Marketing, Web

5 Methods for Promoting Your Website

Whether you’re starting up a new website or have had a longstanding website that is lacking clicks, you may be looking for...

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Whether you’re starting up a new website or have had a longstanding website that is lacking clicks, you may be looking for ways to increase the traffic your website sees each day. Increasing traffic for your website is a great way to promote your products, services, or content.

Keep reading for five helpful strategies to help you get more eyes on your business’s products and services.

1. SEO 

SEO stands for search engine optimization. In simple terms, it means tailoring your content so that it ranks higher as a suggestion when looked up on a search engine.

A good way to start is to think about your audience and who generally likes to use your website. Once you find that information, you can tailor content that applies to them. You can then use that content to attract more of a similar audience.

If you’re unsure where to start, a list of the most expensive keywords used in Google Ad campaigns can give you an idea of what you might be working with. These are the most popular search terms for certain products, services, or information.

2. Social Media

Another great way to advertise your website is through social media. While fewer and fewer people tend to search for things actively, a great passive media strategy is for your website to appear on social media when people may not be actively thinking about it. 

Putting out a paid promotion on websites like Facebook, Instagram, and TikTok are great ways to generate clicks. Digital ads can help those who have never heard of what you do reach your website.

3. Staying Relevant

Advertising your website also means tailoring your content a little bit. Staying relevant is important to ensure that your content is timely and applies to your audience. 

If your content is difficult to relate to, people won’t have time for it. Make sure you keep up with trending topics and ideas so that your content reflects the current state of the world.

If you’re able to keep up with the trends successfully, that can also bump your keywords up in a Google search. It’s a fast-paced world. The ascendency of the 24-hour news cycle has quickened the pace of relevant information, so it takes speed and focus to keep up. 

4. Email Advertising

Know that effective email advertising never goes out of style. If you create a catchy hook in your subject line, you could have enough intrigue to get people to open up an email with information about your website. 

Email is also a great way to keep your customers up-to-date on any changes happening and let them know of any new or exciting opportunities they may want to take advantage of, such as promotions or sales. Services like MailChimp allow you to send out large email blasts to many different types of subscribers and consumers. 

5. Guest Bloggers

One way to spruce up your website is to invite guest bloggers. A guest blogger is someone who writes content on your website. This way, you can get the contributions of other minds that may be able to draw in a different audience

You also might discover a new audience based on the people who find the guest blogs intriguing. The relationship can be mutually beneficial if your guest writer owns their own blog or is an influencer elsewhere. They can promote their website while simultaneously bringing traffic to yours. 

Plus, collaborations like these excite audience members as they create a different rhythm for them to engage with. 

Keep Experimenting!

Not every strategy will work for you and your website but don’t be afraid to put it out there by taking risks and experimenting to see what works and what doesn’t. The suggestions listed here are a great place to start, and there are dozens of other ways to promote your website. Once you start thinking freely and creatively, the sky really is the limit.

Written by Robin Khokhar
Robin Khokhar is an SEO specialist who mostly writes on SEO. Thus sharing tips and tricks related to SEO, WordPress, blogging, and digital marketing, and related topics.

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