Simply put, blogger outreach is like making new friends almost daily. But you’re not just making these new friends for fun, you are building healthy relationships with them to help you professionally benefit from each other in the future. Blogger outreach is an excellent way to build links to your website, but it might be not easy to do especially when you are a beginner. I know many SEO companies London that provide professional services of link building for you.
Fortunately, this article will show you everything you need to know to help perform professional and successful blogger outreach campaigns today. So, let us get started, shall we?
1. Find Influential Bloggers
Like we said before, blogger outreach is like making friends. However, these friends have to be quality people that you can look up to. Therefore, you must look for influential bloggers to collaborate with. But how do you do that? You can easily find influential bloggers on a website such as AllTop. AllTop is a directory that gives you access to influential blogs in every niche, from health to SEO. Here, make a list of potential bloggers that you consider reaching out to.
Now that you already have a list of potential bloggers, the next step should be researching their following and authority. Therefore, make a spreadsheet to help you analyze their social media following and Domain authority (DA). About their following, check the social media platform you think is more relevant to your business. After filling in all the details, now check which bloggers have the highest following and DA as those will offer you the most excellent backlinks.
3. Socialize on Social Media
Receiving emails from random people can be annoying, and you are even most likely to hit the delete button before reading the content. You don’t want that to happen to your blogger outreach emails because that would be wasted energy and time. To avoid this, first, follow the potential influencers on the targeted social media platform. Now follow their posts carefully and always add insightful comments to help you get a reply.
4. Find the Contact Information
After connecting with the bloggers in several social media posts, now look for their email addresses. Luckily, there are many online tools to help you do that today, such as Hunter and Voila Norbert.
5. Contact the Bloggers
After carefully following the above steps, it’s now time to contact the bloggers on your list. Before emailing them, check the type of content the bloggers publish on their blogs. That way, you can suggest relevant topics that they are likely to accept. So, send your outreach emails, and don’t forget to add that you are a big fan and if the bloggers see that checks out, then, you can have a higher chance of getting backlinks.
If you are a newbie link builder and you have been wondering how SEO companies in London conduct their blogger outreach campaigns, then now you know the secret. So, make sure to follow the advice in this article and implement it immediately to help get your desired results. However, if you feel like you still need more time to practice, then you can hire a backlinks agency to run your campaign as you better your skills.