazon, eBay, and App Store.

  1. SEMRush

You know how important keywords are for your campaign’s progress. The right keywords can help you rank well in Google’s search results. But how do you identify the right keyword to target? Simple: you can use SEMRush.

The tool identifies the trends that occur within your niche and it gives you a variety of keywords to target. Plus, it performs the on-page SEO audit, and it checks your backlinks and rankings.

You don’t get full access to SEMRush for free, but a free account gives you 10 searches per day and 10 results per search. That might be enough for starters, so you’ll upgrade when you feel your campaign is ready for a boost.

  1. Link Explorer (MOZ)

Link building is part of every successful online marketing strategy. The links you incorporate into your content and the websites that link back to your site tell Google how reliable and relevant your website is.

You need a tool that will track linking domains over time, so you won’t end up with broken links at your site. Moz Link Explorer scours billions of pages to give you daily updates for your DA (domain authority) scores. The tool will keep up with the links you gained. When you see a new site that linked to you, you can reach out to develop a relationship that will boost your marketing campaign even further.

  1. Canva

There’s nothing that can boost your marketing performance more than cool visual content. With Canva, you can design awesome infographics, book covers, logos, presentations, Facebook covers, Facebook posts, cards, and other types of designs.

Just make sure to keep the design consistent between creations. You want your audience to recognize you by the visual content you present.

  1. MailChimp

Is email marketing dead? Far from it! It’s alive and kicking! A great email campaign lets you deliver relevant content to a relevant audience. You can keep your loyal followers engaged; you just have to deliver great content on a regular basis.

Of course; your messages have to look really good. MailChimp helps you create perfect emails for your campaign. The tool also lets you automate the delivery process. It’s free if you want to add up to 2,000 subscribers. As your campaign grows and you get more subscribers, you won’t have a problem paying for the Growing Business package, which costs only $10 per month.

  1. Alexa

Alexa is mostly used for checking out a website’s ranking. That’s a great way to get insights into the performance of your competitors. You can see what their most powerful keywords are, so you’ll decide to focus on other keywords or target the same ones with a stronger campaign. You’ll also see where the backlinks come from, so you’ll build connections with those sites.

  1. Design wizard

Alexa is mostly used for checking out a website’s ranking. That’s a great way to get insights into the performance of your competitors. You can see what their most powerful keywords are, so you’ll decide to focus on other keywords or target the same ones with a stronger campaign. You’ll also see where the backlinks come from, so you’ll build connections with those sites.

You can try the tool for free, so don’t waste that opportunity. It really works!

Let’s be honest here: you can’t really have a successful online marketing campaign if you don’t rely on the right tools. The list above gives you great options that you simply must explore. What tool will you start with?

Written by Bryan Brumfield
Basketball lover, entrepreneur, and philanthropist. Bryan Brumfield is a full-time content marketing associate at Best Essays and a part-time blogger. His roots are in North Carolina, but his soul belongs in California. Bryan’s favorite pastime is playing chess and lip-syncing Rihanna’s songs. Check him out on Twitter.
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5 Replies to “Free Online Tools to Boost Your Marketing Performance”

  1. Hi Bryan,

    Great post! You have discussed valuable points in this post. Analyzing your website is very important to check out the flaws and then work on them to improve it. I have been using Google analytics to a great extent. It is very helpful.

    Thanks for sharing, have a great weekend. 🙂

  2. Hello Bryan, I have used some of the tools that you have mentioned, let me try the remaining like MOZ and SEMrush. Thank you for sharing this article.

  3. With this post you’ve made on how to drive traffic to a blog, it will sure help alot of bloggers and website owners trying to drive a good amount of traffic to their blogs.

    Facebook is always and will be a goldmine for traffic, along with quora and Instagram. Linkedin is also one best place to find traffic especially its groups.

    Thanks for dropping such a detailed post. Do have a wonderful week ahead

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