Choosing the right career option is imperative? After all, your whole life depends on it. If you have just completed your bachelor’s, master or even pursuing your studies right now. The pressure of becoming a part of a growing industry is daunting. Therefore, we have rounded up 10 massive benefits of a digital marketing career in India to help you make the right choice.
I’m pretty sure, every then & now you may have been fascinated with the digital marketing job. The videos you watch, ads you come across, products you purchase, and the valuable information you get about products & services are part of digital marketing.
So, you can predict. How intensively companies depend on digital marketing to sell their products & services. On top of that, the government of India has also been working on making India digitized that will produce extensive demand for digital marketing professionals in India.
If you want to occupy the golden opportunities in digital marketing. It’s better to start off now. Yes! Digital marketing is all about helping a business to generate more sales, revenue and grow extensively online by executing breakthrough strategies.
For doing this, mastering advanced digital marketing skills is the only prerequisite. And, you can be the master of demandable skills of digital marketing by getting trained from the best digital marketing course in Jaipur or from the institutes of the biggest digital marketing hubs Delhi, Mumbai, and Bengaluru in India.
The sooner you will start developing digital marketing skills the better opportunities you would be able to seize. Because, as digitalization is growing rapidly in India more students are getting inclined towards learning digital marketing.
If you’re still being doubtful. Should you or not choose digital marketing as a career option. Let me walk you through the benefits of pursuing a digital marketing career path.
7 Massive Benefits Of Digital Marketing Career In India
Covid-19 gave wings to digitalization in India. Yes! According to the statistics, Indian e-commerce has grown by 84%. Indian people who relied on traditional markets for shop products, now prefer online shopping more than the traditional ones.
Besides, even we talk about offline stores local SEO is also helping them to grow. Because 88% of people who search about local business online call at least 1 local business within a day. Hence, digital marketing is also helping local businesses to grow & they need digital marketing experts to grow their online & offline business.
I think these statistics are enough to make you realize the demand for digital marketing professionals in India.
Let’s get ahead to discover what are the benefits of building a digital marketing career in India.
1. Wide Range Of Career Options
Becoming a T-Shape digital marketer is not necessary to acquire great career opportunities in the digital marketing industry. It has a wide range of expertise to choose from such as Seo, Video & Graphic Designer, Content Writer, Advertiser, and many more.
If you already possess a creative mind & love designing graphics you can make your career in graphic designing. Companies need graphics for their social media posts, online ads, and many other reasons. How awesome is it to get paid for what you love to do?
2. Flexible Work Life
Work & life balance is something everyone dreams of. It’s not only great just because it’s comfortable but it also boosts your creativity when you work at your own pace.
Although, most companies prefer their employees to work at specific hours. But, for digital marketing professionals, some companies also provide work from home where you can work at your own time & pace with the condition of completing your work on deadline.
Additionally, if you want to be the free soul & traveling around the world and don’t want to get trapped in a 9-5 work culture. You can also become a freelancer that allows you to work for different organizations & clients.
3. Skill Driven Industry
Career opportunities in digital marketing are vast. And, the best thing is that your growth doesn’t happen when you spend specific years working on a particular designation.
Skills are everything in the digital marketing industry. Companies look for employees who are great at what they do. Regardless of caring about their academic background and years of experience, they have in the digital marketing industry.
How fast you wanna grow in the digital marketing industry is completely dependent on you. The more proficient you become at what you do the better job & freelancing opportunities you will get.
4. No Specific Qualification Required
Whether you have done MBA or earned a Bachelor’s or master’s degree in any stream. The only thing that matters to the recruiters in the digital marketing industry is your digital marketing skillset, how better you understand the market & audience, and how powerful strategies you create to help the business to expand.
Your past won’t affect your future career opportunities in digital marketing. If you were not driven to study then. Now you can burn the bridges and choose to develop digital marketing skills to make headway in the industry. Isn’t it one of the massive benefits of digital marketing career in India.
5. High Paying Salary
Digital marketing professionals are responsible for the company’s growth. And, if you help a company to generate a massive profile & accelerate their sales they won’t mind paying you more money.
The more skillful you become the more money earning capacity you gain. Besides, you also level up your freelancing career in digital marketing. In India, digital marketing salary starts from 3 lakhs to 12 lakhs per annum. And, the salary package is not stagnant for the sack of experience period. If you can develop better skills, you can seize high-paying job opportunities.
6. Fastest Growing Industry
The growth of digital marketing is more expeditious than ever before. It is estimated that digital marketing will grow by 27% in upcoming years. And, if you become a part of such an industry with accelerating growth. You can make fortunes in your career.
Most individuals relied on online shopping after covid-19. And, the businesses who were only selling their products offline have realized the necessity of selling their products & services online.
The figures of online business & demand for digital marketing are only going to increase in the future. So, take advantage of the golden opportunity to become a skilled digital marketing professional and give your career wings to soar higher.
7. Become An Entrepreneur
If you always wanted to start your own business or become an entrepreneur, digital marketing skills will help you to achieve that.
Yes! Through digital marketing, you will learn tactics & methodologies of effectively establishing your business online presence & how to grow.
In the current scenario, every business needs to be online. So, no matter what business you want to do, you can do it online and make your dream come true.
Besides, if you haven’t thought of becoming a boss. If you become the master of digital marketing skills you can do a variety of things such as create courses, provide digital marketing services, etc.
The demand for digital marketing professionals is soaring at a higher pace. Local businesses are getting online to sell their products & services and the shopping preferences of people are changing rapidly. And, even the government of India is supporting digitalization.
If you’re on the fence to decide if digital marketing is a good career option or not. I have clarified everything by breaking down the massive benefits of a digital marketing career in India.
So, if you already enjoy a particular aspect of digital marketing such as website designing, video & graphic designing, content writing, and copywriting, upskill yourself to excel in the career you love. Or if you don’t know what aspect of digital marketing you’re good at or love, learn every aspect of digital marketing and choose your specialization later.