Marketing is simply the audio, visual, or physical medium that lets your customers know what you offer, be it goods or services. Except for random walk-ins that result in word-of-mouth, if they like what you promote, a solid, thorough marketing strategy plan is your best tool for getting more traffic to your store or website.
And marketing strategy hasn’t changed as much as you might think. It is still just advertising in a creative and catchy manner to meet people’s needs. If you run an auto dealership, you put your best car in the favorable light and showcase some of the features people look for in that type of vehicle. If you run a casino, putting new slot machines, like Zeus IIII or the Book of Ra Deluxe, shows your players you are updating your gaming floor.
Avoiding the Sedentary Business Model
Showcasing the best of the best indicates that you care about your business, products, and the future. And more forward-thinking entrepreneurs know that to keep the market humming, an influx of updated items and concepts is critical. People get bored seeing the same thing again and again.
To be sedentary is to be motionless for an extended period. In business strategy, if you aren’t moving forward, your business is doomed to fail. And it is probably not what you were thinking when drawing up a marketing strategy in the business plan.
How to Market More Effectively
Marketing strategy ideas for the current times have only gotten better with the advent of the Internet and social media. There are firms that only use social media and nothing else. And they thrive because of the eyes glued to those sites. Traffic is directly equated to contact, and the more potential customers you reach, the more likely they will visit your business.
Know the Situation
During a recession, a quarantine, or some other societal catastrophe, is it a good time to come up with a high mark-up to pad your revenue? Of course not. When there is no money, and no one can go anywhere, then traffic is a problem. Online businesses still do very well, and delivery services explode in times of city-wide lockdowns, but there is still a money problem.
Having your finger on the pulse of what is happening in your area as a marketing strategy for small business, or globally if you want to sell to everyone and everywhere, is key to success. You can still market your goods or services, it just must be tailored to the climate, and timing is crucial. Take an honest temperature check of whether the current world status will help your business or kill it.
Know Your Customers
More specifically, know who you expect to buy your product. People with tile floors will not buy a carpet cleaning machine or service.
Decerning your ideal customer allows you to add goods that are geared toward just those eager buyers. If you want to sell on the Internet, a good marketing strategy for an online business is to buy ad space on Facebook or Google, so when the interested parties are searching for something similar to what you offer, they also see your ad and potentially become enticed.
Know Your Goals
No one gets into entrepreneurship without a direction. Marketing strategy goals are factored into the business plan to ensure the promotion strategy improves with growth. They go hand in hand, and if they don’t, they should. It’s simultaneous evolution.
The marketing strategy you apply supports your business, but if you don’t change with the times or refuse to use one promotional medium that helps your competition, the mistake can be financially detrimental to growth. For example, everyone uses social media. That is just one resource amongst many, but a big one.
Know Your Resources
We all know how marketing strategy important to the goods and services landscape. Now let’s go deeper into the toolbox.
- First, marketing strategy business firms can handle all your advertising for you, so you don’t have to stress. But they can be expensive. So, perhaps, bringing in a marketing strategy manager instead as part of your business infrastructure is a more hands-on and cost-effective solution.
- The sensory advertising strategy still works well, and people watch more TV than ever. It is even true that radio listening has gone up. A catchy jingle, a repetitive word scheme, or something that rhymes will stick in a listener’s head. The days of “More sales” are almost gone, but people still like flash and dazzle, and if it pulls on an emotional cord, even better.
- While it is true that social media is used by a lot of bored people with no money, it is also used by literally everyone else. Don’t discount the impact of a Twitter coupon or an Instagram pic to promote your business. You will get the attention of your preferred customer base. You must, however, tailor your social media campaign to hook the right clientele.
Know Your Budget
All marketing strategy how-to ideas are centered around traffic, interest, and intrigue because those produce people who have money to spend. The one factor some entrepreneurs forget to consider is if their advertising budget is more than their revenue intake.
If you are spending more than you are getting back, you are giving away the farm. It is the same as offering huge discounts so frequently that while your inventory is moving out the door, so are your profits. Never overextend yourself trying to make more money. The advertising, if it is effective, will bring in the dollars. After that, you can build more creative and expansive promotional strategies.
Are you prone to panic when things don’t go exactly according to the plan? If so, you might want to reconsider getting into entrepreneurship, because that happens, and it can test your resolve, especially in the beginning. Preparing for the possibility of a misstep is not the same as being pessimistic about your savvy as an entrepreneur. It just means you recognize the world isn’t perfect, and you are ready to roll with the punches, no matter how big they are, because this is your baby, and you will not let it fall on your watch.
Marketing Strategy: Conclusion
For anyone still wondering how to make a marketing strategy to improve your visibility and traffic, the best thing is to keep it simple. Think about what makes you buy goods or call specific services. Did you hire a lawyer because you could remember their phone number, and it was just an accident that their name and phone number rhymed? Did you try a new restaurant because the food looked so good you wanted to lick the TV? People aren’t complicated. They want what they want. All you must do is know how to get them to buy what they want from you instead of your competition. Are you a business owner struggling with promoting your business to increase your revenue?