Appealing to the visual sense of your audience is one of the best ways to attract them. Keep in mind that in order to enhance your brand awareness, you need to teach your audience a thing or two about your business. Now, there are several types of learners and visual is by far the most common style. This is why relying on strong Visuals Marketing Strategies will make the effectiveness of your campaign so great. With that in mind and without further ado, here are several top visual marketing strategies you should consider in 2024.
1. Curb appeal
While it is true that your business may operate mostly online, your audience may still want to be reminded of your offline presence. So, what you need is a boost to your curb appeal. This will attract a random passerby to pay closer attention to your business. Other than this, you also have an opportunity to use this curb appeal in order to improve your online presence. What you need to do here is take photos of your headquarters and post them on your homepage. This is really the simplest, most effective way of showing everyone that you are a legit business and not just an online hoax.
2. Social media-friendly
The next thing you should focus on is making your content social media-friendly. This way, you will allow your customers to promote your business in your stead and tell your story. This means exploiting the concept of user-generated content (UGC). One of the simplest ways to combine these two concepts is to engage in guerilla marketing. This will make people more likely to share photos related to your brand on their own social media profiles. You might even earn a tag or a hashtag or two this way.
3. Think past digital
The next thing you need to consider is the importance of thinking past digital in your visual marketing. Your audience needs to be visually impressed in the analog world, as well. Now, in order to boost familiarity, you need to figure out the way to think past the digital. For instance, that same design and layout that you use for your infographic may later be turned into a brochure. A design for your homepage or a front page of your campaign may be turned into a poster and displayed in a poster frame. A key thing is that you should be flexible and try to consider all the backgrounds and materials that the design will be displayed on.
4. Visual storytelling
The key objective of your digital marketing efforts is that you should make your storytelling as visual as possible. In other words, people remember only 20% of what they read but they remember 80% of what they see. Telling a story through a video, slideshow or infographic is incredibly effective and a concept that you can’t afford to miss out on. Tell a story of your brand and try to humanize your enterprise as much as possible. Show the human side of your business in order to avoid being portrayed as yet another corporate entity.
5. Live video
Streaming video is one of the best ways to attract your audience and keep them interested for a bit longer. The latest evidence shows that people tend to spend more time watching live-streamed videos than traditional videos. One of the reasons behind this is spontaneity. With a live video, there’s always a chance that something unexpected and unique will happen. With pre-recorded videos, chances are that the highlights are already spoiled in the caption or the thumbnail. Non-scripted, genuine content is in such high demand.
6. Continuity is crucial
The next thing you need to take into consideration is the importance of continuity. If you pick a certain palette, shape pattern, or logo, you are allowed to deviate from it in order to make your visuals evolve. After all, even some of the world’s largest companies have evolved their brands over the course of years. However, you need to keep a hint of your brand’s identity. Deviating too much will make it all appear like an entirely different brand, which might break off some bonds that you’ve already formed with your audience.
7. Repurpose your content
Sometimes, you can take a written piece of content and rework it into a more visual medium. For instance, instead of writing a skim-able post, you can just make an infographic. The same goes for an old post that you can rework into a script for a video. The reason why this is so important is that quality content is hard to produce. If you are forced to come up with new topics, this task will become even more difficult. Also, previous topics are already tested in front of a live audience. This way, you will know exactly what works for your target audience. Overall, it’s a tactic that has proven to be quite impactful.
8. Focus on call-to-action (CTA)
The shape, size, and even color of your CTA button may greatly affect its effectiveness. There are numerous studies and statistics indicating that certain design trends have a direct impact on the click-through rate (CTR) of your CTA button. For instance, oval CTA is more likely to get clicked on than its square counterpart. Also, a red CTA button seems to be more effective than a green. The placement of the CTA button is quite important, as well. If it’s placed after the introduction, people are more likely to click on it.
Images, videos, and infographics are the most common options for a strong visual marketing campaign. However, there are a lot of interactive elements that can and should be tweaked. By learning how to properly utilize your brand’s visual assets, you will have an easier time relating to your audience. This will result in greater conversion rates, while your investments in your digital marketing campaign will remain at a reasonable height. Overall, with these several visual marketing strategies on your side, you simply cannot fail.