Adword is an online advertising platform developed by Google, where advertisers have to pay for product listing, service offering, or display brief advertisements. The Google ads help businesses of all sizes, whether big or small, by driving qualified traffic to their site and improving brand awareness.
Besides these two advantages, there are so many other benefits of choosing Google ads for your business that are
- Adwords identifies which audience is searching for your products
- Adwords remind users of what they searched for previously, keeping your brand on the top.
- Adwords work faster than Search engine optimization
- Adwords help to reach more customers with Gmail.
- Adwords advertisement builds a more extensive customer for your brand or business.
- Adwords ads can be scheduled to reach the right customer at the right time.
- 100% measurable and Scalable Adwords are.
- Through Adwords, customer can easily convenience to make the purchase
- Adwords enhances Ad visibility
- Adwords strategies based on users demographics or location
- Adwords increase customers and generate more leads
- Adwords is considered a flexible marketing platform
- You can notice the result fast when you run Google ads campaign for your business
- Adwords remarket the customers with the best offers.
- Adwords increases the conversion rate and revenue of your business.
Now through the above points, you know why running Adwords is beneficial for your business. As we all know, Adwords play an essential role in the transformation of digital marketing in the past.
If you are managing a Google Adwords campaign, it is so good that you are grabbing an opportunity to grow your business. Still, the question arises: do you know how to improve the performance of Google AdWord? Maybe, you don’t know there is no worry if you can’t tell from this article that you will see how you can improve the performance of Google Ad Words. If you know, you should still read this article because maybe you only know some points, but you will know all topics from this article. So let’s start it is time to gain some knowledge and ideas that can be good for your business.
1. Choose better keyword
Choosing a keyword is considered the most basic improvement you can make at the time of search campaigns. However, if you don’t know how to select the right keyword, it can be negatively or wrongly impact your advertisement campaign.
So let’s help you to understand by an example.
So imagine I am selling “fish food,” and I wanted to get customers who wanted to ‘buy fish food; then the good keyword to target audiences is ‘buy fish food.’ and if I want to get that customers who are searching for best fish food then I will target the audience by the keyword ‘best fish food.’
2. Try a different bid strategy
Take some time to know the pros and cons of bid strategies for advertisers to utilize. Two types of bid strategy are those you manage yourself like manual and enhance manual CPC., and the other is automated by google(Smart bid strategies). Also, give some time to your campaigns to understand the build on the performance and learning algorithm.
3. Check quality score
1-10 is the criteria through which Google measures quality score.
The elements that affect quality score are
- Landing page experience
- Ad relevance
- Excepted Click-Thru-Rate
Remember that taken care of the landing page and Ad relevancy from time to time is essential. If your ad is compelling and boring, there is a high chance of low CTR.
4. Identify irrelevant terms
If your ads are being displayed for terms that have no relation to your business, you are wasting your money and time, but it is also affecting your business growth. Firstly you have to identify that irrelevant terms and should add them as negative keywords.
Here are some tools through which you can identify irrelevant terms listed below.
- Google Ads Draft and experiment
- Ad performance Script
- Ad performance report identifies Ad groups with missing Expanded Text ads.
5. Target your competitors
Google has limited the use of the brand in the ad copy. However, it does not mean you lose all opportunities to target your competitors. Google ads still give you the chance to allow targeting keywords related to your competitor’s services or products. You can understand easily with the following example.
For example, if you are in the direct competition With company ABC, you should target consumers who are not satisfied with company ABC’s products. In this example, consider placing your bid on a long-tail keyword such as ‘how to cancel ABC service.’You don’t have to use ABC’s name in your ad copy.
6. Advertise locally
Suppose you are not focusing on local customers. In that case, you are losing an excellent opportunity to profit because Google says that seventy-two percent of users who do a local search end up check in a store within 5 miles. Fifty percent of those internet users visited a store on the same day, and twenty-eight percent of users purchase from that particular store.
To display the locality of your business. You can use the extensions which can present location on a map or include your city, town, or village of residence in the description line of the Ad.
For example, if your business residence is in H.no-0xx Modinagar Delhi, you can mention it in your Ad campaigns so the people who also live in Delhi can reach you.
7. Work on Brand awareness
It is essential to focus also on brand awareness. In Google research, it is analyzed that search ads can increase brand awareness by 80% when utilized properly. Properly means in search ads means focusing your attention on the company. If a person doesn’t know about the company or its brand name, he will surely not make a purchase. So firstly, focus on increasing the brand awareness of your company and product.
8. Offering mobile friendly
Seventy percent of the mobile searchers call a business directly from the Google search. Therefore, it is essential to make your services through telephone interaction. Additionally, if you are a business offering mobile advertising, it is an excellent opportunity to reach a more comprehensive audience section.
9.Try a different scheme or offers which other online business people don’t use till now
If your business is smoothly going on the internet also and you are getting customers from it. Then, of course, it is too good. But are you getting more customers than your competitors? If not, you should choose those offers that no one else decides to increase your customer engagement. Show your that offers in your advertisement, of course, and the most audience will attract from your scheme or offer if it is unique.
Not everything is perfect on its own. We have to make efforts and utilize time to make it perfect and beneficial. Similarly, Google Adwords is the best platform for advertising, but we have to use some time and make some efforts to make it more useful for our products and services. Remember that regular account maintenance is essential on Google ads. Always keep testing new strategies and methods to expand your business and to increase brand awareness.