A VPN (Virtual Private Network) has recently become a crucial part of cybersecurity and technology. Many people use it to access region-restricted websites, shield torrent activities, and even bypass IP restrictions. But, do you know that a VPN is not limited to this, and it can even help with SEO strategies?
Let us go through some ways in which a VPN can enhance your SEO and digital marketing strategy:
Understand Local SEO Using a VPN
Many businesses aim to target multiple locations. They might want to target a global audience while working from one part of the world. But, Google search gives a higher ranking to the businesses that are located locally or within the same country and not to companies that are located in faraway countries.
For example, if you are located in Canada and want to target the French market, you will have to understand the requirements of the French people and your competitors. In such a scenario, a VPN can help you.
A VPN can redirect you through a server based on your target location (in this case, France) and show you local search results. It will enable you to understand the competitor’s market and local people’s interests in a better way.
Avoid Google Ad Preview Inaccuracies
People managing Pay Per Click (PPC) ad campaigns already know the importance of the Google Ad Preview Tool. It lets you know the search volume for keywords, create PPC advertisements, and track them in distinct geographical locations.
Though this tool is reliable, it might occasionally show inaccurate PPC ads and organic ranking. It creates confusion when the review combines organic listing and paid results. With the help of a VPN, you can view paid and organic results in their actual orders.
Protect Privacy When Working
Everyone knows that SEO is a competitive market. You will always have to be ahead of your competitors to be successful. It means hiding your strategy when you modify their strategy or when you are visiting their websites.
Even Google can mark you suspicious if you are indulged in any black-hat techniques like backlinking. In such a scenario, a VPN can help you. Whether your website is old or new, you should always try to hide your digital footprints. A VPN will let you do your research while you stay hidden from anyone trying to trace you. It will ultimately increase your chance to move forward in the business.
Make Your Remote Working Capabilities Better
If your team works remotely from different locations or supports work-from-culture, you must encourage your employees to use quality VPN services. While remote working is beneficial, it also has some risks and drawbacks.
When you work from a cafe or any similar place, you might use a public Wi-Fi network to connect sometimes. You must know that these Wi-Fi are not secure and have a high probability of cyberattacks.
When you use a VPN, you ensure that your data is secure and that any communication you do with your client is secure.
Some VPN providers also offer defense mechanisms against any malware. For example, NordVPN offers a feature called Threat Protection, and its main goal is to remove malware by scanning each attachment you download. If the file contains malware, NordVPN will notify you, and you can delete the file right away
Avoid Bandwidth and Data Throttling
Fast internet is essential for online marketing. Internet service providers often slow down your internet speed after a set duration. They deliberately slow down the available bandwidth to gain several benefits.
ISPs would obstruct your internet speed multiple times during a day to diminish the network congestion. It allows them to handle an increase in surge without purchasing any new equipment to process more data simultaneously.
A VPN will make this situation easy by allowing you to pass through a private network. It uses a third-party ISP that makes the traffic less congested, avoiding any bandwidth throttling.
A VPN also encrypts your device’s internet traffic, making it impossible for anyone to track your activities. It will avoid any data throttling, and your ISP will be unable to understand when they must slow down your internet.
You Can Outsmart Google’s Search Query reCAPTCHAs
It might not matter a lot concerning SEO, but it can be annoying when you constantly check how your keywords are performing. When you search too many queries in a day, you might see that Google starts showing “unusual traffic from your computer network.” It happens when Google flags you as some automated tool and starts asking you to enter the reCAPTCHA to solve this issue.
It becomes mundane after some time. A VPN will allow you to change the IP address instantly, and you can change your IP address easily to avoid entering this reCAPTCHA.
A VPN can help a lot with your SEO strategy. It lets you stay secure while continuing to perform your SEO activities smoothly. You will be able to provide better results when you use a reliable VPN.