We all are aware of the importance of social media strategy and social signals in SEO among over 200 factors mentioned by Matt Cuts and listed by Brian Dean. Another one also listed about 205 factors. Not just for SEO but also to get additional traffic along with the organic traffic.
We know how important social signals are to promote your website and people are getting massive traffic from Social Media when we say social media, it isn’t just Facebook, but there is a huge list of social bookmarking websites.
Also, social media is not just for link building but is a long-term thing that if implemented correctly, you can get huge traffic.
To grow your user base, you need to be present everywhere, be it on small or huge networks. Wherever you can find your audience, targeted customers, that is heaven for you, not Facebook or Twitter even if it has huge users.
To get more traffic and build your social reputation, you must be doing a lot of work or wanting to do a lot of work, but your social media strategy isn’t working.
Here, I am listing a few reasons, and you need to check within yourself as to what is that you are doing wrong and how to get it fixed.
1. Not Active
Only having a Facebook page or account on Reddit or Twitter wouldn’t really work. And if you think you can win hearts by just having a fan box on your website or blog, I am sorry, it won’t work that way either.
If you aren’t posting anything, how can you expect results?
The only key to getting more from Social Media is by working there as well.
Working on social media is one of your promotional methods, and you need to focus on that.
Social media has huge traffic, and you need to be present there all the time.
How can you do that?
Just begin by sharing your own links on your accounts and pages. Start interacting with people. Join conversations. Join others’ groups and pages. Follow them, like them, or comment, just be active. You will see people start to know you. Only commenting on blogs doesn’t come under commenting but commenting on social media is also a great way to build loyal readers.
If you are already active, congratulations! You are going great, now search your missing traffic’s reason below.
2. Posting only links (is a bad Social media strategy)
I mentioned above that you should share your website links on pages and groups. Please don’t overdo it. That is called spamming, another form of spamming anyway!
To build a relationship with other bloggers, start sharing their content, they will see it, acknowledge it and that might get you some help as well from them (don’t hope for that, though).
The key is to post images and videos as well – which you think are helpful to your users. Create videos and share them on social media or post other’s work.
Post funny interactions with your audience, be sarcastic and witty.
You need to remember that you need to have hold of your audience and they should like you enough to consider your posts valuable and go check out your website.
3. Posting only content related to your own website
As I mentioned above as well, share others’ work.
If you are just sharing your own links, videos, and quotes, you will soon be lost in social media.
I have tried this myself actually. I shared a few links from others’ work on my Twitter handle, and it got me connected to them, the better working bloggers.
I was able to connect with them and ask them a favor for guest blogging. In time to come, they may also like to share my work, but I won’t ask them.
I would rather focus on creating epic content, and that is how it should be. Try to spend as much time as you can researching and create awesome content for your blog; people will share it!
Posting others’ work will also tell your users that you are not up yourself, you are not full of yourself, but you read a lot and learn from a lot of places, at least I would think that way about someone doing such activity.
4. Trying to be on all the networks at once
Search on Google now – “list of social sites” or try “list of social bookmarking sites.”
You will get at least 3-5 links on the first page with such a list of sites. It is good to be everywhere, but you know you can’t be active on a personal basis on all those sites.
Create good connections on a few sites within a few groups. Take and give feedback. Take and give suggestions.
Once you start doing that, you will know you are building some good connections for a lifetime. Connections are worth more than SEO and social media promotions.
For getting personal, you need to be active on a few sites first, stay active and make connections, learn from them, and jump on other platforms.
Also, remember –
Not all the platforms will work for you. Stay where you think you can get more traffic from.
5. Not consistent
You are posting content, images, videos.
You are also sharing others’ work and your own. You are doing everything but not consistently.
Maybe you are busy with college, school, or job, or something else but when you are too busy, just hold on to one or two networks only.
But whatever the case, you need to stay active and consistent on those accounts. Keep posting.
Don’t die in silence.
Keep your blog/website updated and also the related social media page. The more you refresh, the better you go on social media.
What can you post? Learn from more pro bloggers’ accounts what they post.
Social media is huge, and you must take advantage of it but as I said, you need to be right in your approach from the beginning. If you use the right platform, you can get much more traffic than anything else.
I wish you success in getting traffic from social media.
Please share your thoughts in the comment section! Will be happy to hear.