When CRMs Softwares started making their presence felt, a great many customer concerns were taken care of effectively. But that was only the tip of the iceberg. When Salesforce entered the picture in 1999, it was a total reinvention of the Cloud CRM Model and how. Now, Salesforce literally defines the new era of cloud computing in every possible way.
Before, Magento website developers may have had a hard time getting more customers into their fold, but now with the application of Salesforce, a great many things have changed for the better. Two of the main functions of Salesforce has always been making the services function in a more effective manner as well as lowering the overall cost of hardware infrastructure management.
With the advent of CRM fifteen years ago, the software solution was offered on an on-premise basis with the service maintaining it in-house. However, in the past few years, all of this has changed with the arrival of the Cloud-based CRM. Here, one does not have to worry about the technical aspects of management and with applications hosted by the vendor, the organization has direct access to the data at hand.
The Marketing and Customer Support Teams
These two teams are paramount when it comes down to holding up the very foundations of a business and how it is run on a daily basis. With the professional edition of Salesforce, you will be able to create as well as track a variety of different market campaigns as well as measuring their success rate. The marketing team would also play a pivotal role in the provision of leads to the sales team.
With regard to the customer support team, keeping a daily track of their various issues is the key factor. That would be followed up by an individual focus on each issue based on the importance of the client at hand. Here, there are specific escalation rules that have been made specifically for the purpose of improving customer satisfaction levels. This prevents any of the issues from falling through loopholes.
Salesforce in Training and Management
Here, the primary focus is on providing the service with vital information about what all is happening in different teams, plus the coordination level between each of those teams as well. When it comes to training, there is a very robust training aspect that Salesforce has to offer. Being above most industry standards, newcomers even have the pleasure of selecting the option of a video walk facility. Plus, the detailed and extensive online help manual will answer all of your queries.
The bottom line
For all those who still doubt Salesforce as a force (literally) to be reckoned with, it has amassed over 2 million customers in a relatively short span of time that includes giants like Facebook, Coca Cola, Sony, and Vodafone, just to name a few. Now that itself should leave no doubt in your mind to the fact that they are the undisputed market leaders in the CRM Software Market and will continue to be so for a significant period of time. But when it comes down to the various applications of Salesforce, what is the key takeaway?
It is the fact that the main aim of Salesforce is to be the primary platform for all business apps. This basically means being the business web that whenever a service opens their business apps, they will open them on Salesforce and all the apps will be running on that very foundation. When it comes to the services believing in the importance of customer engagement, more than 80% of services are positive that it will be a key feature for the future growth of the company and Salesforce fits that bill perfectly in every way.