Running a PPC campaign may seem to be overwhelming at the beginning. Still, in reality, there are some affordable and accessible methods you can run efficiently and give them a boost when it’s necessary. To help you do that, here are a few PPC tips to boost e-commerce campaign conversion rate and reduce costs.
Monitor and improve Quality Score
According to the information provided by Google, the Quality Score is a combination of three factors: click-through rate (CTR), ad relevance, and landing page relevance. It represents the estimated quality of your keywords, ad copy, and landing page. When it comes to CTR, you can make improvements by using proper match keywords, site link extension, writing outstanding PPC ad text, and make full use of ad extensions.
When it comes to ad relevance, you must make sure that there’s a direct correlation between the keywords and ads. Also, you must continuously check your search terms in order to ensure that the keywords and ad copy (i.e., text) are relevant to the actual search queries.
Lastly, the landing page relevance can be optimized by improving the loading time, smoother navigation, inclusion of CTAs, and adding attractive images or videos. If you want to reduce the cost per click, these are a few of the actions you must take.
Analyze your competition
Identifying your main competitors and understanding their way of operating will play a significant role in your PPC campaigns. Firstly, know your competitors, then see what products/services they sell, what’s their strategy, what are their strengths and weaknesses, etc. The analysis can be done manually or by using some tools available on the web. The Search Monitor, SpyFu, KeywordSpy, SEMRush, and Adbeat are just some of them.
Run remarketing campaigns
Remarketing campaigns will allow you to show ads to people who visited your website in the past. The main reason why this method is so effective has to do with the fact that you’re targeting people that already showed some interested in your niche, website, and some of the products or services you sell. Those people are already familiar with your offerings (to some degree), and it will be much easier for you to convert them into buyers.
Landing page improvements
A landing page must be built in such a way that it manages to grab the attention of the visitor. Write attractive headlines, short, clear, and concise. In order to minimize any potential distractions, you can also shrink the menu or sidebars. Delete irrelevant images or videos unless they help you provide a better understanding of your offer. Lastly, use a call-to-action (CTA) because it’s one of the most crucial elements, who has a massive impact on your conversion rate.
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