Link Building sounds like a web designing term, but, actually, it’s a type of strategy to build your public relations, communicate with your potential business partners and the world overall, and more. It means building high-quality links to the site on authoritative platforms to promote your project in the search results. Natural link building is the best strategy of the current field.
Offsite optimization is a proven marketing tactic for building brand awareness, which increases the likelihood that a website will rank high on the web. Link building is considered one of the most effective SEO optimization techniques. A link building specialist must be knowledgeable in content, programming, sales, and marketing. It would be fair to acknowledge that those who may need link building the most are brands that have only started their business, companies working in a high-competitive field, and products that aim to increase visibility and look for ways to drive traffic.
There are several stages of successful link building:
- Picking the valuable content divided by topics, which is going to be posted on the donor website.
- Developing the keyword research strategy. It helps to invest in a good result achieved in short term.
- Selecting the contact base that might be interested in a given brand.
- Working in a direction of placing links on different platforms like blogs, forums, and Internet editions.
There are some destructive myths about link building, due to which one may easily misunderstand its real favor. For example, there is some perception of link building as merely buying the placement of your link on some web resource. Still, unlike buying external data, link building is a routine and time-consuming process as donors are selected manually. Another significant value of link building is working with non-spammed, reputable resources, which benefits by not leading to search engine sanctions; the goal is imitating natural mentions of a given business.
There is a range of important criteria a donor website should have to be selected for link building. First and foremost is, of course, resource credibility. Featuring one link by Forbes will benefit your business significantly more than a range of rather not that known resources placing your link as well. The more well-known and authoritative the resource is, the better it suits for such type of collaboration.
The second criterion is the resource relevancy. Link-building work should be carried out on the websites that are suitable for your brand thematically; for example, if you work in fashion, it’s better not to waste time placing links on the sports platforms but concentrate on the category of platforms like Vogue and similar to it.
The place where the link is situated plays a significant role as well. For example, the link featured on the home page will do the job suggestively better than the one from a side column.
The anchored text. The anchor is a tiny text part where the link to the needed website is hidden. Google treats such anchor text as a ranking signal though; so, too many keys can be considered spam.
The link should be surrounded by text. As the text around the link gives an idea of the mentioned pages’ content, Google considers it an additional anchor text. Uniqueness and logic, as well as the volume of the texts themselves, are important for the general perception of the text.
Non-follow and do-follow links. In SEO, open links that convey the weight of page links (do-follow) are more profitable, but closed links (non-follow) are needed to somehow ease the link profile. Do not neglect to place the link in social networks and Q&A services. Search engines appreciate the variety of links that look more natural.
Last but not least is the authorship, meaning the text should be written by a moderator or site administrator rather than mentioned in a comment. This criterion is vital because of the way the Google search engine works: it values editorial link building per se. Moreover, implementing such links without the moderator’s consent can be regarded as a violation of web community regulations.
To wrap up, link building an important part of promoting business online and increasing the number of customers. Competent promotion of the site with links on certain pages can bring the web page to the TOP and improve the company image.