A sales funnel is designed specifically to lead your prospects through their whole buying journey. That is, of course, if it is designed the right way. In case you don’t have a perfectly created sales funnel, chances are that you won’t succeed in either attracting enough leads or converting them into buyers. Since that is your ultimate goal, though, I suppose that you want to make sure that the funnel you are creating is amazing and that it can help you increase your selling success.
If you have never done this before, though, you might not know how to precisely do it. That’s where I come in. I’ll share some tips and guide you through the right steps you should take in order to create the most perfect sales funnel and thus increase the number of your sales and your overall selling success. So, if you keep reading, you’ll definitely learn how to do it.
Find The Right Tool
The first thing you should do when trying to create online sales funnels is this. Find yourself the right tool to use, since those make everything easier. I don’t know if you were aware of this, but there are now tools that simplify the whole process of designing a great sales funnel for your business. The only thing is, you’ll need to be careful when trying to decide which particular tool to use since you don’t want to end up with a poor quality one.
This simply means that you will need to do proper research before starting to use just any of these tools. The research will help you find some amazing brands and high-quality tools that will help you go through the creation process easier and design a highly effective sales funnel. So, take your time to do this research and then get ready to do some more, because this whole process will require a lot of research.
Research Your Target Audience
Apart from researching the tools, you will need to research the people that you are actually trying to target. If you want this technique to be effective, you will need to understand the audience that you are targeting. So, make sure to find out their interest and expectations, their pain points, as well as the things that annoy them during the whole online shopping process. Additionally, you might also want to find out where it is that you can actually find them on social media so that you can understand where to target them.
Researching your target audience will not only help you figure out where you can find them. It will also help you understand how to address their specific points and thus become appealing to those people. In few words, you will be able to determine the right way of presenting and positioning your brands and products, which will have a huge impact on your overall selling success, as well as your conversion rate.
In case you aren’t sure what a conversion rate is, this might be of help: https://www.marketingterms.com/dictionary/conversion_rate/
Build Your Buyer Personas
You might have already heard the term “buyer persona”, but you might not be quite certain about how to create one. The thing is, though, that you might want to create more than one buyer persona, since not every single customer will be the same, meaning that you should actually put them in different groups. Of course, this is not something you can create on a hunch and based on your own personal opinion.
Instead, you will need to collect specific data so as to be able to create your buyer personas. You should figure out why people want to buy a specific product, what motivates them to do that, as well as how they are most likely to make the purchase. All of this will help you personalize every single customer’s experience by grouping them into appropriate buyer personas. This is a step that you should most definitely never skip because it plays a huge role in your whole sales funnel and your overall selling success.
Create A Lead Generation Strategy
When you figure out which people you want to attract and what your buyer personas actually behave like, you will have to start working on your strategies. First things first, you will have to create a lead generation strategy that can consist of using various marketing methods with the aim of driving traffic to your site and eventually turning those visitors into leads. Those methods can include anything from influencer marketing and PPC to SEO and SMM. The best thing to do is invest in at least a few different methods since you’ll attract larger audiences that way.
Develop A Strategy On Engaging Those Leads
If you know the first thing about what sales funnels are and how they work, as explained by this useful source, then you will know that not all of your visitors will turn into your leads. Additionally, not all the leads will convert into customers. Yet, you cannot only sit and wait to see what happens, since it is your job to engage the leads that you have generated and thus turn them into your actual buyers.
As you might have guessed, this means that you will need to develop a strategy that will work towards engaging your audience. You will need to create relevant blog posts, as well as informative videos, that will provide your audience with explanations about how they can benefit from your particular products or services. On top of that, you can engage your audience through social media promotions as well as e-mail marketing. Once again, using more than one technique here will be more effective in helping you improve your selling success.
Convert The Leads
There is only one final thing to do if you want to create a successful sales funnel. In simple words, you will need to learn precisely how to make those people that have become interested in what you have to offer to take that one final step and become paying customers. Optimizing your squeeze page should do the trick here. Make sure to remove unnecessary form fields from the page and create a rather engaging call to action, because that will make a huge difference.