When you want to Skyrocket Your Sales service instead of a product. You have to find a way to convey how you are different from every competitor who offers the same service. This can be a challenge, especially in a competitive marketplace and during a pandemic.
Successful selling depends on you understanding your ideal customer and meeting their needs. It involves psychology and knowing how human behavior works. Professional service providers with strong sales typically take deliberate steps based on strong sales principles and techniques. You can do the same.
Here are some surefire ways to help you skyrocket your sales this year.
1. Skyrocket Your Sales: Get the Right Leads from the Start
If you spend most of your time making sales calls. It is vital that you start with a good set of leads. A lead is a person or company that is interested in your service. You can tell that someone is a lead. Because they ask questions about your services, request a quote, and spend a lot of time on your webpages.
It is better for you to have a pool of 100 people to call and receive 25 successful sales attempts. Then 1,000 people and only 25 successful sales attempts. You can do this by getting leads from people. Those who are actually interested in your service rather than buying a list of contacts. Those who have never expressed any interest?
One way to ensure you get the right leads is to track where your most recent customers came from. You can do this simply by asking them at the time of sale how they heard about you. This allows you to determine which of your marketing efforts is the most effective at driving potential customers to your site.
LinkedIn marketing is also an effective option since you can look for potential leads based on job role, industry, company profile, and company size.
2. Understand Your Clients’ Needs and Know Their Behavior
In order to market successfully to your potential customers, you need a good understanding of who they are and what they do. Public records can serve a pivotal role in this regard, letting you know their basic demographic information. For example, you likely collect email addresses from your customers. You can use a reverse email lookup tool to get the customer’s name, address, phone number, social media information, and online activity, which will help you better understand their overall needs and behavior.
Once you collect and analyze public records. You can then segment your marketing messages based on preferred characteristics, such as age, geographic location, or socioeconomic level.
For example, if you are an accountant looking to serve young professionals. You can narrow your results based on census and background data. Then, you can send them targeted email messages.
3. Skyrocket Your Sales: Write Perfect Sales Emails
With 3.9 billion active email users, email continues to be one of the most effective forms of marketing. There are several different email strategies. You can implement to increase your sales, including those that are part of these case studies:
In this type of email message, you offer new customers something of value to boost interest in your business. This technique focuses on building up the user’s anticipation. Additionally, the technique highlights that the promotion will only be available for a limited time, which makes the user want to take advantage of it due to its scarcity. Additionally, when a customer responds to a promotion, they are more likely to reciprocate by making a purchase or following your call to action.
Some types of content that work best with this technique include
- Upcoming seasons or promotions
- Special events, like seminars, trainings, or private-invite meetings
- New service offerings that are only provided to a limited number of customers
Your email marketing campaign can target customers at different points in the customer journey, including if they have abandoned a purchase or if they have clicked on links in your email but have not followed through with a purchase. One case study found a 10% increase in total revenue when someone simply followed up with a customer who was on the fence about making a purchase.
You can take advantage of the effective “abandoned cart” marketing by sending a message to customers who haven’t quite sealed the deal. For example, this messaging could easily be adapted to a professional service industry by reminding the potential customer of the service they were contemplating and allowing them to easily finish the transaction.
Or, this messaging creates a sense of urgency so that the potential customer will feel they are missing out if they don’t finish the transaction now.
If you think the entry price point may be too high, you could also offer alternatives as they do here:
Since 88% of people trust online reviews, it is well worth your time to try to collect and market positive reviews about your service. Testimonials help boost conversions, which leads to greater profitability. This technique relies on sending a short series of emails to customers to get their feedback from customers. Good reviews can serve as testimonials on the site while negative reviews provide an opportunity for improvement.
Here is an example of an email message targeting potential customers while also providing social proof:
4. Use Social Media as a Method to Grow Online Sales
The impact of social media cannot be overestimated. 90.4% of millennials, 77.5% of generation Xers, and 48.2% of baby boomers are active social media users. Some ways to take advantage of social media use include:
- Focus on the platform where your audience is most present. Facebook is the leader of all social media marketing, but there are other social media platforms that may be used more often by other demographics.
- Optimize your website for mobile use.
- Make sure you have good page speed.
- Frequently engage with your audience.
- Use your social media to build your brand and awareness.
5. Implement Successful Sales Call Tactics
As a small business owner, you likely spend a good amount of time each week reaching out to prospective customers. Make the most of these calls by implementing these effective tactics:
- Find the client’s need for your service
- Create urgency
- Discuss the benefits of your service
- Respond to objections
- Always be closing
Also, be sure that you do not miss out on an opportunity. Follow up promptly with potential sales. In a study of 63,256 calls, one software company found that one of the most important ways to convert a lead to a sale was by quickly following up. Zogby Analytics found that 60% of buyers said they would question a company’s attentiveness if it did not follow up with them within 24 hours of submitting an online form. The software company set up a special alert system of when it received an online form from a lead so that someone would quickly follow up with the company.
How to Use Automation to Improve Skyrocket Your Sales?
Technology can help you improve your sales by allowing you to automate the process. Automation lets you set things up ahead of time and then automatically sends out your desired messages at optimum times. Use a CRM like Daylite that can quickly and easily give you an overview of communication with a lead client so that your team can pick up where you last left off and avoid repeating information. You can also use this tool to track your team’s time to determine how long it takes to make a conversion. Email templates you set up ahead of time can showcase the benefits of your service, and through automation, you can have these messages sent at different times in the customer’s journey.
Using these 5 simple tools can help you boost your sales and increase awareness around your brand without significantly increasing your marketing budget. As a professional service provider, being able to connect with your customer is key to sealing the deal. These methods help you get your marketing message in front of your true audience, get to know your potential customer better, prepare the perfect marketing content to meet the specific needs of your ideal customer, improve your social media marketing efforts, and close the deal with sales calls. Implementing these strategies can help skyrocket your sales to numbers you never even imagined.