Topic modeling is a great way to find suitable topics to focus on when creating content, and topic clusters can help you organize your content more.
This blog post will discuss how to do this effectively and provide 10 tips for getting started.
Let’s get started!
Tip 1 – Look for patterns
When creating topic models, look for patterns in your data that can help inform the creation of content-rich topics.
Some examples of patterns might include identifying frequently used words, common phrases, or relevant issues in the data.
A great example of this would be looking at any Wikipedia topic. Every search term on this website is expertly put together following a great pattern.
Tip 2 – Use a keyword research tool
Utilize keyword research tools to identify the primary keywords related to each topic and use those to inform your topic clusters.
Tip 3 – Consider user intent
Don’t forget to consider the intent behind user searches when crafting topics – this is key for creating helpful content.
Some other essential things to remember regarding user intent are ensuring your topics are complete, easy to understand, and provide value.
There’s a vague 5th-grade reading level rule when creating content online.
This rule states that written content should be easy to read and understand by someone in the 5th grade.
The above limitation is determined by what exactly your content is about.
So, if your content covers how-to videos and instructional manuals, then yes, go for 5th grade.
More complex language can be used if your content is aimed at experts in your field.
Tip 4 – Group topics
Group like topics into a single cluster so users can easily find information on similar subjects without searching multiple times.
An example of this might be group topics on nutrition, fitness, and health together.
Tip 5 – Organize logically
Make sure your topic clusters are organized logically so readers can find what they’re looking for quickly and easily.
An example of this might be organizing topics by product categories, types of services, or geographical regions.
Tip 6 – Be consistent
Be consistent with your topic clusters – using the same topics and keywords throughout your content will help users make connections more quickly.
A word of caution on this one, be careful with keyword stuffing.
Keyword stuffing is loading a webpage with keywords to manipulate a site’s ranking in Google search results.
How do you know if your content is stuffing?
If a blog post or content on your site reads like gibberish and doesn’t make sense, chances are you have keyword stuffing.
An example of this would be a sentence like “Our fitness health programs can help you get fit in no time. Get fit and healthy with our fitness health programs today!”
Tip 7 – Track user engagement
Use analytics to track user engagement with the various topic clusters and use that data to inform future content creation decisions.
Some key things to consider when it comes to user engagement:
– How long are users on a specific page?
This is important because the longer they are on that page, the more likely they will find what they’re looking for.
– What content do they interact with more?
This is good because it will help you determine which content is more successful than others.
– What topics have higher engagement?
Specifically, which topics are more popular than others? This is key as it will help inform your content creation decisions.
Tip 8 – Write Evergreen articles
When creating new content, consider writing evergreen articles that cover broad topics – this is a great way to increase visibility in search engine results pages (SERPs).
An example would be creating a topic cluster on “Healthy Eating,” which could include articles related to nutrition, meal prep, and recipes.
Some key things to consider when it comes to Evergreen articles:
– Are the topics timeless?
This is important as you want to create content that will be relevant regardless of what time of year it is.
– Is the language descriptive rather than opinionated?
Focus on providing helpful information, not opinions.
This will help ensure your content remains valuable and accurate over time.
– Are the topics high-level?
Focus on higher-level concepts, and don’t get too specific. This will help ensure that your content is not outdated as quickly.
Tip 9 – Write seasonal pieces
Supplement evergreen content with seasonal or topical pieces so readers have something fresh to engage with regularly.
Tip 10 – Keep SEO in mind
Finally, don’t forget the importance of SEO when crafting helpful content – use relevant keywords in titles and throughout each piece.
Some key things to consider when it comes to SEO:
– Are you using the correct keywords?
Do research to determine which ones have the highest search volume, and ensure they’re used throughout your content.
– Are you making use of meta tags?
Meta tags help search engines understand what a page is about and are a great way to ensure that relevant readers are seeing your content.
– Have you included internal links?
Link back to related posts or pages on your website – this will help increase user engagement on existing content while also helping with SEO rankings.
Topic clusters and social media
Topic clusters and social media go hand-in-hand.
Including social media links throughout your topic clusters helps you increase visibility across different platforms and encourages readers to share your content with their networks.
This can lead to even more engagement and help spread the word about your helpful content.
Some key things to consider:
– Are you including social sharing buttons?
This makes it easy for readers to share your content.
– Are you using relevant hashtags?
Hashtags are a great way to introduce more people to your content who may not already be following you.
– Are you creating visually appealing images and graphics?
These can help draw attention to your content and make it more shareable.
Topic modeling and Facebook ads
Additionally, you can use topic modeling to inform your Facebook advertising strategy.
Using the topics and keywords you have identified in your content, you can create targeted ads that reach a specific audience more likely to engage with your content.
By targeting relevant users, you can increase engagement and improve the effectiveness of your ad campaigns.
Some key things to consider:
– Are you segmenting your audience?
This will help ensure that you’re targeting the right people with the right message.
– Are you A/B testing?
By running multiple versions of an ad, you can test which one performs best and make improvements as needed.
A/B testing is also essential because it helps ensure that your content reaches the right people and resonates with them.
– Are you tracking performance?
It’s essential to track the performance of each ad to determine which one performs best.
This will help you make better decisions in the future and improve the effectiveness of your campaigns.
– Have you included a compelling call to action?
Ensure your ads have an enticing CTA, so readers are encouraged to take the next step and engage with your content.
CTA’s are also important because they help you measure the success of your campaigns.
Hopefully, this article has given you some ideas on creating more helpful content with topic modeling and cluster clusters.
By following these tips, you can ensure that your content remains valuable and accurate over time while also helping you reach a wider audience.
Till Next time!