Lead generation isn’t as easy as it was a few years back. Due to the rapid growth of competition, it has become challenging for businesses to generate leads that are more likely to convert. This goes especially for those businesses that are either startups or are operating on a low budget. However, if you are looking for a way to leverage your efforts, you can trust content marketing to do the job for you.
Content marketing isn’t just about publishing internal content for your website. It actually involves brainstorming, extensive research and quality content-production. Also, I’d like to clear the air here that content isn’t limited to blog posting. There are several types of content you can use to promote your brand and products online.
The ultimate goal you should set for your content marketing strategy should be to move the reader and provide them with a solution. The mark you leave on their heart or brain will play a significant role in building new business opportunities.
1. Compelling Content is a Great Traffic Magnet
In order to generate more leads for your business, you first have to make sure that your website is getting enough traffic. Without a significant number of audience, you can’t expect to achieve your sales or lead generation goals. Content marketing is what can help you with lead nurturing and traffic generation.
For the past several years, the content has proven to assist in the growing traffic of a website. With the help of content, you can easily generate organic traffic. However, the quality of content you publish has a strong influence on the number of users that’ll land on your site. Without quality content, you won’t be able to get ranked. Hence, generating traffic without getting ranked is a severe challenge.
2. Build Trust with your Blogs
A great way to win your prospect’s trust is by offering them information and answering their questions. On the other hand, with a rise in competition, prospects are finding it harder to trust sales agents that call. This has made room for different strategies like content to build a strong impact in generating trust.
With the help of content marketing, you can promote your expertise in your respective industry. Once your readers see that you are well aware of several things in the industry, they’ll eventually reach out to you in the form of a lead or inquiry.
3. Quality Content – A Healthy SEO Tactic
Apart from focusing entirely on content, website owners also have to initiate an SEO plan. Ranking on leading search engines is the channel used to get organic traffic on websites. However, in order to get ranked, you first have to optimize all your pages and content to make it SEO friendly. Content, if published with quality, is also an SEO booster that can impress Google bots.
Google loves content that is well written and informative. Therefore, if you can give your content the touch of excellence, then Google can boost your rank. Remember, once you get on the 1st page, traffic will start flowing in.
4. Enhance your Domain Authority
Domain Authority (DA) of a website signifies the quality of a domain and level of trust the platform Moz has on that specific traffic. Though it is said that the DA of a site has nothing to do with your ranking on Google, it has been seen that high DA sites get ranked faster.
In addition, more people are getting familiar with terms like domain authority and spam score (SS). That means, if your site reflects a high DA and a low SS then your website is credible in the eyes of leading platforms. This automatically gives you a plus point in winning the trust of your potential prospects. So, focus on enhancing your domain authority.
5. Give them a Reason to Come Back
Have you ever asked yourself the following question? “What do I have on my site to offer to my clients other than the product?” If not, maybe it’s time you start thinking about it. Even if you do convert a lead, you have to publish something to convince your users to return. Customer retention is an excellent way to increase both your leads and the rate of conversion.
If you have high-quality content available on your website, users will have a reason to return. Even if they don’t wish to buy anything, they’ll visit to read your content.
6. More Backlinks
Backlinks increment your site’s validity and are likewise valuable for SEO. On the off chance that you produce a great substance, your readers will begin sharing it. Also, in the event that it has crucial information, individuals may even give a backlink to your content in their next blog as an ingenious goal. This will build your domain’s worth and increment your odds of getting more traffic and potential leads.
7. Greater Referral Traffic
Instead of organic traffic, you can also benefit from generating referral traffic. Content marketing doesn’t only involve publishing content internally. If you start publishing content and blogs on external domains, they may allow you to take credit for the content by adding a link back to your site.
If you publish content on high authority sites that have loads of traffic, you can expect some of those users to click on your link and land up on your website.
Content marketing has become one of the best digital marketing techniques for lead generation. You can start with a minimal to zero budget. All you need to do is produce informative and high-quality content. Once your website starts getting filled with content, it’ll eventually get ranked. The ranking will increase your traffic leading to higher lead generation.