Your content marketing strategy is one of your primary concerns when it comes to reaching an audience and communicating the desired messages to your current or potential customers. You use it to achieve specific goals such as informing the people about your brand, inviting them to take part in a giveaway, promoting a sale or helping them reach you. Whatever the purpose of your content marketing project is, you need to be aware of the ways you can use it efficiently and productively.
Luckily for you, technology can help you bring your content closer to perfection and update it on various levels. We’ve prepared a list of useful advice on how you can use technology to make your content better and more efficient in no time.
1. Writing Update
Starting with the basics, let’s cover the essential step of content creation: writing.
Writing quality content is a layered process which requires both the time and the expertise, joined together to make something unique.
Even though writing comes from your head and there’s no upgrade you can install there, here are some useful tools which can help you produce more quality-written content:
This writing tool helps you eliminate all written mistakes and gives suggestions about content structure. It tells you which sentences are too long, which are passive-loaded and which are too complex. It’s easy to use and highly useful.
In case you’re struggling with content accuracy, you can send it to this writing service and let them proofread, edit or rewrite the whole thing.
This is great for those of you juggling multiple projects and being in charge of producing a larger quantity of texts. It helps you create, organize and share notes to make the writing process faster, elaborate and thorough.
By producing accurate, smooth and mistake-free content, you’re ensuring people regard you as a trustworthy, professional and valuable source of information.
Did you know that 32% of marketers say visual images are the most important form of content for their business, according to Social Media Examiner?
Creating visually appealing content is valuable and you shouldn’t take it for granted.
Everything from your blog images to social media posts should be rich in visuals and needs to catch the eye of the average online surfer.
The best part is, you don’t have to be a professional designer nor do you need to hire one, in order to create stunning visuals for your content.
Take a look at the tools which can help you shine as a designer:
This is a free tool for designing and producing beautiful visuals. It’s easy to master and everyone can use it. It comes with free templates for various purposes. It allows you to customize the dimensions and create the desired design in less than 20 minutes.
Beautiful images are not that hard to get, now that we have royalty free websites. Unsplash has a base of a ton of beautiful, free of charge images you can download and use in your posts to make them inspirational and appealing.
Editing images is a piece of cake with these tools. It allows you to change an image by cropping it, using one of the many filters and adding elements such as text or clipart. Super simple and super useful.
To put it simply: use the right resources and add a bit of imagination, and you’ll have your content shine with stunning visuals before you know it.
3. Email Update
According to Statista, as of 2017, there are 3.7 billion global email users and it is predicted to grow to 4.1 billion users by 2021.
Emails are extremely useful for your content marketing strategy and technology can help you manage them properly.
Here are the marketing tools you can use to take care of your email content:
This tool helps you create an email from scratch, making it unique and well-crafted. Next, it works instead of you: it sends welcome emails to new subscribers, keeps track of regular customers and analyzes the date such as open rate. It comes with a ton of other built-in features so make sure to check it out.
If you want to dig deep into the email automation, you can use this tool. It enables you to work round the clock on adding new subscribers, personalizing the email and sending custom messages to specific people. In addition, it keeps track of the important metrics, helping you make changes and improvements on the go.
4. SEO Update
Even if you’ve started dealing with content marketing yesterday, you’ve probably realized how significant SEO is for making the whole thing a success. Without SEO friendliness to your content, you can’t think of long-term success and top-notch content.
To help you rank higher in Google searches and make your content SEO friendly, here are some of the best SEO tools out there:
It offers thorough SEO assistance including keyword analytics, topic research, templates, recommendations, text analysis, and writing assistant. It also comes with an add-on for Google and WordPress.
This tool helps you score the readability of your documents, emails, posts and any kind of written text you wish. It analyzes everything from the tone of the content to make it consistent, to sentence structures and keywords.
It’s easy to stay on top of the game when you know which tools to use and how. Therefore, don’t worry about not being SEO proficient, just find the tool which helps you master it.
5. Topics Update
In order to make your content even more popular and your audience more engaged, you have to make sure you’re covering the right kind of topics. But, how can you know what is trending and what isn’t?
You guessed it, there are tools for revealing trending topics and helping you choose what to cover and what not.
This tool is all about discovering what’s in. You can choose a period of time you want to analyze (i.e. the last month) and find out what is most shared, currently trending and most popular in the field you’re interested in. You can also analyze by social platform, by content type or author to make the most use of the tool.
In order for you to be updated on the latest happenings around the globe, you need to find insightful sources and keep up with them. This tool allows you to choose blogs from your niche you want to follow, YouTube videos, publications and influencers, all in one place. That means you always have an insight into the latest news, trending topics, and events connected to your niche.
Your content marketing strategy needs to be changing with the time you’re in and developing together with your business. You need to find ways of making it better every day and using different resources to achieve maximum quality and productivity. Technology can help you improve all aspects of content creation and distribution. All you need to do is find the right tools.
Make sure to check out the advice we’ve given you above, but don’t stop there. Look for more ways technology can help you make your content powerful and productive.